SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 26, 2020
World Champion Triathletes Mirinda Carfrae And Timothy O’Donnell Have Joined Forces With Santini Apparel
(Bergamo, Italy March 26, 2020) Santini Cycling Wear will outfit Ironman Champions Mirinda Carfrae and Timothy O’Donnell, whose combined career spans both ITU and Ironman world titles. The two-year partnership will showcase this dynamic duo in the new top of the line Santini X IRONMAN, custom cycling kits, and in...
March 25, 2020
Tokyo 2020 sponsors will retain rights in 2021, says Bach
A number of the IOC’s TOP sponsorship contracts are set to expire at the end of 2020, including those with General Electric, Procter & Gamble and Dow, and their status had been thrown into doubt by the decision to delay the Games amid the ongoing coronavirus pandemic. However, Thomas Bach, president...
March 25, 2020
The rabbit Team Adds Top Ultrarunner Hayden Hawks
March 25th, 2020, Santa Barbara, California - The rabbit team continues to grow in both quantity and quality after a second major signing this month. Hayden Hawks, one of the best U.S. male ultrarunners in recent years, has officially been added to the rabbitPRO roster. Along with the signing of...
March 20, 2020
BASE Designs enters year 4 of exclusive partnership with Team Challenge
Boulder, CO, 20 March, 2020. BASE Designs is proud to be entering its 4th year of partnership with Team Challenge, Crohn’s & Colitis Foundation. BASE Designs is able to offer high quality gear, at an affordable price, which enables the society to continue providing much needed funds towards research and cures...
March 19, 2020
Wattbike announce partnership with Great Britain triathlete Adam Bowden
Originally developed and endorsed by British Cycling and since elevated to a global level, Wattbikes are the world’s most sophisticated training tools. The company continues to work alongside leading sport scientists and engineers to deliver detailed and precise data to athletes, producing such ground-breaking technology as the patented Polar View. Unlike...
March 19, 2020
BASE Performance partners with Ultraman World Champion, Jordan Bryden
Boulder, CO, March 19, 2020. BASE Performance is excited to partner with Jordan Bryden for 2020. Bryden has found success with multiple podium finishes at 70.3 and Iron Distance events. Now 33 years old- he specializes in Ultra Endurance events and races professionally at the lronman. After a break from...
March 19, 2020
Professional Triathletes Organisation Pays Athletes $2,500,000 In Response To COVID-19
LONDON, ENGLAND. The Professional Triathletes Organisation today announced its response to COVID-19 by increasing its Year-End Annual Bonus Programme from $2,000,000 to $2,500,000 and paying it all immediately based on the PTO World Rankings. The $500,000 increase would go to men and women athletes ranked 21-50, who previously would have...
March 19, 2020
Aussie Pro Carrie Lester keeps her momentum going with XRCEL in 2020
Charleston, SC (March 19, 2020) – - Pro triathlete Carrie Lester again chooses XRCEL Athlete Fuel to fuel her 2020 season, continuing a 5 year relationship that has seen her improve her standings on the world stage in each of the 5 years she has partnered with XRCEL. "I am...
March 18, 2020
BASE Performance expands to Australia with FastGear as Exclusive Distributor
Boulder, CO, Release: 18 March, 2020. BASE Performance is excited to announce FastGear as its exclusive distributor in Australia. Sports are more global than ever, and it is important for BASE to have representation and access in both hemispheres. Seeing the resilience of the entire country after the terrible fires...
March 17, 2020
Salomon Athletes Courtney Dauwalter and Francois D’Haene Announce 2020 Race Plans
OGDEN, Utah (March 17, 2020) – Salomon ultrarunning athletes Courtney Dauwalter and Francois D’Haene today announced their race plans for the 2020 running season. The star athletes have recently taken the ultrarunning world by storm, each earning Ultrarunner of the Year recognitions and podium finishes across the board. This year, the American and...