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SPONSORSHIP NEWS

Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news. 
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  • March 11, 2024

    Honey Stinger Expands NIL Program with Launch of National Campaign Featuring More Than 40 Athletes from Top NCAA Programs

    STEAMBOAT SPRINGS, Colo. (March 11, 2024) /ENDURANCE SPORTSWIRE/ - Honey Stinger, a leading and most trusted sports nutrition brand, announces a significant expansion of its Name, Image, and Likeness (NIL) Program with the launch of a national campaign featuring more than 40 athletes from prominent NCAA programs. Through a partnership with...

    Business
    Press Releases
    Products
    Sponsorship
  • March 11, 2024

    Pho3nix supports life-changing work of Tipo Boxing Academy

    /ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation expands its footprint in Africa through the Tipo Boxing Academy powered by Pho3nix in Lagos, Nigeria. The partnership between the sport nonprofit and Tipo Boxing Academy supports life-changing work that offers a lifeline to many children in an underprivileged setting, helping redirect the path...

    Press Releases
    Sponsorship
  • March 8, 2024

    Rehydrating 25,000 Runners: Electrolit Activates as Official Partner of the 39th annual Los Angeles Marathon presented by ASICS

    Los Angeles, CA. (March 8, 2024)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – returns with a new multiyear partnership with The McCourt Foundation, becoming the official hydration sponsor for some of Southern California’s most iconic races, including the 39th annual Los Angeles...

    Events
    Press Releases
    Running
    Sponsorship
  • March 8, 2024

    Livermore Valley Half Marathon Champions Sustainability with Recyclable BibBoards Bib Clips

    Livermore, CA /ENDURANCE SPORTSWIRE/ - The Livermore Valley Half Marathon, known for its commitment to innovation and sustainability, has taken a significant step towards an eco-friendly race experience by partnering with BibBoards for pinless bib attachment. This forward-thinking move eliminates the need for traditional safety pins, contributing to a cleaner...

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    Triathlon
  • March 8, 2024

    Electrolit Serves the 2024 Miami Open presented by Itaú as Official Hydration Sponsor

    Houston, TX. /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – proudly announces it is the official hydration beverage of the prestigious 2024 Miami Open presented by Itaú, taking place from March 17 - 31. "Being part of the Miami Open presented by...

    Press Releases
    Sponsorship
  • March 8, 2024

    Bikeflights Announces 2024 Brand Ambassadors

    PORTLAND, OR (March 8, 2024) /ENDURANCE SPORTSWIRE/ - Bikeflights, a bicycle shipping service trusted by riders worldwide, is pleased to introduce its roster of 2024 Brand Ambassadors and Sponsored Teams. "What Bikeflights offers is hugely helpful in managing logistics, reducing stress and saving time and money for Ambassadors who are...

    Cycling
    Press Releases
    Sponsorship
  • March 7, 2024

    HotelPlanner Expands Partnership with Ventures Endurance on Athlete Hotel Bookings

    WEST PALM BEACH, Fla /ENDURANCE SPORTSWIRE/ - HotelPlanner, a leading travel technology platform and hotel booking engine, today announced an expanded sponsorship with Ventures Endurance, a subsidiary of Gannett’s USA TODAY NETWORK Ventures, to share revenue on athlete hotel bookings for more than 115 annual endurance and adventure races and...

    Press Releases
    Sponsorship
  • March 7, 2024

    TrainingPeaks Partners with German Cycling as Official Software Provider

    Louisville, Colo., March 7, 2024 /ENDURANCE SPORTSWIRE/ – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, is now the exclusive training software provider for the German Cycling Federation (BDR). TrainingPeaks will be used by BDR’s elite riders and their coaches for 2024 and beyond. The platform will also...

    Cycling
    Press Releases
    Sponsorship
  • March 7, 2024

    Humango and Challenge Family Announce Multi Year Agreement

    Boulder, CO & Amsterdam, NL (March 7, 2024) /ENDURANCE SPORTSWIRE/ - Humango™, a revolutionary training platform integrating AI-powered technology, is announcing a multiyear agreement with Challenge Family, the leading global triathlon festival race series. This strategic partnership heralds a new era of innovation and support for endurance athletes worldwide. Serving...

    Press Releases
    Sponsorship
    Triathlon
  • March 7, 2024

    TWENTY24 and Aevolo Launch Junior Women’s High Performance Team

    Roanoke, VA - March 7, 2024 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 and Aevolo Cycling have launched the only high-performance junior women’s road cycling team in the United States. While TWENTY24 Aevolo will be a standalone team under its own management and operations structure, the athletes will have access...

    Cycling
    Press Releases
    Sponsorship
Editor's Picks
November 15, 2024

12 new riders, new bikes and now a new name – Changes keep coming at Astana Qazaqstan after Chinese investment

October 17, 2024

British professional team glued fake UCI compliance stickers to bikes purchased from China

October 16, 2024

Rival logos go missing in photos of Nike-sponsored Melbourne Marathon festival

October 15, 2024

Brooks Taps Into the Magic of Disney With New Race Sponsorship and Shoe Deal

October 1, 2024

Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts

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