SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 21, 2020
Barebells Functional Foods™ Welcomes Bodybuilder Cassandra Martin as Brand Ambassador
LOS ANGELES (February 21, 2020) – Bodybuilder and fitness enthusiast Cassandra (Cass) Martin traded her barbells for Barebells by officially joining Barebells Functional Foods™ as Brand Ambassador. Martin is welcomed to promote the brand’s high-in-protein, no added sugar* bars and encourage happy eating and healthy living to all. “When people...
February 21, 2020
GORE® Wear Introduces itself to the American Cross-Country Industry at The Birkie
Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With a full week of events, “The Birkie” draws an estimated 40,000 skiers and spectators, representing an...
February 21, 2020
Race Across America and Rock N Roll Lubricants Announce 2020 Partnership
Boulder, CO – Race Across America (RAAM) is pleased to announce an extension of their partnership with Rock “N” Roll Lubrication. Both brands are recognized world-wide for their excellence in their respective industries. 2020 marks the 39th year for Race Across America – The World’s Toughest Bicycle Race. Riders come...
February 20, 2020
Zoot Sports welcomes 70.3 Champion Paula Findlay to their roster
Carlsbad, CA - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome world class triathlete Paula Findlay, into its Elite roster of professional triathletes. The multi-year partnership will have Findlay training and racing in Zoot Apparel, Wetsuits and Swimskins. Findlay exploded on the international scene in 2010...
February 20, 2020
Team Hincapie LEOMO powered by BMC Training with TYPE-S Motion Analytics
Boulder, CO (Feb. 20, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with Team Hincapie LEOMO powered by BMC, an emerging UCI Continental cycling team that will compete at key races in Europe, Japan and the U.S. in 2020. The...
February 20, 2020
Tour of the Southern Highlands Welcomes Carriage Kia Back as Exclusive Vehicle Sponsor
Woodstock, Georgia – TOSH 2020 Welcomes Carriage Kia as Exclusive Vehicle Sponsor for 2nd year Carriage Kia, of Woodstock, GA Returns as Exclusive Vehicle Sponsor for the 2020 edition of the Tour of Southern Highlands. “Carriage Kia of Woodstock is a perfect partner for the Tour of the Southern Highlands,”...
February 19, 2020
iFit Trainer Ashley Paulson Qualifies for the 2020 Olympic Marathon Trials, Bringing Elevated Expertise to iFit Members
(Logan, UT) - February 19, 2020 - iFit Trainer Ashley Paulson will compete in the 2020 Olympic Marathon Trials in Atlanta, Georgia on February 29, 2020. Paulson, an accomplished ultrarunner, triathlete, and marathon runner with a personal best time of 2:36:01, is a favorite among iFit members on both treadmill...
February 19, 2020
Wiley X Named Official Sunglass Provider of FLW
BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses, and optical/protective sports eyewear for youth. “FLW members, anglers and fans are known as being...
February 19, 2020
Cura Resource Group Returns to Joins Forces With Herbalife Nutrition for the Second Annual Herbalife24 Triathlon, 5k and Bike Tour
LOS ANGELES (Feb. 19, 2020) - Herbalife Nutrition, a premiere global nutrition company is pleased to announce that Cura Resource Group (CRG) will again return to manage the fulfillment of more than 3,000 race bags for the 2020 Herbalife24 Triathlon, 5K and newly added Bike Tour in Los Angeles on Sunday,...
February 18, 2020
Hard Rock Hotel & Casino Atlantic City announced as Title Sponsor for Rock ‘N’ Roll Atlantic City Half Marathon
ATLANTIC CITY, N.J. / TAMPA, Fla. (February 18, 2020) – The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, and Hard Rock Hotel & Casino Atlantic City announced a new title partnership for the inaugural Hard Rock Hotel & Casino Rock ’n’ Roll®Atlantic City Half Marathon taking...