SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 5, 2020
USA Triathlon to Ride Through 2021 With Quintana Roo as Official Bike Partner
COLORADO SPRINGS, Colo. — USA Triathlon today announced it has renewed its bike partnership with Quintana Roo, the only company in the world entirely devoted to triathlon bikes, through 2021. An official partner of USA Triathlon since 2013, Quintana Roo will continue to support USA Triathlon’s high-performance programming and elite...
October 2, 2020
Finding Fellowship in 2020: USMES Virtual Army Ten-Miler Team
US Military Endurance Sports (USMES) Boulder, CO – Oct 2, 2020 – In January, triathlete and Army physician Lisa Hesse was deployed to respond to the COVID pandemic, serving as a medical epidemiologist for the CDC. “Prior to this I was a preventive medicine doctor, but I was transferred to...
October 1, 2020
USA Triathlon to Host Power Within Virtual Tri Across America Presented by Toyota from Oct. 15-Nov. 29
COLORADO SPRINGS, Colo. — USA Triathlon today opened registration for the Power Within Virtual Tri Across America presented by Toyota, a six-week team challenge that encourages athletes to share their love of the outdoors while collectively swimming 7 miles, biking 2,400 miles and running 905 miles between Oct. 15-Nov. 29....
October 1, 2020
Master Spas Welcomes Professional Triathlete Meredith Kessler to Brand Ambassador Program
FORT WAYNE, Ind. — OCTOBER 1, 2020 — Master Spas, the world’s largest swim spa manufacturer, is excited to announce a partnership with professional triathlete and IRONMAN champion Meredith Kessler. “Master Spas couldn’t be happier to welcome Meredith Kessler to our family of brand ambassadors,” says Kevin Richards, Vice President of Sales...

September 25, 2020
Ski & Snowboard Club Vail and SWIX Sport USA Launch Two Year Strategic Partnership
With the recent adoption of rules by F.I.S. and US Ski & Snowboard banning the use of fluoro waxes effective immediately this season, Ski & Snowboard Club Vail (SSCV) is thrilled to announce a two year strategic partnership arrangement with SWIX Sport USA (SWIX) in support of all of its...
September 25, 2020
BASE Performance celebrates victory at Bear Lake Brawl Victory with Danielle Dingman
Boulder, CO, September 25, 2020. Coming off a 2nd place podium at Ironman Dubai 70.3 and 3rd place at Ironman Campeche 70.3, the Covid season took hold and North American racing for professionals came to a stop. With the backing of the PTO, the Bear Lake Brawl was able to...
September 23, 2020
Tough Mudder and Marvel Team Up to Create an Unprecedented Digital Fitness Experience
Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Edition: a 21-day digital fitness adventure engaging a connected community around pushing their boundaries physically and mentally, and ultimately “Find Their Power.” Kicking off in October as part of the...
September 23, 2020
Newberry College in South Carolina Adds Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo.— USA Triathlon, along with Newberry College Director of Athletics Ralph Patterson, today announced that Newberry College in Newberry, South Carolina, will add women’s triathlon to its varsity sport offerings. The school is the 14th at the NCAA Division II level, and the only school in South Carolina,...
September 23, 2020
CAF and Strava Team Up for a Two-Week Cycling Challenge to Help Athletes with Physical Disabilities Gain Access to Sports
SAN DIEGO, CA – (September 23, 2020) – Starting on October 4, cyclists across the United States will have the opportunity to join the Ride for Challenged Athletes Foundation Strava Challenge, a two-week, 100-mile challenge, for a chance to win incredible prizes and support athletes with physical disabilities. From October...
September 23, 2020
Bliz Eyewear to Partner with Athletes of Elite Runner Management
MADISON (WI)- Bliz Eyewear, Scandinavia’s #1 eyewear brand, announced today that it will be the exclusive eyeglass provider to the professional athletes of Elite Runner Management (ERM), a Michigan based sports agency headed by Chris Mengel. The announcement was made by Andy Gerlach, director of Bliz America. “Bliz is extremely...