SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 21, 2024
Vincenzo Nibali rides the Haute Route as new partnership announced
/ENDURANCE SPORTSWIRE/ – Q36.5, the Italian cycling apparel brand has inked a significant partnership deal with Haute Route as technical partner for the upcoming 2024 multi-day cycling series. This collaboration, announced today, will be spearheaded by three-time Grand Tour winner Italian cyclist Vincenzo Nibali. As part of the partnership, Q36.5...
March 21, 2024
Humango Partners with “From The Ground Up” For Season 4 of Epic Gravel Training
BOULDER, CO. (March 21, 2024)/ENDURANCE SPORTSWIRE/ – Humango™, a revolutionary training platform integrating AI-powered technology, is thrilled to announce their partnership with "From The Ground Up", a groundbreaking documentary series that chronicles the journeys of four novice athletes, tackling some of the toughest rides in the U.S. The collaboration marks a...
March 19, 2024
Verge Cycling Apparel Named Title Sponsor of Kissena Prospect Park Series, Renamed as Verge Series
NEW YORK, March 19th 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, proudly announces its title sponsorship of the esteemed Kissena Prospect Park Series, rebranded as the Verge Series. The Verge Series, a hallmark of Brooklyn's cycling community for over four decades, stands as one of...
March 19, 2024
Monuments of Cycling Announces Official Bike Tour Partnership With Thomson Bike Tours, The Premier Cycle Tour Operators
SAN DIEGO /ENDURANCE SPORTSWIRE/ - Monuments of Cycling (MoC), the renowned producer of the iconic Belgian Waffle Ride (BWR), is delighted to unveil its partnership with Thomson Bike Tours (TBT) as the Official Bike Tour Partner of the Belgian Waffle Ride series. Thomson Bike Tours holds the esteemed position as...
March 15, 2024
San Diego Running Co. Announces 2024 Partnership with Michelob ULTRA
San Diego, CA /ENDURANCE SPORTSWIRE/ - San Diego Running Co. is excited to announce Michelob ULTRA as their official beer sponsor for 2024. San Diego Running Co. is San Diego’s largest running event company hosting nearly 25,000 participants across their owned events. Participants 21+ will have the opportunity to toast...
March 14, 2024
Statesman Cap10K and OOFOS Join Forces for 2024 Race
Austin, TX – (Mar. 14, 2024) /ENDURANCE SPORTSWIRE/ – The Statesman Cap10K is pleased to announce that OOFOS, the global leader in Active Recovery footwear, has been named a premier sponsor of the 2024 Cap10K race. As the Official Recovery Footwear partner, OOFOS will support runners pre- and post-race to...
March 14, 2024
Adventure Cycling Secures BikeInsure as Official Bike Insurance Partner
Missoula, MT / March 14, 2024 /ENDURANCE SPORTSWIRE/ - We are excited to announce that Adventure Cycling Association has partnered with BikeInsure to provide our members with opt-in, comprehensive, and easy-to-understand bicycle insurance. Adventure Cycling members may access a discounted rate with BikeInsure to protect their bicycles and e-bikes from...
March 14, 2024
TrainingPeaks Partners with Japan Cycling Federation as Official Software Provider
Louisville, Colo., March 14, 2024 /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the Japan Cycling Federation (JCF). TrainingPeaks is now the official training and coaching software for the national governing body of cycle racing in Japan. Established in...
March 12, 2024
Verge Cycling Apparel Named Official Apparel Partner of Natchaug Epic Gravel Fondo
NEW YORK, March 12th, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is proud to announce its partnership with the Natchaug Epic gravel fondo as the official apparel partner for the fifth edition of "The Quiet Hell." The Natchaug Epic, known for its challenging course and...
March 12, 2024
ShowcasedMountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team
Richmond, Calif. [March 12, 2024] /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...
