SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 2, 2020
deboer wetsuits partners with 2019 IRONMAN 70.3 World Champion Gustav Iden
deboer is proud Gustav Iden has chosen to swim in the Fjord 1.0 and Flōh 1.0 wetsuits, and Tsunami 1.0 speedsuit Stamford, CT, March 2, 2020. deboer wetsuits is thrilled to announce a 3-year partnership with Gustav Iden. Iden seemingly came from nowhere and put on a dominant performance to...
February 28, 2020
NorCalUltras Continues Sponsorship with GU Energy Labs for the 12th Year
Cool, CA – NorCalUltras is excited to announce its continuing sponsorship with GU Energy Labs for the 12th year. This long-time partnership has supported the Way too Cool 50K and American River 50 Mile Endurance Run, which are two of the most premier endurance events in the U.S. “We are...
February 28, 2020
Carlsbad 5000 Announces Partnership with Skechers
CARLSBAD, CA – Feb. 28, 2020 — Groundwork Endurance has announced its partnership with Skechers for the 35th annual Carlsbad 5000 presented by National University. The global footwear company will serve as official footwear partner as well as title sponsor of the Skechers Performance Elite Invitational, the event’s iconic professional...
February 27, 2020
The Pikes Peak APEX Confirms Garden of the Gods Trading Post As Start Of Stage 2
Colorado Springs, Colorado — Sports Strategies announced today that The Garden of the Gods Trading Post has signed on as a supporting sponsor and start line of day two of The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s...
February 27, 2020
Orange Mud Renews Sponsorship with The Mid South
Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has runners and riders of all types that are simply out to have an amazing day...
February 26, 2020
Tracksmith Supports 138 Amateur Runners for the U.S. Olympic Marathon Trials
ATLANTA (Feb. 26, 2020) – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston, has supported 138 qualified amateur runners in their journey to the Trials as part of...
February 26, 2020
P3R launches two-year partnership with alcohol-free Heineken® 0.0, announcing the first of its kind Earth Day Run
PITTSBURGH (February 26, 2020) – P3R and Heineken® 0.0 are teaming up to bring a completely sustainable race to Pittsburgh this year, encouraging sustainability efforts and benefiting the local community. In honor of Earth Day, runners can join the sustainable efforts with this 5K run on April 18, 2020. Participants...
February 26, 2020
Saris Announces Partnership with Top-Ranked eSports Cycling Team Ahead of 2020 World Championships
MADISON, Wis. (Feb. 26, 2020) — Saris announces a long-term strategic alliance with the Indoor Specialist eSports Cycling team, a predominantly US-based, elite-level racing team competing on Zwift. The partnership is anchored by media and activation opportunities designed to reach a global and rapidly growing community of eSports enthusiasts. The program provides...
February 26, 2020
Hartford HealthCare Named Title Sponsor of Annual Mystic Half Marathon and 10K Event
Glastonbury, CT, February 26, 2020 - The Hartford Marathon Foundation (HMF) is proud to announce Hartford HealthCare as the title sponsor of the Hartford HealthCare Mystic Half Marathon & 10K. The early Sunday morning race draws more than 2,000 participants to enjoy the beautiful coastline area of Mystic and Stonington...
February 25, 2020
Britain’s cycling team to lose top sponsor after Tokyo Games
The governing body of British cycling will lose its main sponsor after the Tokyo Olympics, potentially harming the long-term strength of the country’s top-performing sport at recent games. HSBC has decided to exercise a break clause midway through the eight-year partnership. Read more on the Associated Press.