SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 5, 2020
CCN Sport Named Official Clothing Sponsor of The RiderBox p/b Happy Tooth Foundation Women’s Pro Cycling Team
CCN Sport, a leader in sports apparel, has been named as the official clothing sponsor of The RiderBox p/b Happy Tooth Foundation Women’s Pro Cycling Team. Based out of Asheville, North Carolina, the team will focus on criterium and stage races throughout the United States. CCN’s commitment to The RiderBox...
February 5, 2020
Salomon Teams With Raleigh Distance Project
Elite women’s team will compete in Salomon footwear through the 2020 racing season Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the Raleigh Distance Project, a team of elite female runners based in Raleigh, North Carolina. Salomon...
February 4, 2020
Zoot Sports adds 70.3 Superstar Ellie Salthouse to Their Roster
Carlsbad, CA - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome triathlete Ellie Salthouse, into its Elite roster of Triathletes. The multi-year partnership will have Salthouse training and racing in Zoot Apparel, Wetsuits and Swimskins. Ellie Salthouse grew up an athlete, joining the sport of triathlon...
February 4, 2020
Performance Tea adds triathlete Meaghan Praznik to their athlete team
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, continues to strengthen its athlete team with the addition of amateur triathlete, Meaghan Praznik. “With the addition of Meaghan, we will be supporting one of the true up and coming female triathletes,” said Don...
January 31, 2020
Race Across America and Spiegel Bikes Announce 2020 Partnership
The Official Bicycle for RAAM Races Boulder, CO (January 31, 2020) – The Race Across America (RAAM), the 3090-mile coast-to-coast ultra-cycling bicycle race held annually since 1982, has entered a multi-year partnership with Spiegel Bikes Inc., a Delaware-based company that produces high-quality carbon-fiber frames and complete aero-dynamic road bikes that...
January 31, 2020
Fanomena Events Partners with Bellin Health Systems for the Bellin Run and Bellin Women’s Run
Fanomena Events’ digital race bag technology will be used for the Bellin Run, one of the largest 10K races in the nation and the Bellin Women’s Run to enhance digital sponsoring experience and bring benefits to the organizers, sponsors and participants. The implementation of the digital EventKit shall improve attendee...
January 30, 2020
Mathieu van der Poel focuses 100% on Defense of Cyclocross World Title
MVDP to debut limited-edition S3 neon orange eyewear to represent his country, as the Flying Dutchman vies for a third UCI Cyclocross World Championship victory SAN DIEGO, California – January 30, 2020 – 100%, the San Diego-based sports performance company, is thrilled to announce a new limited edition of the...
January 30, 2020
Austin Marathon, AfterShokz Forge Strategic Partnership
AUSTIN, Texas, January 30, 2020 - The Ascension Seton Austin Marathon presented by Under Armour introduces AfterShokz as this year’s Official Headphones Sponsor. Participants will have the opportunity to discover AfterShokz at custom activations during the 2-day expo and the finish line festival. The AfterShokz team will be on-site to...
January 29, 2020
Motiv and Sonoma Creamery Announce Event Partnership
Seven event sponsorship to kick off at Surf City Marathon on the weekend of February 1 – 2 Sonoma, Calif. – January 29, 2020 – Motiv, an active lifestyle, sports and entertainment company, today announced that Sonoma Creamery will become a featured partner at seven of the company’s premier races....
January 29, 2020
Austin Marathon Agrees to Two-Year Partnership with GU Energy Labs
GU will refuel participants at two on-course Energy Zones AUSTIN, Texas, January 29, 2020 -- The Ascension Seton Austin Marathon presented by Under Armour introduces GU Energy Labs (GU) as the Official Energy Gel and Chew. GU will refuel participants at two on-course Energy Zones which will be stocked with...