SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 2, 2024
USA Triathlon and Fast Talk Laboratories Release Polarized Training Certification for Endurance Coaches
April 2, 2024 – Colorado Springs, Colorado, USA /ENDURANCE SPORTSWIRE/ - USA Triathlon, the Olympic governing body for the sport of triathlon in the United States, and Fast Talk Laboratories, experts on endurance sports training methods, have partnered to produce a Polarized Training Certification Course. The new Polarized Training Certification...
March 28, 2024
Humango Partners with UTC-ButcherBox Cycling p/b LOOK
BOULDER, CO. and BOSTON (March 28, 2024) – Humango™, a revolutionary training platform integrating AI-powered technology, is thrilled to announce its latest partnership with Boston-based high-performance race team UTC-ButcherBox Cycling p/b LOOK, bringing together next-level AI endurance sports training, athletic empowerment, and elite performance. Humango will serve as the Official...
March 27, 2024
Spartan Unveil Global Partnership with Optimum Nutrition
March 2024/ENDURANCE SPORTSWIRE/ – Two industry leaders collide for a major partnership that will be recognised worldwide as Spartan, the world’s leading obstacle course race comes together with Optimum Nutrition, the world’s #1 sports nutrition brand1, for a multi-year partnership. The two brands unite on values of human performance, believing...
March 27, 2024
Sennheiser becomes headphone partner of DATEV Challenge Roth
ROTH/ENDURANCE SPORTSWIRE/ - The audio brand Sennheiser is launching a new commitment to triathlon and will be the headphone partner of the world's largest long-distance triathlon. Among other things, the Sennheiser brand will present its latest products at the Triathlon Expo in Roth. These include the MOMENTUM Sport earbuds, which...
March 25, 2024
2024 Could Be a Make-Or-Break Year for the Tour de France Femmes
If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for race organizers, and team owners. Just because a race does fantastically well one year in terms...
March 25, 2024
Michael Phelps Chilly GOAT Cold Tubs announced as title sponsor for Masters Fitness Championship
Fort Wayne, Ind. /ENDURANCE SPORTSWIRE/ – Michael Phelps Chilly GOAT Cold Tubs by Master Spas is excited to announce its partnership as the title sponsor of the Masters Fitness Championship. The CrossFit event will be held from September 27 to 29, 2024, at the Allen County War Memorial Coliseum in...
March 22, 2024
Chicago Grit Announces Exciting Rebrand from Intelligentsia Cup
March 22, 2024, Chicago, IL /ENDURANCE SPORTSWIRE/ - The acclaimed criterium race series, formerly known as the Intelligentsia Cup, is proud to announce its rebranding to Chicago Grit. This change reflects a decade of heart-pounding racing and cements the series' commitment to capturing the essence of Chicagoland's vibrant cycling community...
March 22, 2024
Electrolit Announces Three Year Exclusive Partnership with AEG Presents as the Official Hydration Partner for Coachella and Stagecoach
Cerritos, Calif. /ENDURANCE SPORTSWIRE/ - Electrolit, the preferred premium hydration beverage made from pharmaceutical quality grade ingredients, unveils its expanded partnership with Coachella Valley Music and Arts Festival and its inclusion as the Official Hydration Partner for Stagecoach: California’s County Music Festival with a three-year agreement signed with AEG Presents....
March 21, 2024
Vincenzo Nibali rides the Haute Route as new partnership announced
/ENDURANCE SPORTSWIRE/ – Q36.5, the Italian cycling apparel brand has inked a significant partnership deal with Haute Route as technical partner for the upcoming 2024 multi-day cycling series. This collaboration, announced today, will be spearheaded by three-time Grand Tour winner Italian cyclist Vincenzo Nibali. As part of the partnership, Q36.5...
March 21, 2024
Humango Partners with “From The Ground Up” For Season 4 of Epic Gravel Training
BOULDER, CO. (March 21, 2024)/ENDURANCE SPORTSWIRE/ – Humango™, a revolutionary training platform integrating AI-powered technology, is thrilled to announce their partnership with "From The Ground Up", a groundbreaking documentary series that chronicles the journeys of four novice athletes, tackling some of the toughest rides in the U.S. The collaboration marks a...