SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 6, 2020
Two-Time IRONMAN World Champion Patrick Lange (DEU) Crowned Champion of First Men’s IRONMAN VR Pro Challenge
TAMPA, Fla. – Following the professional women’s historic day of racing on Saturday, it was the men’s turn Sunday with two-time IRONMAN World Champion, Patrick Lange (DEU) taking the title in the inaugural IRONMAN® VR™ Pro Challenge race. Utilizing Official Virtual Training partner ROUVY’s augmented reality to race, four professional...
April 3, 2020
USA Duathlon Virtual Run-Bike-Run Presented by TOWER 26 Will Support Multisport Community Members Impacted by COVID-19
COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host a virtual duathlon from April 10-May 17 to support members of the multisport community impacted by the COVID-19 pandemic. The USA Duathlon Virtual Run-Bike-Run presented by TOWER 26 is free to enter and offers both a sprint- and standard-distance option,...
April 1, 2020
Pro teams ask UCI for financial flexibility amid coronavirus shutdown
Professional teams across the peloton are battening down the hatches to try to weather the coronavirus shutdown, and they’re asking the UCI for help. Read more on VeloNews.
April 1, 2020
Boulder’s iKOR Labs Announces Sponsorship of the World Jigsaw Puzzle Federation (WJPF)
Boulder, Colo. (April 1st, 2020) – iKOR Labs, Boulder-based producers of the highly bioavailable, recovery-enhancing CBD (cannabidiol), today announced that it will be the exclusive CBD sponsor for puzzle doers everywhere. The partnership is a natural fit for iKOR and its goal of sharing the health and recovery benefits of its CBD...
March 31, 2020
PeopleForBikes launches Ride Spot ambassador program
BOULDER, COLO. (March 31, 2020) — Are you passionate about building community, uniting riders and getting more people on bikes? PeopleForBikes is recruiting ambassadors for Ride Spot, a new digital biking platform developed to make it easier for people to discover, share and enjoy great bike rides. The ambassador program...
March 31, 2020
IRONMAN Announces ROUVY As Official Virtual Cycling Training Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced a multi-year partnership with ROUVY, an industry leader in virtual cycling. As the Official Virtual Training Partner of IRONMAN, ROUVY will offer up to 35 IRONMAN® and IRONMAN® 70.3® bike courses on its platform, providing IRONMAN athletes from around the world...
March 31, 2020
IRONMAN Announces Technogym As Official Global Fitness Equipment Partner
LONDON / TAMPA (March 31, 2020) – IRONMAN today announced Technogym as the Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete...
March 31, 2020
Run Local Diversifies Virtual Opportunities and Supports Community
San Jose, Calif. (March 31, 2020) – In the wake of California's shelter-in-place orders due to the spread of COVID-19, Run Local has taken a two-pronged approach to supporting its community. The first is providing new, virtual outlets for its community to continue to be engaged from home and the...
March 27, 2020
Race Roster, ASICS, and the Runkeeper™ app team up to offer a more rewarding virtual experience
London, ON — As part of Race Roster’s ongoing effort to support thousands of running events and millions of runners, Race Roster, ASICS and the Runkeeper™ app have teamed up to offer an even more engaging and rewarding virtual event experience. By working together, they are building technology that will...
March 26, 2020
A Guide for Switching Your Event to a Virtual Race
COVID-19 is spreading, forcing event organizers around the world to take measures to protect their communities. Whether or not the virus has affected your area yet, you’re probably at least planning for what you will do if it becomes unsafe to hold your race on its scheduled date. While postponement...