SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 8, 2024
Marathon Tours & Travel Named Co-Title Sponsor of ABBOTTWMM Age Group World Rankings and Championships
World’s premier age group competition for marathon runners joins forces with global marathon tour operator 1,800 of the fastest age groupers in the world heading for Sydney More than 375 races worldwide now serve as qualifiers for annual championship /ENDURANCE SPORTSWIRE/ – The new sponsorship will see the program renamed...
May 7, 2024
Motiv Sports Announces New Partnership with JAMBAR
Santa Barbara, CA – May 7, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports, a North American leader in mass participation events, today announced a multi-event partnership with JAMBAR, a leading provider of organic artisan energy bars. This strategic alignment is poised to enhance the participant experience by providing substantial, healthful energy...
May 7, 2024
H2O Audio Partners with Ironman Champion Angela Naeth
SAN DIEGO, May 7, 2024/ENDURANCE SPORTSWIRE/ – H2O Audio, the innovator in waterproof audio technology, proudly announces a partnership with world-class professional triathlete Angela Naeth. As a three-time Ironman champion and with 19 half-Ironman victories, she is one of the most successful triathletes of her generation. Angela is also known...
May 3, 2024
DATEV Challenge Roth and Condor take off together
ROTH / FRANKFURT. /ENDURANCE SPORTSWIRE/ - Stripes meet endurance sport - Condor, the German airline based in Frankfurt, is the new transport partner at the world's biggest long-distance triathlon. All triathletes as well as the volunteers in Roth can benefit directly from the new partnership. ‘With DATEV Challenge Roth, we...
May 2, 2024
ShowcasedBee-utiful Sunflower Run Names Justine Chevalier Honorary Race Starter
LAS VEGAS, NEVADA – May 2, 2024 /ENDURANCE SPORTSWIRE/ – Beyond Limits Running today announced Justine Chevalier, Site Manager of GiGi’s Playhouse Las Vegas LLC, has been named the Honorary Race Starter for the 3rd Annual Bee-utiful Sunflower Run. Justine will join 750 sunflower chasing community members on Mother’s Day...
May 2, 2024
Around the Crown 10K Announces Multi-Year Partnership with Truist
Charlotte, NC /ENDURANCE SPORTSWIRE/ – Around the Crown 10K Together with Truist (ATC10K), Charlotte’s premiere 10K road running race dedicated to moving Charlotte forward and North Carolina’s largest 10K road race, announces its pivotal multi-year partnership with Truist Bank (Truist) who will serve as the event’s Presenting Sponsor through 2026....
April 30, 2024
Athletes Can Cash In on Activities for Race Entries with Challenge Family and Muuvr Partnership
April 30, 2023; Zurich, Switzerland/ENDURANCE SPORTSWIRE/ – Challenge Family, the leading global triathlon race series, has announced that athletes now have the opportunity to enter its iconic events and purchase official merchandise via Muuvr’s industry-first Marketplace. Through the new partnership, triathletes of all levels can log their runs, swims and rides...
April 30, 2024
Lassonde Renews Commitment to Canada Running Series & the Oasis ZooRun for a 19th Consecutive Year
TORONTO, APRIL 30, 2024 /ENDURANCE SPORTSWIRE/ – Canada Running Series proudly announces the renewal of its enduring partnership with Lassonde for an additional four-year term, solidifying their collaboration on the annual Oasis ZooRun and other CRS events through 2027. Since joining forces in 2006, Lassonde, through it’s Oasis Juice brand,...
April 26, 2024
Denver Colfax Marathon Introduces New “Colfax FLY Feet” Program
Denver, CO /ENDURANCE SPORTSWIRE/ - The 18th Denver Colfax Marathon, presented by Cigna Healthcare, is thrilled to introduce a new youth-focused element to its race weekend in May. In its inaugural year, the “Colfax FLY Feet” program, is a platform for at-risk Colorado kids to participate in Denver’s largest running...
April 25, 2024
Verge Cycling Apparel Partners with the Bicycle Racing League to Empower Youth Cyclists
NEW YORK, April 25, 2024/ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is thrilled to announce its sponsorship of the Bicycle Racing League (BRL) at Pennsylvania's Valley Preferred Cycling Center, reaffirming its commitment to fostering the growth of cycling in the U.S. from the grassroots level up....