SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
November 9, 2020
Somewear Labs’ Athlete Christin Douglas Records Fastest Known Time for Grand Canyon R2R2R-alt.
Grand Canyon, AZ — Somewear Labs’ ambassador athlete, Christin Douglas, joined colleagues Lexi Miller and Suzanne “Sunny” Stroeer to become the first females to finish the Grand Canyon Rim to Rim to Rim-alt route (R2R2R-alt). The unsupported trio completed 42miles, 15,000’ of elevation gain and two human-powered crossings of the...
November 9, 2020
New survey reveals 25 per cent of female professional riders earn zero salary
Wage disparity is growing between the highest and lowest paid riders, according to The Cyclists' Alliance annual survey. Read more on Cycling News.
November 5, 2020
Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid
United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the joy of climbing. This long-term cooperation will focus on the implementation of humanitarian projects in...
November 5, 2020
Elk Grove Village Named Exclusive Entrepreneur Community of USA Triathlon Through Unique Partnership
COLORADO SPRINGS, Colo.— USA Triathlon today announced a first-of-its-kind partnership with Elk Grove Village, as the Illinois municipality was named the Exclusive Entrepreneur Community and Exclusive Making Dreams Come True Partner of USA Triathlon through September 2021. The sponsorship program is the first of its kind between a municipality and...
October 23, 2020
bluerub partners with Professional Triathlete Angela Naeth
Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced a new partnership with world-class triathlete Angela Naeth, and the organization she founded, IRACELIKEAGIRL. This partnership supports and encourages women of all ages and abilities to enter and compete in triathlons. “We are delighted and humbled to...
October 23, 2020
Professional Triathletes Organisation announces Lucy Hall, Chris Leiferman, Simone Mitchell and James Cunnama as Final Wildcard Selections for PTO 2020 Championship
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that Lucy Hall, Chris Leiferman, Simone Mitchell and James Cunnama have been selected as the final wildcards for the PTO 2020 Championship at CHALLENGEDAYTONA®. In the final round of wildcard selections, the PTO’s focus was on Categories 2 and 3 of the...
October 21, 2020
Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days
Durango, CO (October 21, 2020) - Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles),...
October 21, 2020
Elite Cycling Welcomes Applicants for Worldwide Ambassador Program
FONTANIVA, ITALY — Elite Cycling is now taking applications for its official 2020/2021 Worldwide Ambassador Program. This initiative is aimed at all cycling enthusiasts and professionals who would be interested in promoting the Elite brand philosophy on their social media platforms and within their community. Anyone who shares a passion...
October 20, 2020
F2C Nutrition Welcomes Canadian Olympic Hopeful and 2019 Canadian Junior Triathlete of the Year Brock Hoel to Team F2C
Vancouver, B.C. October 20, 2020 – F2C Nutrition Inc. is happy to announce a partnership with Canadian Olympic hopeful and 2019 Canadian Junior Triathlete of the Year, Brock Hoel. F2C Nutrition, known for premium sports nutrition products and is internationally recognized for quality and innovation, has extended a nutritional partnership...
October 20, 2020
Hyperice Announced as Presenting Sponsor of Virtual Mind Body Tri
October 20, 2020 – Organizers of the Mind Body Tri presented by Hyperice, a first-of-its-kind, live virtual event designed to exercise the body and calm the mind, today announced that Hyperice, the leaders in recovery and movement enhancement technology, has signed on as the event’s presenting sponsor. With a wide range...