SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 31, 2020
IRONMAN Announces Technogym As Official Global Fitness Equipment Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete...
March 31, 2020
Run Local Diversifies Virtual Opportunities and Supports Community
San Jose, Calif. (March 31, 2020) – In the wake of California's shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the...
March 27, 2020
Race Roster, ASICS, and the Runkeeper™ app team up to offer a more rewarding virtual experience
London, ON — As part of Race Roster’s ongoing effort to support thousands of running events and millions of runners, Race Roster, ASICS and the Runkeeper™ app have teamed up to offer an even more engaging and rewarding virtual event experience. By working together, they are building technology that will...
March 26, 2020
A Guide for Switching Your Event to a Virtual Race
COVID-19 is spreading, forcing event organizers around the world to take measures to protect their communities. Whether or not the virus has affected your area yet, you’re probably at least planning for what you will do if it becomes unsafe to hold your race on its scheduled date. While postponement...
March 26, 2020
World Champion Triathletes Mirinda Carfrae And Timothy O’Donnell Have Joined Forces With Santini Apparel
(Bergamo, Italy March 26, 2020) Santini Cycling Wear will outfit Ironman Champions Mirinda Carfrae and Timothy O’Donnell, whose combined career spans both ITU and Ironman world titles. The two-year partnership will showcase this dynamic duo in the new top of the line Santini X IRONMAN, custom cycling kits, and in...
March 25, 2020
Tokyo 2020 sponsors will retain rights in 2021, says Bach
A number of the IOC’s TOP sponsorship contracts are set to expire at the end of 2020, including those with General Electric, Procter & Gamble and Dow, and their status had been thrown into doubt by the decision to delay the Games amid the ongoing coronavirus pandemic. However, Thomas Bach, president...
March 25, 2020
The rabbit Team Adds Top Ultrarunner Hayden Hawks
March 25th, 2020, Santa Barbara, California - The rabbit team continues to grow in both quantity and quality after a second major signing this month. Hayden Hawks, one of the best U.S. male ultrarunners in recent years, has officially been added to the rabbitPRO roster. Along with the signing of...
March 20, 2020
BASE Designs enters year 4 of exclusive partnership with Team Challenge
Boulder, CO, 20 March, 2020. BASE Designs is proud to be entering its 4th year of partnership with Team Challenge, Crohn’s & Colitis Foundation. BASE Designs is able to offer high quality gear, at an affordable price, which enables the society to continue providing much needed funds towards research and cures...
March 19, 2020
Wattbike announce partnership with Great Britain triathlete Adam Bowden
Originally developed and endorsed by British Cycling and since elevated to a global level, Wattbikes are the world’s most sophisticated training tools. The company continues to work alongside leading sport scientists and engineers to deliver detailed and precise data to athletes, producing such ground-breaking technology as the patented Polar View. Unlike...
March 19, 2020
BASE Performance partners with Ultraman World Champion, Jordan Bryden
Boulder, CO, March 19, 2020. BASE Performance is excited to partner with Jordan Bryden for 2020. Bryden has found success with multiple podium finishes at 70.3 and Iron Distance events. Now 33 years old- he specializes in Ultra Endurance events and races professionally at the lronman. After a break from...