SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 28, 2020
Challenge Family introduces sustainability program: global partnership Soles4Souls to reduce waste
Knowing that CHALLENGE FAMILY has a big impact on the triathlon community, it introduces a sustainability program. One of the first of multiple goals of this program is not only to create awareness on the challenges that our planet is facing, but more specifically to waste reduction. "Unless action is taken, global...
August 28, 2020
Desert Gravel Announces Panaracer as Official Tire Sponsor for 2020 and 2021
FRUITA, COLO. (August 28, 2020) — Desert Gravel is proud to announce Panaracer as the official tire sponsor for the 2020/2021 Desert Gravel Races. The inaugural Co2uT gravel event (slated for October 10, 2020) starts and ends in Fruita, Colo., and travels around and across the Colorado-Utah borderlands. Panaracer’s “GravelKing”...
August 28, 2020
KT Tape® To Serve As New Sponsor For Drake Blue Oval Showcase Presented by Mediacom
DES MOINES, IA. – KT Tape and Drake Sports Properties announced today a new relationship for the upcoming Drake Blue Oval Showcase, presented by Mediacom. KT Tape will be the presenting sponsor of the men’s and women’s hurdles and will provide athletes competing in the Drake Blue Oval Showcase with...
August 27, 2020
UCLA Sues Under Armour For Ending $280 Million Sponsorship Deal
UCLA filed a lawsuit against Under Armour for ending the University’s $280 million sponsorship deal. The school is seeking more than $200 million in compensation, claiming that Under Armour is opportunistically using the global pandemic to try to walk away from a binding agreement it made in 2016 but no...
August 27, 2020
YMCA of Greater Pittsburgh Opens Registration for the 30th Annual YMCA Turkey Trot Virtually
PITTSBURGH, PA (August 27, 2020) – P3R and the YMCA of Greater Pittsburgh announced their partnership for this year’s YMCA Turkey Trot presented by UPMC Health Plan. The two organizations are bringing their expertise together to deliver the best Turkey Trot for not only families in Pittsburgh, but also across...
August 26, 2020
Tour the Trace Announces Primal Wear Partnership
August 26, 2020 Natchez – RSAA, or better known as Rockstar All Access announces today it has secured a 2-year deal with industry leading cycling apparel company Primal Wear as the exclusive apparel partner for a series of upcoming cycling events. Primal has enhanced the partnership by further securing the...
August 25, 2020
Aqua Sphere Welcomes Three-Time World Champion Triathlete Mirinda Carfrae to the Team
VISTA, Calif. August 25, 2020 — Aqua Sphere, the premier swimming and triathlon equipment brand, today announced World Champion triathlete Mirinda “Rinny” Carfrae is joining the team as a global brand ambassador. As part of the Aqua Sphere team of athletes, Carfrae will train and compete utilizing the industry-leading Aqua...
August 20, 2020
Co2uT Announces RockyMounts as a Sponsor
FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. RockyMounts was born...
August 19, 2020
Soul Focus Sports and Hustle Clean Announce Strategic Partnership
San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...
August 19, 2020
St. Jude Children’s Research Hospital and Gannett Ventures Launch Collaboration for Warner Bros. Virtual Run Series
Memphis, TN and McLean, VA – August 19, 2020 – St. Jude Children's Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, and Gannett Ventures, majority owner of Rugged Races, today announced an expansive new partnership as the official charity...