SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 17, 2020
Former MLB Star Eric Byrnes and Let Them Play Foundation Release “Let Them Play — A Triathlon Across America”
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the Let Them Play Foundation, founded by former MLB outfielder and avid triathlete Eric Byrnes and his wife Tarah Byrnes, to support the release of the documentary film “Let Them Play — A Triathlon Across America.” Presented by Taikuli...
April 16, 2020
PTO Members Unite To Launch PTO Hub A Home For Inspiration, Motivation and Entertainment
LONDON, ENGLAND: The Professional Triathletes Organisation and its professionals today announced the launch of the PTO Hub, a central location for content generated by PTO members to support, encourage and inspire in these uncertain times. The PTO Hub showcases the world’s top professional triathletes reaching out through a combination of...
April 14, 2020
Tony Kanaan Names INFINIT Nutrition as Primary Nutrition Sponsor
Cincinnati, Ohio, April 14, 2020: Tony Kanaan, INDYCAR Series driver and triathlete has announced a partnership with INFINIT Nutrition, the Original Custom Nutrition Company. Kanaan will be fueled by INFINIT while driving the No. 14 car in five events this year with AJ Foyt Racing, which he has announced will...
April 13, 2020
USA Triathlon, Challenged Athletes Foundation Name Five Members of Inaugural Junior Paratriathlon Development Program
COLORADO SPRINGS, Colo.— USA Triathlon and the Challenged Athletes Foundation (CAF) today announced the five members of their inaugural Junior Paratriathlon Development Program, a first-of-its-kind collaboration designed to support aspiring young paratriathletes ages 12-17 with grant funding, coaching guidance, apparel and other development resources. The five athletes selected for the...
April 6, 2020
Two-Time IRONMAN World Champion Patrick Lange (DEU) Crowned Champion of First Men’s IRONMAN VR Pro Challenge
TAMPA, Fla. – Following the professional women’s historic day of racing on Saturday, it was the men’s turn Sunday with two-time IRONMAN World Champion, Patrick Lange (DEU) taking the title in the inaugural IRONMAN® VR™ Pro Challenge race. Utilizing Official Virtual Training partner ROUVY’s augmented reality to race, four professional...
April 3, 2020
USA Duathlon Virtual Run-Bike-Run Presented by TOWER 26 Will Support Multisport Community Members Impacted by COVID-19
COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host a virtual duathlon from April 10-May 17 to support members of the multisport community impacted by the COVID-19 pandemic. The USA Duathlon Virtual Run-Bike-Run presented by TOWER 26 is free to enter and offers both a sprint- and standard-distance option,...
April 1, 2020
Pro teams ask UCI for financial flexibility amid coronavirus shutdown
Professional teams across the peloton are battening down the hatches to try to weather the coronavirus shutdown, and they’re asking the UCI for help. Read more on VeloNews.
April 1, 2020
Boulder’s iKOR Labs Announces Sponsorship of the World Jigsaw Puzzle Federation (WJPF)
Boulder, Colo. (April 1st, 2020) – iKOR Labs, Boulder-based producers of the highly bioavailable, recovery-enhancing CBD (cannabidiol), today announced that it will be the exclusive CBD sponsor for puzzle doers everywhere. The partnership is a natural fit for iKOR and its goal of sharing the health and recovery benefits of its CBD...
March 31, 2020
PeopleForBikes launches Ride Spot ambassador program
BOULDER, COLO. (March 31, 2020) — Are you passionate about building community, uniting riders and getting more people on bikes? PeopleForBikes is recruiting ambassadors for Ride Spot, a new digital biking platform developed to make it easier for people to discover, share and enjoy great bike rides. The ambassador program...
March 31, 2020
IRONMAN Announces ROUVY As Official Virtual Cycling Training Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced a multi-year partnership with ROUVY, an industry leader in virtual cycling. As the Official Virtual Training Partner of IRONMAN, ROUVY will offer up to 35 IRONMAN® and IRONMAN® 70.3® bike courses on its platform, providing IRONMAN athletes from around the world...