SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 4, 2021
FITAID Renews Partnership with Leading Endurance Brand Spartan in US and Canada for Multi-Year Term
BOSTON, Mass. – FITAID, the recovery beverage of LIFEAID Beverage Co. has renewed its partnership with Spartan®, the world’s leading endurance sports and wellness brand, maintaining its designation as the “official Recovery Beverage” of Spartan North America, as part of a multi-year deal. “Spartan athletes have long-come to know and...
February 4, 2021
NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle
Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle. Black Girls RUN! was founded in 2009 in...
February 3, 2021
P3R Partners with Magee-Womens Research Institute & Foundation to Empower and Support Women on Their Health and Wellness Journeys
PITTSBURGH, PA (February 3, 2021) – Today, on National Girls & Women in Sports Day, P3R is proud to announce a new partnership with Magee-Womens Research Institute & Foundation (MWRIF). P3R, the engine behind the DICK’S Sporting Goods Pittsburgh Marathon and the creators of the Ready.Set.MOVE. subscription box, and MWRIF are...

February 3, 2021
PEARL iZUMi Unveils The Crew
LOUISVILLE, Colo. (Feb. 3, 2021) — PEARL iZUMi, the world leader in cycling apparel and footwear, is pleased to introduce The Crew, a unique team of brand representatives. The Crew includes over 65 diverse individuals including professional road, gravel and mountain bikers, triathletes, bike packers, community cycling leaders and activists, coaches, content...
February 3, 2021
BASE Performance signs on as exclusive hydration and bar sponsor for 3 Adventure Fit events
Boulder, CO – BASE Performance will provide premium nutritional support for thousands of athletes in 2021. First up is the Old Man Winter Rally from Feb 6th – Feb 14th, an “Epic Winter Adventure” for runners and riders in Colorado’s Front Range. These athletes will rehydrate BASE Hydro and fuel...
February 3, 2021
Zone3 USA Partners with One With The Ocean
BOULDER, Colorado, February 3rd, 2021– Zone3 USA has partnered with One with the Ocean, the largest global open water swim community serving over 3500 swimmers around the world which focuses on open water swim education and keeping our oceans clean. “We are proud to partner with One with the Ocean,”...
February 2, 2021
Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021
Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...
February 1, 2021
USA Triathlon Partners with Compeed as Exclusive Blister Care Partner Through 2023
COLORADO SPRINGS, Colo. — USA Triathlon today announced a partnership with Compeed, an expert brand of hydrocolloid gel cushions for the treatment and prevention of blisters, as the organization’s Exclusive Blister Care Partner through 2023. Compeed Advanced Blister Care cushions use hydrocolloid technology, an active gel with moisture absorbing particles,...
February 1, 2021
Panaracer launches US ambassador program as a celebration of community
HAYWARD, CA (February 1, 2021) — Tire manufacturer Panaracer USA is pleased to announce the launch of its first ambassador program, currently open for applications. Marketing efforts aside, the brand’s first foray in ambassadorship is really a celebration of community. “Thanks to the digital age in which we live, the...
January 29, 2021
RaceHawk Named Official Race Registration Platform of the Speedo SALT Series
St. Augustine Beach, Florida – RaceHawk, powered by EventConnect, becomes the official race registration platform of the Speedo SALT Series. For well over a decade, RaceHawk built a reputation as the “go to” registration platform for endurance sports in the State of Florida. Recently under new ownership, the RaceHawk platform...