SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 30, 2020
New Partnerships and New Medals As COVID-19 Impacts Race Schedules
The coronavirus pandemic has upended the running world in the same way its changed travel, trade shows, and nearly every other aspect of daily life. Races around the world have been postponed until later in the year, including the Oklahoma City Memorial Marathon normally run in April in conjunction with...
April 29, 2020
ATRA Announces Partnership with GU Energy Labs
Colorado Springs, CO ----- The American Trail Running Association (ATRA) will feature GU Energy Labs as a member of its Event Standards Program. ATRA’s Event Standards Program debuted in 2012 and now includes vendors and suppliers as partners to further assist trail race directors in meeting ATRA’s 15 criteria necessary for...
April 29, 2020
CHALLENGENORTHAMERICA, USA Triathlon and The Professional Triathletes Organisation To Partner at Iconic CHALLENGEDAYTONA Race in December
Daytona Beach and Colorado Springs, USA and London, England – It was announced today that USA Triathlon and the Professional Triathletes Organisation have joined forces with CHALLENGENORTHAMERICA to be part of its iconic CHALLENGEDAYTONA race at Daytona International Speedway on December 4th, 5th and 6th. The three-day triathlon festival will...
April 28, 2020
VirtualSportsRacing.com Announces $1 Sign-Up for Event Organizers Hosting Virtual Endurance Events
Dallas, Texas – April 28, 2020 – VirtualSportsRacing.com, an innovative digital platform for virtual sports races, events and challenges, today announced $1 per registration pricing for all race directors, event organizers, brands and charities looking to host virtual endurance, multisport and gym events for their participants for events starting any time...
April 22, 2020
Help Get Sponsors to Provide Free Software to All
Raleigh, NC – Help Get Sponsors, Inc, the award winning sponsorship software company behind HelpGetSponsors.com, is opening up it’s complete suite of software tools available at no charge to users, effective immediately. Free access to the HelpGetSponsors.com Mid-Level Package will be extended to all current and future customers. Usage of...
April 21, 2020
USA Triathlon Foundation Partners with The Vice Wine, Makers of “The Tri Blend”
COLORADO SPRINGS, Colo.— The USA Triathlon Foundation today announced a partnership with The Vice Wine, a luxury winery based in Napa Valley, California, and operating out of California and New York, through 2022. Proceeds from The Vice Wine’s triathlon-inspired luxury limited edition batch The Tri Blend will benefit the USA...
April 17, 2020
Former MLB Star Eric Byrnes and Let Them Play Foundation Release “Let Them Play — A Triathlon Across America”
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the Let Them Play Foundation, founded by former MLB outfielder and avid triathlete Eric Byrnes and his wife Tarah Byrnes, to support the release of the documentary film “Let Them Play — A Triathlon Across America.” Presented by Taikuli...
April 16, 2020
PTO Members Unite To Launch PTO Hub A Home For Inspiration, Motivation and Entertainment
LONDON, ENGLAND: The Professional Triathletes Organisation and its professionals today announced the launch of the PTO Hub, a central location for content generated by PTO members to support, encourage and inspire in these uncertain times. The PTO Hub showcases the world’s top professional triathletes reaching out through a combination of...
April 14, 2020
Tony Kanaan Names INFINIT Nutrition as Primary Nutrition Sponsor
Cincinnati, Ohio, April 14, 2020: Tony Kanaan, INDYCAR Series driver and triathlete has announced a partnership with INFINIT Nutrition, the Original Custom Nutrition Company. Kanaan will be fueled by INFINIT while driving the No. 14 car in five events this year with AJ Foyt Racing, which he has announced will...
April 13, 2020
USA Triathlon, Challenged Athletes Foundation Name Five Members of Inaugural Junior Paratriathlon Development Program
COLORADO SPRINGS, Colo.— USA Triathlon and the Challenged Athletes Foundation (CAF) today announced the five members of their inaugural Junior Paratriathlon Development Program, a first-of-its-kind collaboration designed to support aspiring young paratriathletes ages 12-17 with grant funding, coaching guidance, apparel and other development resources. The five athletes selected for the...