SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 10, 2020
ATRA announces partnership with UltraSignup
Colorado Springs, CO - The American Trail Running Association (ATRA) has partnered with UltraSignup to be its preferred registration provider and a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012, and now includes vendors and suppliers as partners to further assist trail race directors in meeting...
February 10, 2020
Austin Marathon Prepares for One of the Largest Event Weekends in its 29-Year History
AUSTIN, Texas, February 10, 2020 - The Ascension Seton Austin Marathon presented by Under Armour is making final preparations for one of the largest event weekends in its 29 years. Highlights of this world-class event include four events for participants of all speeds and abilities, two Guinness World Record attempts,...
February 9, 2020
Nuun Launches a Sustainable Event Guide for Endurance Event Organizers
Nuun has partnered with the Council for Responsible Sport on a 10-Point Guide to be released at Running USA Las Vegas, NV February 9, 2020 – Nuun and the Council for Responsible Sport today announced their partnership on A Practical Guide to Hosting Radically Responsible Events, a 10-Point Guide to...
February 6, 2020
Challenge Family welcomes OTSO as official merchandise partner
"We are so proud to be part of CHALLENGEFAMILY. We will do our best to satisfy this huge triathlon community worldwide and we are confident this is just the beginning of a beautiful partnership", says OTSO owner Jordi Solé. OTSO will be the official merchandise partner of CHALLENGEFAMILY, creating unique...
February 6, 2020
PNC Bank Announced as Title Sponsor for 36th Annual Parkway Classic
From Mt. Vernon to Old Town - Thousands Set to ‘Run The George’ this April Registration Open for Alexandria’s Picturesque Destination Race February 6, 2020 - (Alexandria, VA.)– Pacers Running today announced that PNC Bank, N.A. will be the title sponsor of the PNC Parkway Classic. The Alexandria hometown destination centric race,...
February 6, 2020
Bupa Dental announced as Newest Partner for The Sydney Morning Herald Half Marathon and The Sun-Herald City2surf presented by Westpac
(SYDNEY 6 February 2020) The IRONMAN Group (Nasdaq: WSG) is pleased to announce that Bupa Dental has joined on as a partner for two of its high-profile Sydney events. The new agreement will see Bupa Dental partner with The Sydney Morning Herald Half Marathon presented by Bupa Dental and The Sun-Herald City2Surf presented by...
February 6, 2020
Altra Announces Alysia Montaño and Tina Muir to the Team
DENVER, COLORADO – February 6, 2020 – Altra is pleased to welcome six-time US National Champion, World Championship Medalist and Olympian Alysia Montaño along with International Elite Runner and accomplished Podcast Host Tina Muir to the team. In addition to their long list of accomplishments on the track and on...
February 6, 2020
Boston Marathon Champion leads new group of COROS Pro Athletes
2018 Boston Marathon Champion Des Linden one of six new athletes looking to take their talents to Tokyo. Tustin, CA, February 5, 2019 – COROS Wearables Inc., makers of innovative GPS watches is introducing Six new Road Runners to its Pro Athlete Team. Led by 2 time Olympian and 2018...
February 6, 2020
Austin Marathon Invites Brands to Two-Day Health and Fitness Expo
Limited space remains to engage with enthusiastic endurance community AUSTIN, Texas, February 5, 2020 - The Ascension Seton Austin Marathon presented by Under Armour invites brands and businesses to reserve their space at the two-day Health and Fitness Expo. Local and national brands will have the opportunity to engage with...
February 5, 2020
Liv Cycling Welcomes Three New Athletes to Liv Racing
Roster Expands to 17 Women from Around the Globe with 2020 Additions Celebrating Emerging Talent NEWBURY PARK, Calif. (Feb. 5, 2020) –Liv Cycling, the company dedicated to getting more women on bikes, today revealed the Liv Racing 2020 roster, officially welcoming up-and-coming athletes Savilia Blunk, Riley Miller and Lisa Tertsch...