SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 2, 2021
UltraSignup announced as Presenting Sponsor for US Trail Running Conference and webinar series
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference, has announced that UltraSignup will be the Presenting Sponsor for the Race Director segment of the Conference as well as the newly launched webinar series. UltraSignup is the largest trail running registration platform in North America...
March 2, 2021
USA Triathlon Announces 2021 Toyota U.S. Paratriathlon National Team Roster
COLORADO SPRINGS, Colo. — USA Triathlon today announced the 16 members of the 2021 Toyota U.S. Paratriathlon National Team, the group of athletes who will represent the U.S. at the highest levels of elite paratriathlon competition during the 2021 season. The talented group, which includes four Paralympic triathlon medalists and...
March 2, 2021
Headsweats Takes to the Court with US Open Pickleball Championships Partnership
BOULDER, Colo. (March 2, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the US Open Pickleball Championships as the official headwear sponsor of the largest Pickleball event in the world. Founded in 2016, the internationally acclaimed seven-day competition draws spectators and competitors of all abilities...
March 2, 2021
Cat Bradley joins Spring Energy Elite Team
Cat Bradley, an ultra runner, Olympic trials qualifier, and 2017 Western States champion, joins Spring Energy Elite Team. Cat has a long list of achievements, including top spots at the most competitive races. A combination of Spring Energy, real food performance nutrition products, with Cat’s enthusiasm, hard work, and talent...
March 2, 2021
rabbit Announces Partnership with Anna Frost
March 2nd, 2021 - Santa Barbara, California - Anna Frost, who is perhaps best known for her world-class running performances across trails and up mountains around the world, has partnered with rabbit, a cutting-edge running apparel brand from California, to become the latest edition to their professional team. Her record-breaking...
March 1, 2021
NOBULL, CrossFit Ink Three-Year Games Title Sponsor, Apparel, Footwear Deal
After months-long speculation as to who would be the new title sponsor of the CrossFit Games, CrossFit announced a three-year minimum deal with NOBULL to be not only title sponsor of the Games but Official Footwear and Apparel Sponsor of CrossFit. Morning Chalk Up
March 1, 2021
KINeSYS is back as an Official Sponsor of the Women’s Adventure Film Tour USA
1st March 2021, Vancouver, Canada - KINeSYS Performance Sunscreen have announced they will be once again sponsoring the Women’s Adventure Film Tour USA. Now in its third year, the tour features a selection of unique films that are carefully chosen to show incredible women achieving their personally adventurous goals. KINeSYS...

February 25, 2021
Pro Cyclist Travis McCabe Rejoins Felt Bicycles With A Gravel Focus
Rancho Santa Margarita, California (February 25, 2021)— Felt Bicycles is excited to announce the return of professional cyclist Travis McCabe to its stable of athletes, where he’ll focus on gravel races and other endurance events. McCabe was a rider on the then-named Holowesko Citadel pro cycling during the 2016 racing...
February 25, 2021
P3R Partners with Fifth Season as the Official Greens of the DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (February 25, 2021) – P3R has partnered with Fifth Season, making Fifth Season the Official Greens of the DICK’S Sporting Goods Pittsburgh Marathon. This partnership brings together two Pittsburgh-based organizations in alignment on health and wellness. Fifth Season is positively disrupting the food industry with its advanced technology...
February 24, 2021
Crews Subaru Continues as Title Sponsor of 2021 She Tris Sprint Triathlon Events
Charleston, SC - Crews Subaru confirmed this month they will return as the title sponsor of all three 2021 She Tris Sprint Triathlon events to take place this year. The series will kick off on May 23rd in a new venue (Hobcaw Yacht Club, Mt. Pleasant) with a sprint triathlon...