SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 3, 2020
The Louisiana Marathon is proud to announce the Blue Cross and Blue Shield Kids Marathon Challenge in partnership with Louisiana Department of Education
Baton Rouge, LA. – The Louisiana Marathon is excited to announce the Blue Cross and Blue Shield of Louisiana Kids Marathon Challenge starting Monday, September 14, 2020. The Blue Cross Kids Marathon Challenge is a virtual-based fitness program to expand the reach and access of the Blue Cross Kids Marathon that...
September 1, 2020
Long Beach Marathon Renews Partnership with Anheuser-Busch
LONG BEACH – Sept 1, 2020 – Motiv Sports, operators of the Long Beach Marathon and Half Marathon, today announced a renewed partnership with Michelob ULTRA as the Official Beer Sponsor and Beach Bum Sponsor of the 2020 Virtual Race. Runners 21+ will be able to enjoy their post-race Michelob...
August 31, 2020
USA Triathlon Signs with Addaday as Official Percussion and Vibration Therapy Partner
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has teamed up with Addaday, a world leader in injury prevention and recovery technology, as the organization’s Official Recovery Partner through 2024. The partnership brings Addaday’s award-winning technology and comprehensive range of recovery tools to U.S. National Team and Toyota U.S. Paratriathlon...
August 28, 2020
Challenge Family introduces sustainability program: global partnership Soles4Souls to reduce waste
Knowing that CHALLENGE FAMILY has a big impact on the triathlon community, it introduces a sustainability program. One of the first of multiple goals of this program is not only to create awareness on the challenges that our planet is facing, but more specifically to waste reduction. "Unless action is taken, global...
August 28, 2020
Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021
FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts and ends in Fruita, Colo., and travels around and across the Colorado-Utah borderlands. Panaracer’s “GravelKing”...
August 28, 2020
KT Tape® To Serve As New Sponsor For Drake Blue Oval Showcase Presented by Mediacom
DES MOINES, IA. – KT Tape and Drake Sports Properties announced today a new relationship for the upcoming Drake Blue Oval Showcase, presented by Mediacom. KT Tape will be the presenting sponsor of the men’s and women’s hurdles and will provide athletes competing in the Drake Blue Oval Showcase with...
August 27, 2020
UCLA Sues Under Armour For Ending $280 Million Sponsorship Deal
UCLA filed a lawsuit against Under Armour for ending the University’s $280 million sponsorship deal. The school is seeking more than $200 million in compensation, claiming that Under Armour is opportunistically using the global pandemic to try to walk away from a binding agreement it made in 2016 but no...
August 27, 2020
YMCA of Greater Pittsburgh Opens Registration for the 30th Annual YMCA Turkey Trot Virtually
PITTSBURGH, PA (August 27, 2020) – P3R and the YMCA of Greater Pittsburgh announced their partnership for this year’s YMCA Turkey Trot presented by UPMC Health Plan. The two organizations are bringing their expertise together to deliver the best Turkey Trot for not only families in Pittsburgh, but also across...
August 26, 2020
Tour the Trace Announces Primal Wear Partnership
August 26, 2020 Natchez – RSAA, or better known as Rockstar All Access announces today it has secured a 2-year deal with industry leading cycling apparel company Primal Wear as the exclusive apparel partner for a series of upcoming cycling events. Primal has enhanced the partnership by further securing the...
August 25, 2020
Aqua Sphere Welcomes Three-Time World Champion Triathlete Mirinda Carfrae to the Team
VISTA, Calif. August 25, 2020 — Aqua Sphere, the premier swimming and triathlon equipment brand, today announced World Champion triathlete Mirinda “Rinny” Carfrae is joining the team as a global brand ambassador. As part of the Aqua Sphere team of athletes, Carfrae will train and compete utilizing the industry-leading Aqua...