SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 17, 2024
Skratch Labs Named 2024 Nutrition Sponsor of Iconic Leadville Race Series
April, 2024—Boulder, CO/ENDURANCE SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes be better, is thrilled to announce it is the nutrition sponsor of Life Time’s Leadville Race Series. This collaboration is set to significantly enhance the nutrition education and fueling options available to athletes leading...
April 12, 2024
Zdeno Chara to Wear Nix Hydration Biosensor for Boston Marathon
BOSTON, MASS — April 12, 2024 /ENDURANCE SPORTSWIRE/ – Boston-based, cutting-edge health biosensing company, Nix Biosensors, is honored to be working with NHL and Boston Bruins veteran, Zdeno Chara, in his journey to the start line of the Boston Marathon. Zdeno has been training with the biosensor for several months in...
April 11, 2024
Snowbound Expo 2024 offers more for visitors to buy, by welcoming Official Retail Partner, Colorado Ski Shop
/ENDURANCE SPORTSWIRE/ – Snowbound Expo, the leading annual event for winter sport enthusiasts, is thrilled to announce their collaboration with Colorado Ski Shop as its official retail partner for the return of the renown ski and snowboard expo in November 2024. This new partnership brings together two leaders in their...
April 11, 2024
DEKA FIT Announces Partnership with GET RX’D to Introduce Xebex Sleds for Zone 9
BOSTON, MASS. (4/11/2023) /ENDURANCE SPORTSWIRE/ – DEKA FIT, the leading fitness event series revolutionizing the way athletes train and compete, is thrilled to announce a new partnership with GET RX’D, a premier provider of high-quality fitness equipment. This collaboration marks a significant milestone in enhancing the DEKA FIT experience. Together,...
April 10, 2024
WellSense supports PIONEERS Run Crew, Boston’s First Black and Brown-Led Running Community
Boston, MA/ENDURANCE SPORTSWIRE/ – WellSense, a leading non-profit health plan provider in Massachusetts and New Hampshire, offering a range of plans including individual & family plans, Medicare Advantage plans, and Medicaid plans, announced its support of PIONEERS Run Crew, Boston's first Black and Brown-led running community, founded in 2017. PIONEERS Run...
April 10, 2024
Ultra X bring on Hystride as Eyewear Partner
/ENDURANCE SPORTSWIRE/ – Ultra X, the leading organizer of multi-stage ultra-marathons, is thrilled to announce Hystride as its Official Eyewear Partner for the 2024 event season. This partnership marks a significant alignment in values, emphasizing accessibility, innovation, and the spirit of adventure. Expressing his excitement about the collaboration, Jamie Sparks,...
April 10, 2024
PTO and Animoca Brands’ subsidiary SPORTPASS collaborate to transform fandom for endurance sports
10 April 2024 /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) and SPORTPASS, a fan engagement and gaming platform and a subsidiary of Animoca Brands, today announced a partnership to transform the fan experience for triathlon and endurance sports that leverages Web3 and blockchain technology. The arrangement seeks to redefine...
April 9, 2024
Revolutionizing the Run: Runna, the Running App, Sponsors The Boston Run Show 2025
Boston, MA /ENDURANCE SPORTSWIRE/ – Runna, the trailblazing running app, announces it will sponsor The Boston Run Show for the highly anticipated 2025 expo. This new and dynamic partnership promises to bring a new product category for visitors to discover, March 1-2, 2025 at the Boston Convention & Exhibition Center,...
April 9, 2024
United Soccer League Announces Multi-Year Partnership with Electrolit
TAMPA, Fla. (April, 2024)/ENDURANCE SPORTSWIRE/ – The United Soccer League announced today a landmark partnership with Electrolit, which will serve as the official hydration partner of the USL. The deal is the first U.S. sports league partnership for Electrolit and the first USL partnership with a premium hydration beverage company in...
April 9, 2024
supertri E World Triathlon Championships powered by Zwift will be supported by Garmin products on the world stage
/ENDURANCE SPORTSWIRE/ - supertri E World Triathlon Championships powered by Zwift will be backed by the Garmin® ecosystem when it returns to the global stage on April 13. Garmin have been key to supertri E for the past three years, and is extending its support to again be at the...