SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 26, 2020
Tracksmith Supports 138 Amateur Runners for the U.S. Olympic Marathon Trials
ATLANTA (Feb. 26, 2020) – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston, has supported 138 qualified amateur runners in their journey to the Trials as part of...
February 26, 2020
P3R launches two-year partnership with alcohol-free Heineken® 0.0, announcing the first of its kind Earth Day Run
PITTSBURGH (February 26, 2020) – P3R and Heineken® 0.0 are teaming up to bring a completely sustainable race to Pittsburgh this year, encouraging sustainability efforts and benefiting the local community. In honor of Earth Day, runners can join the sustainable efforts with this 5K run on April 18, 2020. Participants...
February 26, 2020
Saris Announces Partnership with Top-Ranked eSports Cycling Team Ahead of 2020 World Championships
MADISON, Wis. (Feb. 26, 2020) — Saris announces a long-term strategic alliance with the Indoor Specialist eSports Cycling team, a predominantly US-based, elite-level racing team competing on Zwift. The partnership is anchored by media and activation opportunities designed to reach a global and rapidly growing community of eSports enthusiasts. The program provides...
February 26, 2020
Hartford HealthCare Named Title Sponsor of Annual Mystic Half Marathon and 10K Event
Glastonbury, CT, February 26, 2020 - The Hartford Marathon Foundation (HMF) is proud to announce Hartford HealthCare as the title sponsor of the Hartford HealthCare Mystic Half Marathon & 10K. The early Sunday morning race draws more than 2,000 participants to enjoy the beautiful coastline area of Mystic and Stonington...
February 25, 2020
Britain’s cycling team to lose top sponsor after Tokyo Games
The governing body of British cycling will lose its main sponsor after the Tokyo Olympics, potentially harming the long-term strength of the country’s top-performing sport at recent games. HSBC has decided to exercise a break clause midway through the eight-year partnership. Read more on the Associated Press.
February 25, 2020
CamelBak® Bolsters 2020 Running Team Roster with Three New Additions
PETALUMA, Calif. (Feb. 25, 2020)– CamelBak®,the global leader in award-winning personal hydration products, today announces the expansion of its running team athlete roster for 2020. Focused on road, track and trail running athletes, the strongly positioned team is set to compete in top races domestically and globally including world-class competitions in the...
February 25, 2020
Wattbike announce World Time Trial Champion, Chloé Dygert as ambassador
A world leader in indoor cycling performance, Wattbike is the go-to training tool for serious amateur and elite athletes around the world, offering unrivalled technology and connectivity; combining cutting edge innovations with precise data and analysis. Real Ride Feel technology makes it the closest experience a rider will get to...
February 25, 2020
10th Annual Carolina Cup Gains Key Supporter for 2020 Paddle Races
Scheduled April 22-26, the Carolina Cup is a five-day paddle festival in Wrightsville Beach, NC WRIGHTSVILLE BEACH, NORTH CAROLINA, USA – The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020. Founded 23 years...
February 25, 2020
Performance Tea is exclusive CBD sponsor for Dave Proctor as he aims to break TransCanadian speed record
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced that it will be the exclusive CBD sponsor for Dave Proctor as he aims to break the TransCanadian speed record -with a goal of 67 days in support of the Rare Disease...
February 24, 2020
Honey Stinger Athletes Ready to Sting at U.S. Olympic Marathon Trials
STEAMBOAT SPRINGS, Colo. (Feb. 24, 2020) –Honey Stinger, the sports nutrition brand featuring honey, is proud to support more than 50 athletes as they chase down their Olympic dreams at the U.S. Olympic Marathon Trials in Atlanta this Saturday, Feb. 29. Thirteen men and 43 women from the brand’s extensive Hive...