SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 29, 2020
GE Johnson Signs On As Supporting Sponsor Of The Pikes Peak APEX presented by RockShox
The Pikes Peak APEX continues to add to its long list of Colorado-based partners Colorado Springs, Colorado—GE Johnson is the latest Colorado-based company to sign on to support The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s Mountain. GE...
January 28, 2020
Team Evergreen to present the Beti Bike Bash in 2020
EVERGREEN, CO, January 29, 2020 — Team Evergreen Cycling and Beti Bus Productions are teaming up for the 11th annual Beti Bike Bash on May 31, 2020 in Lakewood, Colorado. The largest women’s mountain bike event in the world, the Beti Bike Bash prides itself on bringing together the cycling...
January 28, 2020
Austin Marathon Announces Sponsorship with Tito’s Handmade Vodka
Agreement marks the second year of Tito’s as a sponsor AUSTIN, Texas, January 28, 2020 -- The Ascension Seton Austin Marathon presented by Under Armour has announced a sponsorship with another Austin original, Tito’s Handmade Vodka. The agreement marks the second year in a row that Tito’s is a sponsor...
January 27, 2020
Angela Naeth, IRONMAN Chattanooga Champion and iracelikeagirl founder, Partners with MOXiLIFE™ Nutrition
Scottsdale, Arizona - MOXiLIFE™ Nutrition - a personalized premium endurance sport nutrition company and Angela Naeth; Ironman Chattanooga and Ironman World Championship Top 10 finisher is pleased to announce a collaborative partnership to empower female athletes with education on nutrition and increasing awareness of the MOXiLIFE ‘personalized’ nutrition platform. Angela...
January 24, 2020
Pirelli Partners with World Tour Cycling Team Trek-Segafredo
World Champion Mads Pedersen and Vincenzo Nibali will ride with Pirelli Tires and contribute to the development of the range Pirelli signs a partnership agreement with the prestigious US cycling team. Athletes will provide feedback that benefits Pirelli road racing tire development, ultimately giving amateurs an increasingly performing product. Milan,...
January 24, 2020
Surf City Marathon Announces Partnership with Kona Brewing Company
Hawaii's favorite craft brewery to celebrate the Aloha Spirit with more than 17,000 runners at the Finish Line in February Huntington Beach, Calif. – January 24, 2020 - Get ready to lace up your running shoes, Orange County, and don’t forget your sunscreen, because Kona Brewing Company will be waiting...
January 23, 2020
iKOR adds Ian Boswell to Elite Athlete Roster
Newly Minted Gravel Athlete joins with Performance CBD brand Boulder, CO (January 23, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, welcomes cyclist Ian Boswell to its growing roster of athletes. Last week, Boswell, a renowned road cyclist, confirmed that after 11 years as a...
January 23, 2020
The Pikes Peak APEX presented by RockShox Announces Third Founding Partner
Heuberger Subaru joins ASSOS and Circa Real Estate Group as Founding Partners of The APEX January 23, 2020 - Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of...
January 23, 2020
Tour of the Southern Highlands confirms Jakroo Custom Apparel for 4th Consecutive Year
Woodstock, Georgia (Jan 23, 2020) – The Tour of the Southern Highlands Stage Race (ToSH) confirms Jakroo Custom Apparel as exclusive apparel sponsor for 4th consecutive year. The ToSH is the only Pro/Am stage race east of the Rockies that doubles as a Junior National selection race. The race draws...
January 22, 2020
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more...