SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 13, 2020
NHRMC Wilmington Marathon Names Official Bank Sponsor
BB&T and SunTrust now Truist committed to enhancing and growing the event. Wilmington, NC – BB&T and SunTrust now Truist and the NHRMC Wilmington Marathon Weekend announced a major partnership naming of the longstanding running event. The 11th annual NHRMC Wilmington Marathon and Runner’s Expo is set to take place...
February 13, 2020
LEOMO sponsoring top Japanese cyclist Eri Yonamine in 2020
Tokyo, JAPAN and Boulder, Colorado, USA (Feb. 13, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with top Japanese cyclist Eri Yonamine for the 2020 season. Yonamine is a 12-time national champion cyclist who rides professionally for Team Alé BTC,...
February 12, 2020
Olympic Swimmer Missy Franklin Named Official Aftershokz Professional Athlete
Austin, TX — February 12, 2020 — AfterShokz, the leading manufacturer of bone conduction headphones, announces Olympic swimmer Missy Franklin as an official AfterShokz Professional Athlete. During the course of the exclusive partnership, Franklin will focus most of her efforts on spreading the capabilities of AfterShokz’s newest and only fully-waterproof...
February 12, 2020
VeloNews and Bicycle Retailer and Industry News Renew Sea Otter Partnership Through 2022
Pocket Outdoor Media Is an Official Media Partner of the 2020-2022 Sea Otter Classic Cycling Festivals Boulder, Colorado, USA — February 12, 2020 — Pocket Outdoor Media, publisher of VeloNews and Bicycle Retailer & Industry News, has extended its sponsorship of the Sea Otter Classic cycling festivals through 2022. As...
February 11, 2020
Rock ‘N’ Roll Marathon Series Announces Apple Pay Is Now Available and The Preferred Method of Payment for All U.S. Rock ‘N’ Roll Marathon Series Events
Apple Pay improves the overall Rock ‘n’ Roll Marathon Series event experience providing further convenience for runners, family and friends TAMPA, Fla. (February 11, 2020) – The Rock ‘n’ Roll Marathon Series®, a part of The IRONMAN Group, announced today Apple Pay is now available and is the preferred method...
February 11, 2020
SynchroKnit™ by Wigwam Named Official Sock Sponsor of Zooma Women’s Race Series
Sheboygan, WI. (February 11, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces it will celebrate the launch of SynchroKnit contour fit, no slip running socks, by sponsoring Zooma, the weekend get-away race event series for women. The SynchroKnit groundbreaking technology results in less bulk,...
February 11, 2020
Sports Business Summit San Diego Selects Events.com as Official Presenting Sponsor and Technology & Ticketing Partner
LA JOLLA, CA (February 11, 2020) — Events.com, a mobile-first event management and registration platform, announced today that the Sports Business Summit San Diego, a student organization within the College of Business at San Diego State University, has selected Events.com as its official Presenting Sponsor and technology, registration, & marketing...
February 11, 2020
Silicon Valley Half Welcomes Excite Credit Union as Presenting Sponsor
San Jose, Calif. (February 11, 2020) – Run Local, event organizers of the Silicon Valley Half (SV Half), have welcomed Silicon Valley based Excite Credit Union as presenting sponsor of its 3rd edition on Sunday, April 5. The new partnership invites runners throughout the Bay Area to find running and financial success locally. In...
February 11, 2020
Team Cancer Sucks to Join Forces with the Lazarex Cancer Foundation
Petaluma, CA (February 11, 2020)– Team Cancer Sucks, an organization that raises funds to help cancer patients access needed medical care is becoming a program of the Lazarex Cancer Foundation in 2020. Team Cancer Sucks was created in 2013 with a mission to use the endurance sports platform to help...
February 10, 2020
Why Altra signing two pregnant runners is a big deal
Last week, the shoe company announced that it will sponsor runners Alysia Montaño and Tina Muir. Montaño is a U.S. national champion and an Olympian in the 800 meters, and Muir is a 2:36 British marathoner and host of the podcast Running for Real. While Altra’s move is surprising, it fits into a larger...