SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 24, 2021
Mammut Announces New Athletes As Additions To Safety Collective
(Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand for snowsports professionals....
February 24, 2021
Team Novo Nordisk Announces Partnership with Maurten
Atlanta, GA., Feb, 2021 – Team Novo Nordisk, the world’s first all diabetes professional cycling team today announced an exciting new partnership with world class sports nutrition experts Maurten. “We are very pleased and proud to be working with a sports nutrition partner like Maurten,” began TNN Chief Medical Officer...
February 23, 2021
10 Million-Member Community Spartan Joins Run Show USA Expo in Boston, Jan. 29-30, 2022
BOSTON (Feb. 23, 2021) – The Run Show USA, the inaugural consumer running exposition scheduled Jan. 29-30, 2022, at Boston’s Hynes Convention Center, today announced that Spartan, the world’s leading endurance sports and wellness brand, will become an official event sponsor. The two-day expo will feature indoor Spartan activations and...
February 23, 2021
UNDRBUDR and Colnago Gran Fondo National Series Announce Partnership
(Montclair, NJ, January 23, 2021) – UNDRBUDR, a developer of high performance, nature-inspired skincare, today announced an exclusive sponsoring partnership with the Colnago Gran Fondo National Series to continue throughout 2021. With more than 4,000 participants estimated, the Series is comprised of cycling challenges for riders of all levels, with eight...
February 22, 2021
Injinji Partners with Ultrarunning Champion Jeff Browning
SAN DIEGO, Calif. (February 22, 2021)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces that Jeff Browning has joined its athlete roster. Browning’s storied ultrarunning record includes 33 career wins at prolific trail events including the Hardrock 100, the Big Horn 100 and the Cascade...
February 18, 2021
Master Spas Welcomes ‘Iron Cowboy’ James Lawrence to Ambassador Team
FORT WAYNE, Ind. — Date here — Master Spas, the world's largest swim spa manufacturer, is excited to announce a partnership with “Iron Cowboy” James Lawrence. "We are very excited to have James Lawrence join Team Master Spas," says Kevin Richards, Vice President of Sales and Marketing. "At Master Spas, we...
February 17, 2021
CamelBak® Partners with Melanin Base Camp® and Diversify Outdoors®
PETALUMA, Calif. (February 17, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with two organizations of record in the diversity, equity and inclusion (DEI) space, Melanin Base Camp® and Diversify Outdoors®, in order to continue supporting conversation, education and action around these critical social...
February 17, 2021
Onewheel Announces First “Flow State” Brand Ambassadors
SANTA CRUZ, CA., Feb. 17, 2021 – Future Motion, maker of the popular Onewheel electric boards, today launched the Flow State ambassador program and content series. While other brands in the space focus on transportation, Onewheel has doubled-down on cultivating a leading lifestyle brand by partnering with luminaries of sport,...
February 17, 2021
USA Cycling’s Olympic Development Academy to Begin in May 2021
COLORADO SPRINGS, Colo. – In keeping with our commitment to champion the participation and performance of the next generation of athletes, USA Cycling has finalized the timeline for the first year of the Olympic Development Academy. This timeline was restructured following our announcement that the ODA would be run as...

February 16, 2021
LIV Racing Women’s Worldteam Announces New Satellite Rider For 2021
OOSTERHOUT (The Netherlands)– Feb. 16, 2021 – The Liv Racing Women’s WorldTeam today announced the addition of American Ayesha McGowan as a satellite rider for 2021. McGowan will train with the WorldTeam with the goal of racing after August 1. “We first met Ayesha at our 2019 training camp and...