SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 24, 2020
Pirelli Partners with World Tour Cycling Team Trek-Segafredo
World Champion Mads Pedersen and Vincenzo Nibali will ride with Pirelli Tires and contribute to the development of the range Pirelli signs a partnership agreement with the prestigious US cycling team. Athletes will provide feedback that benefits Pirelli road racing tire development, ultimately giving amateurs an increasingly performing product. Milan,...
January 24, 2020
Surf City Marathon Announces Partnership with Kona Brewing Company
Hawaii's favorite craft brewery to celebrate the Aloha Spirit with more than 17,000 runners at the Finish Line in February Huntington Beach, Calif. – January 24, 2020 - Get ready to lace up your running shoes, Orange County, and don’t forget your sunscreen, because Kona Brewing Company will be waiting...
January 23, 2020
iKOR adds Ian Boswell to Elite Athlete Roster
Newly Minted Gravel Athlete joins with Performance CBD brand Boulder, CO (January 23, 2020) – iKOR Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, welcomes cyclist Ian Boswell to its growing roster of athletes. Last week, Boswell, a renowned road cyclist, confirmed that after 11 years as a...
January 23, 2020
The Pikes Peak APEX presented by RockShox Announces Third Founding Partner
Heuberger Subaru joins ASSOS and Circa Real Estate Group as Founding Partners of The APEX January 23, 2020 - Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of...
January 23, 2020
Tour of the Southern Highlands confirms Jakroo Custom Apparel for 4th Consecutive Year
Woodstock, Georgia (Jan 23, 2020) – The Tour of the Southern Highlands Stage Race (ToSH) confirms Jakroo Custom Apparel as exclusive apparel sponsor for 4th consecutive year. The ToSH is the only Pro/Am stage race east of the Rockies that doubles as a Junior National selection race. The race draws...
January 22, 2020
POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more...
January 22, 2020
BikeFlights.com Announces 2020 Brand Ambassadors
Program supports nine individual cyclists and five teams PORTLAND, OR (January 22, 2020) - Leading bicycle shipping service BikeFlights.com is pleased to introduce its Brand Ambassadors for the 2020 season, including nine individuals and five teams. “We are honored to have such talented and enthusiastic cyclists as our BikeFlights.com Brand...
January 22, 2020
Liv and Giant USA Announce Partnership with Rebecca Rusch
Mountain Bike Hall of Famer, Author, and Emmy Winner Rebecca Rusch Starts New Adventure with Liv and Giant in 2020 NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more women on bikes, and Giant, the world leader in cycling technology, will partner with endurance...
January 21, 2020
National University Partners with the Carlsbad 5000 to Raise Awareness of the Value of Achieving Personal and Academic Goals
2020 Carlsbad 5000 presented by National University to celebrate 35th edition the weekend of March 21-22 CARLSBAD, CA – January 21, 2019 — Recognizing the shared alignments of the running community and the nation’s college students, the private, nonprofit National University is pleased to partner with the Carlsbad 5000, known...
January 21, 2020
UPMC Health Plan Extends Partnership as the Official Health Insurance Provider of P3R’s Year-Round Calendar of Events
UPMC Health Plan has partnered with P3R over the past nine years and will extend the partnership until 2023 PITTSBURGH (January 21, 2020)– P3R announced a partnership extension with UPMC Health Plan that will extend this nine-year partnership through 2023. The three-year deal names UPMC Health Plan as the official...