SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 16, 2020
Ready.Set.MOVE. Provides Runners with the Ultimate Winter Running Box
The quarterly subscription box is set to release its January shipment to subscribers with everything winter from running lights to warm gear PITTSBURGH (January 16, 2020) – 2020 training is officially underway and Ready.Set.MOVE., created by P3R, aims to provide all runners with the winter training essentials. This quarterly subscription...
January 16, 2020
Team Sunweb Chooses ROKA Eyewear
The world’s premier high-performance eyewear brand joins forces with elite WorldTour team on a mission to redefine the standard in 2020 Austin, Texas – ROKA Sports, Inc., the Austin, Texas-based performance design company, has announced a new partnership with top UCI WorldTour cycling team, Team Sunweb. The partnership will outfit...
January 15, 2020
LEM Helmets Continues Partnership with Italian UCI Pro Women’s Cycling Team BePink for 2020 Season
MORGAN HILL, Calif. (Jan. 15, 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands...
January 14, 2020
Salomon Partners with USA Champion and Elite Coach Lauren Fleshman
One of the leading advocates for inclusivity in running joins Salomon’s athlete team for 2020 OGDEN, Utah (January 14, 2020) — Today, Salomon proudly announces that Lauren Fleshman will be representing Salomon footwear and hydration across road and trail as part of the US athlete team. Fleshman’s storied track and...
January 14, 2020
Austin Marathon and Hilton Partner for Second Year
AUSTIN, Texas, January 14, 2020 - The 2020 Ascension Seton Austin Marathon presented by Under Armour announces Hilton will return as the Preferred Hotel Partner and presenting sponsor for the VIP Experience. The Hilton VIP Experience will be near the Austin Marathon start and finish lines. Participants will enjoy pre-race...
January 14, 2020
CTS Signs Partnership with Pikes Peak APEX Mountain Bike Race
Coaching company to work with inaugural 4-day MTB stage race in Colorado Springs Colorado Springs, January 14, 2020) – CTS today joined Sports Strategies to announce a partnership between the industry-leading coaching company and the inaugural Pikes Peak APEX, presented by Rockshox, a 4-day mountain bike race to be held...
January 14, 2020
A Squared Bikes Sponsors Multiple National Champ Justin Lippert
Justin Lippert joins A Squared for 2020 and 2021 (PORTLAND, OR - Jan. 14, 2020) — A-Squared Bikes, is excited to announce its newest Brand Ambassador – Justin Lippert. The announcement comes as Lippert, an accomplished amateur triathlete with 6 Amateur National Championships to his name, takes his Pro Card. Lippert will...
January 14, 2020
3M Half Marathon and Camp Gladiator Extend Partnership for Second Consecutive Year
CG’s involvement will span entire race weekend AUSTIN, Texas, January 14, 2020 - High Five Events, one of the largest privately owned event production companies in the United States, names Camp Gladiator (CG) as the Official Community Fitness Partner of the 2020 3M Half Marathon presented by Under Armour. The...
January 14, 2020
Dole Packaged Foods Extends Dole Great Race Title Sponsorship for Three More Years
Westlake Village, CA (January 14, 2020) Dole Packaged Foods announced today that it has agreed to continue the title sponsorship of one of the region’s most popular running events, the Dole Great Race in suburban Los Angeles, for three more years. The new agreement will go through the March 2022...
January 9, 2020
USA Triathlon Partners with Human Performance Experts Amp Human
Flagship product, PR Lotion, assists in recovery and performance for endurance athletes of all levels COLORADO SPRINGS, Colo.— USA Triathlon today announced a three-year partnership with Amp Human, an industry-leading biotechnology company dedicated to helping athletes reach their maximum potential. Amp Human will support members of the U.S. National Team...