SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 20, 2020
Co2uT Announces RockyMounts as a Sponsor
FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. RockyMounts was born...
August 19, 2020
Soul Focus Sports and Hustle Clean Announce Strategic Partnership
San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...
August 19, 2020
St. Jude Children’s Research Hospital and Gannett Ventures Launch Collaboration for Warner Bros. Virtual Run Series
Memphis, TN and McLean, VA – August 19, 2020 – St. Jude Children's Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, and Gannett Ventures, majority owner of Rugged Races, today announced an expansive new partnership as the official charity...
August 19, 2020
CNO Financial Group Announces Continued Support of Beyond Monumental
CARMEL, Ind., Aug. 18, 2020– CNO Financial Group, Inc. (NYSE: CNO) announced the extension of its title sponsorship of the CNO Financial Indianapolis Monumental Marathon for another two years. CNO Financial will maintain the title sponsorship through 2022. CNO has partnered with Beyond Monumental as title sponsors of the marathon...
August 13, 2020
CamelBak® Introduces The Redesigned Forge
PETALUMA, Calif. (August 13, 2020)– CamelBak®, the global leader in award-winning personal hydration products, is excited to announce the launch of the new Forge®Flow, the redesigned travel mug for convenient one-handed use, for spring 2021. “Forge consistently tops user reviews and product tests and we’re constantly asked by consumers when we...
August 12, 2020
USA Triathlon Celebrates Multisport Community Through “Power Within” Campaign
COLORADO SPRINGS, Colo.—USA Triathlon today unveiled its Power Within campaign, a comprehensive marketing initiative designed to reposition the sport of triathlon by addressing its challenges head-on, galvanizing the multisport community and inspiring new audiences to engage. The campaign serves to empower triathletes of every level to be advocates for the...
August 11, 2020
How the Pandemic Running Boom Affects Pro Athletes
Runners who are sponsored by smaller companies might be in a better position than those who are signed by major brands. For professional runners, the cancellation of big-ticket races signifies a loss in prospective appearance fees and prize money. Some athletes might also be contractually obligated to run a pre-set...
August 11, 2020
Aprch Welcomes Sage Cattabriga-Alosa to Brand Ambassador Family
Portland, Ore. (August 11, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, welcomes Sage Cattabriga-Alosa to its brand ambassador family. “Sage’s thoughtful approach to being a father and athlete is inspirational,” said Brett Wiley, Chief Marketing Officer at Aprch. “You can definitely feel his...
August 10, 2020
Swiss Sportswear Brand ‘On’ Announces First Professional Run Club
Zurich, Switzerland – Monday, August 10th: On, the fastest growing running brand in the U.S., has announced the debut of its first professional run crew, the On Athletics Club (OAC). Coached by Dathan Ritzenhein, the inaugural roster includes Joe Klecker, Alicia Monson, Leah Falland (O’Connor), Emily Oren, Alicja Konieczek, Carlos Villarreal,...
July 30, 2020
2020 GAP Relay Presented by UPMC Health Plan Goes Greener, Offsetting Twice as Much Carbon as 2019
PITTSBURGH – P3R has partnered with the Pennsylvania Environmental Council (PEC) to offset the carbon footprint at this year’s GAP Relay presented by UPMC Health Plan. Working together, they were able to offset more than twice as much carbon as last year’s event, making the GAP Relay one of the...