SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 2, 2024
Around the Crown 10K Announces Multi-Year Partnership with Truist
Charlotte, NC /ENDURANCE SPORTSWIRE/ – Around the Crown 10K Together with Truist (ATC10K), Charlotte’s premiere 10K road running race dedicated to moving Charlotte forward and North Carolina’s largest 10K road race, announces its pivotal multi-year partnership with Truist Bank (Truist) who will serve as the event’s Presenting Sponsor through 2026....
April 30, 2024
Athletes Can Cash In on Activities for Race Entries with Challenge Family and Muuvr Partnership
April 30, 2023; Zurich, Switzerland/ENDURANCE SPORTSWIRE/ – Challenge Family, the leading global triathlon race series, has announced that athletes now have the opportunity to enter its iconic events and purchase official merchandise via Muuvr’s industry-first Marketplace. Through the new partnership, triathletes of all levels can log their runs, swims and rides...
April 30, 2024
Lassonde Renews Commitment to Canada Running Series & the Oasis ZooRun for a 19th Consecutive Year
TORONTO, APRIL 30, 2024 /ENDURANCE SPORTSWIRE/ – Canada Running Series proudly announces the renewal of its enduring partnership with Lassonde for an additional four-year term, solidifying their collaboration on the annual Oasis ZooRun and other CRS events through 2027. Since joining forces in 2006, Lassonde, through it’s Oasis Juice brand,...
April 26, 2024
Denver Colfax Marathon Introduces New “Colfax FLY Feet” Program
Denver, CO /ENDURANCE SPORTSWIRE/ - The 18th Denver Colfax Marathon, presented by Cigna Healthcare, is thrilled to introduce a new youth-focused element to its race weekend in May. In its inaugural year, the “Colfax FLY Feet” program, is a platform for at-risk Colorado kids to participate in Denver’s largest running...
April 25, 2024
Verge Cycling Apparel Partners with the Bicycle Racing League to Empower Youth Cyclists
NEW YORK, April 25, 2024/ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is thrilled to announce its sponsorship of the Bicycle Racing League (BRL) at Pennsylvania's Valley Preferred Cycling Center, reaffirming its commitment to fostering the growth of cycling in the U.S. from the grassroots level up....
April 25, 2024
Ascension Seton CapTex Tri and GU Energy Labs Continue Partnership to Fuel Athletes
Austin, Texas, April 25, 2024 /ENDURANCE SPORTSWIRE/ - The Ascension Seton CapTex Tri is delighted to announce the continuation of its partnership with GU Energy Labs, who will once again serve as the event's official Energy Gel and Chew sponsor of the premier downtown triathlon. Athletes participating in the triathlon...
April 25, 2024
Pro Triathlete Frederic Funk Joins Forces with Humango
Boulder, CO (April 25, 2024)/ENDURANCE SPORTSWIRE/ – Humango™, a revolutionary training platform integrating AI-powered technology, is excited to announce a partnership with professional triathlete Frederic Funk, a nine-time race winner and three-time Ironman 70.3 race champion. Funk is coming off his best race season of his young career, which saw him...
April 23, 2024
OUTSIDE Interactive, Inc. returns as media and broadcast partner of the UTMB World Series in the USA and Canada
/ENDURANCE SPORTSWIRE/ – UTMB® World Series and Outside Interactive, Inc. are pleased to announce an expansion of their groundbreaking broadcast and media partnership in 2024. Fans from the USA and Canada will be able to watch exciting live content from eight UTMB World Series Events on OutsideTV, the broadcast arm...
April 23, 2024
UTMB World Series partners with DAZN to supercharge growth through worldwide coverage
/ENDURANCE SPORTSWIRE/ – UTMB® World Series and DAZN, the world’s leading live sports streaming service, have signed a groundbreaking two-year global broadcast partnership to showcase UTMB World Series in 2024 and 2025. With 43 events taking place across Asia, Oceania, Europe, Africa, and the Americas as part of the world’s...
April 22, 2024
Kia America Returns as Official Automotive Partner of the 2024 Hoag OC Marathon Running Festival
ORANGE COUNTY - (April 22, 2024) /ENDURANCE SPORTSWIRE/ – The Hoag OC Marathon Running Festival today announced Kia America has returned as Official Automotive Partner of the event and sponsor of the Kia Recovery Zone. Set for the weekend of May 3-5, 2024, the Hoag OC Marathon Running Festival has...