SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 2, 2020
Live Feisty Media launches the Big Fit Girl Uncensored Podcast in partnership with Louise Green
Victoria, B.C. - Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released today, will expand upon the movement that was initiated by Green’s 2017 book, “Big Fit Girl: Embrace the Body...
July 1, 2020
University of Denver Becomes First NCAA Division I Program in Colorado to Add Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo.— USA Triathlon, along with Karlton Creech, University of Denver Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, today announced that the University of Denver will add women’s triathlon to its varsity sport offerings. The school is the 37th in the nation, the second in Colorado and...
July 1, 2020
2016 U.S. Olympian Jared Ward and 2020 U.S. Olympic Marathon Qualifier Jake Riley to face-off in Virtual 5k Challenge presented by KT Tape
American Fork, Utah. – KT Tape, the leader in drug-free pain relief products, in conjunction with T.E.A.M Boulder, announced today that they will be sponsoring a virtual 5k challenge between 2016 Olympian Jared Ward (Saucony/Provo, Utah) and 2020 Olympic Marathon Qualifier Jake Riley (On/Boulder, Colo.). Ward and Riley will square...
June 30, 2020
Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...
June 30, 2020
Co2uT Announces Knight Composites as Official Wheel Sponsor
FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...
June 30, 2020
FRESHJUNKIE Racing launches Gulf Coast Challenge
As the COVID-19 pandemic caused numerous events to be cancelled or postponed, active people have looked for an outlet for their efforts. The Gulf Coast Challenge hopes to fill that need for thousands of participants who might normally be participating in races every weekend. In addition, the pandemic has encouraged...
June 30, 2020
ASICS signs on as official shoe and apparel sponsor of the virtual cross-country run Medford2Medford
Boston (June 30, 2020) — DMSE Sports today announced ASICS will be the official shoe and apparel sponsor for Medford2Medford, DMSE Sports’ virtual run across America event. Registration for Medford2Medford is open now at medford2medford.com and will remain open through the ceremonial end of the event, August 29. “Partnering with...
June 26, 2020
PodiumRunner and Women’s Running Launch New Trail Running Content Experience
Boulder, Colorado, USA — June 26, 2020 — PodiumRunner and Women’s Running announce a new Trail Running Collection of online features, how-to, and in-depth gear reviews on their new websites. The content, available across both Women’s Running and PodiumRunner, collects the latest trail running content into one easy-to-access digital experience...
June 25, 2020
iFit Trainer Ashley Paulson Wins First Place Female in Squaw Peak 50-Mile Trail Run
(LOGAN, Utah) — iFit Trainer Ashley Paulson was the first place female finisher in the Squaw Peak 50-Mile Trail Run, completing the race in 9:22:01. The loop course was held in Utah’s Wasatch Mountains on June 2, 2020 and is known for over 14,000 feet of challenging elevation gain and...
June 24, 2020
TORRE Consulting Adds Two-Time World Champion and 2020 Paralympic Hopeful Clara Brown to Client Roster
Colorado Springs, Colo. - TORRE Consulting, the sports marketing agency specializing in Olympic activation, announced today that they will be representing highly decorated Para-cyclist Clara Brown (Falmouth, Maine). In the past 12 months, Brown has accumulated six UCI Para-cycling World Championships medals in the Track and Road disciplines. Competing at...