SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 3, 2024
ShowcasedMarathonfoto Announces Exclusive Partnership with The Cambridge Half Marathon + 5k At Cambridgeside in Cambridge, Massachusetts
/ENDURANCE SPORTSWIRE/ - MarathonFoto, the leading global provider of race photography services, is pleased to announce an exclusive partnership with the prestigious Cambridge Half Marathon+ 5K at CambridgeSide in Cambridge, Massachusetts, to be held Sunday, November 3, 2024. This exciting collaboration marks a significant milestone in capturing and commemorating the...
April 3, 2024
Denver Colfax Marathon Partners with CommonSpirit Health
Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon, presented by Cigna Healthcare, is partnering with CommonSpirit Health in Colorado to offer runners more resources throughout the race season. This new collaboration will give registered runners complimentary race day photos during the May 2024 marathon weekend. “CommonSpirit’s support has allowed...
April 2, 2024
Grandma’s Marathon Adds Coca-Cola as New Presenting Sponsor
DULUTH, MINN./ENDURANCE SPORTSWIRE/ – Grandma’s Marathon and longtime sponsor Coca-Coca have agreed to an elevated partnership through 2028, the organization announced today. Already one of the event’s longest-running sponsors – more than four decades – Coca-Cola Beverages of Duluth, which is a subsidiary of Viking Coca-Cola based in St. Cloud,...
April 2, 2024
OFX Extends Agreement As Official Partner of supertri
LONDON, UK/ENDURANCE SPORTSWIRE/ – supertri can today announce it has extended its partnership with OFX, who will continue to support the world’s most innovative and entertaining professional triathlon racing with their foreign exchange in 2024. The agreement builds on the success of the partnership between OFX and supertri that first...
April 2, 2024
USA Triathlon and Fast Talk Laboratories Release Polarized Training Certification for Endurance Coaches
April 2, 2024 – Colorado Springs, Colorado, USA /ENDURANCE SPORTSWIRE/ - USA Triathlon, the Olympic governing body for the sport of triathlon in the United States, and Fast Talk Laboratories, experts on endurance sports training methods, have partnered to produce a Polarized Training Certification Course. The new Polarized Training Certification...
March 28, 2024
Humango Partners with UTC-ButcherBox Cycling p/b LOOK
BOULDER, CO. and BOSTON (March 28, 2024) – Humango™, a revolutionary training platform integrating AI-powered technology, is thrilled to announce its latest partnership with Boston-based high-performance race team UTC-ButcherBox Cycling p/b LOOK, bringing together next-level AI endurance sports training, athletic empowerment, and elite performance. Humango will serve as the Official...
March 27, 2024
Spartan Unveil Global Partnership with Optimum Nutrition
March 2024/ENDURANCE SPORTSWIRE/ – Two industry leaders collide for a major partnership that will be recognised worldwide as Spartan, the world’s leading obstacle course race comes together with Optimum Nutrition, the world’s #1 sports nutrition brand1, for a multi-year partnership. The two brands unite on values of human performance, believing...
March 27, 2024
Sennheiser becomes headphone partner of DATEV Challenge Roth
ROTH/ENDURANCE SPORTSWIRE/ - The audio brand Sennheiser is launching a new commitment to triathlon and will be the headphone partner of the world's largest long-distance triathlon. Among other things, the Sennheiser brand will present its latest products at the Triathlon Expo in Roth. These include the MOMENTUM Sport earbuds, which...
March 25, 2024
2024 Could Be a Make-Or-Break Year for the Tour de France Femmes
If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for race organizers, and team owners. Just because a race does fantastically well one year in terms...
March 25, 2024
Michael Phelps Chilly GOAT Cold Tubs announced as title sponsor for Masters Fitness Championship
Fort Wayne, Ind. /ENDURANCE SPORTSWIRE/ – Michael Phelps Chilly GOAT Cold Tubs by Master Spas is excited to announce its partnership as the title sponsor of the Masters Fitness Championship. The CrossFit event will be held from September 27 to 29, 2024, at the Allen County War Memorial Coliseum in...