SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 30, 2020
COROS named Official Sports Watch of the XTERRA U.S. Trail Run Series
Honolulu, HI (July 30, 2020) – XTERRA today announced a partnership with COROS Wearables Inc. that positions the performance sports technology company as the official sports watch of the XTERRA U.S. Trail Run Series. The alliance puts COROS, makers of premium endurance sports wearables, in a prime position to connect...
July 30, 2020
Gannet Ventures Launched Inaugural American Runs Virtual 5K
McLean, VA - (July 30, 2020) – Gannett Ventures, part of Gannett Co., Inc. (NYSE: GCI), announced the launch of the America Runs Virtual 5K presented by USA TODAY. The event is now open for registration to runners in all 50 states and will be promoted nationally by Gannett’s portfolio...
July 29, 2020
P3R Launches Podcast Highlighting the Running Industry and Runners’ Stories
PITTSBURGH, PA – P3R launches the first season of Behind The Start Line, a podcast series peeling back the curtain on everything that happens before runners prepare to take off on race day. Listeners will hear from co-hosts Troy Schooley, CEO of P3R, and Eric Burnett, P3R Event Emcee, as...
July 29, 2020
iFit Connected Fitness Now Streaming Jordan Walking Tour Series
LOGAN, Utah — iFit, the leading interactive, connected fitness platform, is now streaming its Jordan Walking Series, a seven-part tour. Like all of iFit’s award-winning workouts, the incline, decline and speed automatically adjust on iFit-enabled treadmills — such as NordicTrack and ProForm — to match the terrain of the actual...
July 25, 2020
MOXiLIFE Nutrition™ and Gritty2gether Connecting Female Athletes
Scottsdale, Arizona - (July 25, 2020) – MOXiLIFE Nutrition™ announces a sponsorship with the fast growing female athlete community platform; Gritty2gether, the latest ‘brainchild’ of Angela Naeth: Pro Triathlete and founder of the all-women’s team Iracelikeagirl. Gritty2gether is connecting women with endurance sport interests like triathlon, cycling, and running to connect,...
July 23, 2020
Barry Bonds, Gates Corporation, FirstBank, VF Corporation, Zwift join Colorado Classic’s effort to financially support women cyclists, even when racing is cancelled
Denver, CO (July 23, 2020)— Legendary baseball star Barry Bonds, Gates Corporation, FirstBank, VF Corporation, and Zwift are the latest to clip in or step up to support the Colorado Classic in their effort to support female professional cyclists during a time when most racing opportunities have been cancelled or postponed....
July 23, 2020
Tracksmith Launches Fellowship to Support New Voices in Running
BOSTON (July 23, 2020) – Tracksmith, an independent running brand, today announces the launch of the Tracksmith Fellowship, a grant program to support emerging voices in the sport. Creatives across all disciplines are invited to apply for the fellowship, which will provide funding and mentorship for projects grounded in the runner’s...
July 22, 2020
Runners face potential contract reductions for failing to race in 2020
While many runners are taking this season to explore some new running distances, only a few are completing three or more in a day. Educated members of the running community speculated that this unorthodox compilation of events and times is to fulfill athlete contracts, which can stipulate that runners must...
July 22, 2020
U.S. Ski & Snowboard selects Addaday as Official Handheld Recovery Equipment Partner
SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. The new multi-year partnership brings...
July 22, 2020
Mizuno to sponsor the Honolulu Marathon
Mizuno has been confirmed as a supporting sponsor of the Honolulu Marathon. At this year’s event, scheduled for December 13, 2020, the Japanese run apparel specialist will provide all finisher, commemorative and volunteer shirts and sell official merchandise at the Honolulu Marathon Expo. The Honolulu Marathon was first held in...
