SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 13, 2020
Race Across America and Vertix Global Announce Multi-Year Partnership Beginning in 2020
Boulder, CO (February 13, 2020) The Race Across America (RAAM), the 3090-mile coast-to-coast ultra-cycling bicycle race held annually since 1982, has entered a multi-year partnership with Vertix Global is a long-established maker of wireless communication systems for sport and industry. Working in conjunction with 6-time RAAM winner Seana Hogan, Vertix...
February 13, 2020
KINeSYS Sunscreen Sponsors Women’s Adventure Film Tour 2020
Launches International Women's Day, Features International Athletes and Adventurers For 25 years, KINeSYS has been supporting and protecting women, no matter how they play. This year, KINeSYS is thrilled to be connecting with even more women who enjoy the outdoors by backing the internationally acclaimed Women’s Adventure Film Tour in...
February 13, 2020
Colavita Named Exclusive Podium Sponsor for 2020 Tour of Southern Highlands
Colavita Signs on as Exclusive Podium Sponsor for the Tour of the Southern Highlands Stage Race for 2nd year Colavita has a long history of supporting cycling from grass roots, all the way to the professional level and continues that tradition, signing on as the Exclusive Podium Sponsor for the...
February 13, 2020
NHRMC Wilmington Marathon Names Official Bank Sponsor
BB&T and SunTrust now Truist committed to enhancing and growing the event. Wilmington, NC – BB&T and SunTrust now Truist and the NHRMC Wilmington Marathon Weekend announced a major partnership naming of the longstanding running event. The 11th annual NHRMC Wilmington Marathon and Runner’s Expo is set to take place...
February 13, 2020
LEOMO sponsoring top Japanese cyclist Eri Yonamine in 2020
Tokyo, JAPAN and Boulder, Colorado, USA (Feb. 13, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with top Japanese cyclist Eri Yonamine for the 2020 season. Yonamine is a 12-time national champion cyclist who rides professionally for Team Alé BTC,...
February 12, 2020
Olympic Swimmer Missy Franklin Named Official Aftershokz Professional Athlete
Austin, TX — February 12, 2020 — AfterShokz, the leading manufacturer of bone conduction headphones, announces Olympic swimmer Missy Franklin as an official AfterShokz Professional Athlete. During the course of the exclusive partnership, Franklin will focus most of her efforts on spreading the capabilities of AfterShokz’s newest and only fully-waterproof...
February 12, 2020
VeloNews and Bicycle Retailer and Industry News Renew Sea Otter Partnership Through 2022
Pocket Outdoor Media Is an Official Media Partner of the 2020-2022 Sea Otter Classic Cycling Festivals Boulder, Colorado, USA — February 12, 2020 — Pocket Outdoor Media, publisher of VeloNews and Bicycle Retailer & Industry News, has extended its sponsorship of the Sea Otter Classic cycling festivals through 2022. As...
February 11, 2020
Rock ‘N’ Roll Marathon Series Announces Apple Pay Is Now Available and The Preferred Method of Payment for All U.S. Rock ‘N’ Roll Marathon Series Events
Apple Pay improves the overall Rock ‘n’ Roll Marathon Series event experience providing further convenience for runners, family and friends TAMPA, Fla. (February 11, 2020) – The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, announced today Apple Pay is now available and is the preferred method...
February 11, 2020
SynchroKnit™ by Wigwam Named Official Sock Sponsor of Zooma Women’s Race Series
Sheboygan, WI. (February 11, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces it will celebrate the launch of SynchroKnit contour fit, no slip running socks, by sponsoring Zooma, the weekend get-away race event series for women. The SynchroKnit groundbreaking technology results in less bulk,...
February 11, 2020
Sports Business Summit San Diego Selects Events.com as Official Presenting Sponsor and Technology & Ticketing Partner
LA JOLLA, CA (February 11, 2020) — Events.com, a mobile-first event management and registration platform, announced today that the Sports Business Summit San Diego, a student organization within the College of Business at San Diego State University, has selected Events.com as its official Presenting Sponsor and technology, registration, & marketing...