SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

March 5, 2025
Electrolit Returns Bigger, Bolder for Third Year as Coachella Valley Music and Arts Festival’s Official Hydration Sponsor
Houston, TX (March 5, 2025) /ENDURANCE SPORTSWIRE/– Electrolit the preferred, premium hydration beverage and fourth-ranked sports drink in the U.S.––is turning up the energy as the official hydration sponsor of the Coachella Valley Music and Arts Festival (Coachella) for an unprecedented third consecutive year. Poised at the intersection of music,...

March 4, 2025
Corrigan Sports Enterprises Announces Partnership with Giant Food as Official Grocery Sponsor of Major Running Events
Elkridge, MD /ENDURANCE SPORTSWIRE/ - Corrigan Sports Enterprises (CSE) is excited to announce a new partnership with Giant Food, naming the grocery retailer as the official grocery store sponsor of CSE’s premier endurance events. This exciting collaboration will enhance the experience for participants at the Annapolis Running Festival, the Frederick...

March 4, 2025
USA Triathlon Foundation Welcomes Triathlon Hall of Fame Member Mark Allen in a Historic Partnership to Elevate the Sport on the Road to LA 2028
Colorado Springs, Colorado (March 4, 2025) /ENDURANCE SPORTSWIRE/ – The USA Triathlon Foundation is proud to announce a historic partnership with Mark Allen, a legendary figure in triathlon, as a Strategic Advisor and Thought Partner. His leadership will play a vital role in strengthening the sport and engaging the community as...

March 3, 2025
ShowcasedJAMBAR Named Official Energy Bar for 129th Running of the Penn Relays Presented by Toyota and New Partner of Penn Athletics
Philadelphia, PA/ENDURANCE SPORTSWIRE/ - JAMBAR, the organic energy bar company, has been named the official energy bar of the Penn Relays for the third consecutive year and a new partner of Penn Athletics. The Penn Relays is one of the most historic and prestigious track & field events in the...

February 28, 2025
Synergy Returns as Official Wetsuit Partner of By Supertri Events in North America
February 28, 2025 /ENDURANCE SPORTSWIRE/ - Supertri is excited to announce a multi-year extension to its partnership with Synergy. As the Official Wetsuit Partner of By Supertri events in North America, Synergy will support athletes at key races, including Long Beach and Chicago. The renewed partnership with Synergy has expanded...

February 28, 2025
2025 Oakland Marathon Set to Electrify the Bay Area
OAKLAND, Calif. – (February 28, 2025) /ENDURANCE SPORTSWIRE/– The 2025 Oakland Marathon presented by Kaiser Permanente, is just one month away from its 16th edition. The event, operated by Bay Area organizers, Run Local®, takes place March 21–23 at the Henry J. Kaiser Center for the Arts and is expected...

February 27, 2025
ShowcasedMountain Hardwear Welcomes Trail Runner Liz Derstine to Athlete Team
RICHMOND, Calif. – February 27, 2025 /ENDURANCE SPORTSWIRE/ – Mountain Hardwear is excited to announce Liz Derstine, an accomplished long-distance hiker and trail runner, as the newest member of its athlete team. As an industry leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, the addition of...
February 26, 2025
How Pro Triathletes Make Money: A Deep Dive Into Sponsorship
Can you make a living from endorsements in professional triathlon? Is sharp social media worth more than a podium performance? Will athletes peddle any product that pays? Should you have an agent? And are negotiations really just a game of bluff and counter bluff? Tim Heming speaks to athletes, agents,...

February 26, 2025
Shamrock Run Fest Announces Partnership with Wilcox Family Farms
Portland, OR. (February 26, 2025) /ENDURANCE SPORTSWIRE/ – The Shamrock Half Marathon Run Fest, presented by Toyota, is proud to announce a new partnership with Wilcox Family Farms, a trusted name in quality eggs for over a century. Since 1909, Wilcox Family Farms has been committed to sustainable and humane...

February 26, 2025
Speed Skating Canada partners with Rudy Project to outfit national teams with state-of-the-art helmets and eyewear
OTTAWA, ONTARIO (February 26, 2025) /ENDURANCE SPORTSWIRE/ – A newly announced partnership between Speed Skating Canada and Rudy Project will see the Italian manufacturer outfit athletes from Canada’s most successful Olympic sport with state-of-the-art helmets and eyewear for the remainder of the 2026 Olympic quadrennial. Rudy Project is a recognized...