SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 25, 2024
AAA – Auto Club Group becomes an Official Partner of Tough Mudder US
BOSTON, MASS. /ENDURANCE SPORTSWIRE/ – Tough Mudder, the global extreme fitness brand, announces that AAA - The Auto Club Group (ACG) will become an official partner of Tough Mudder. This collaboration marks a significant milestone for both organizations, aiming to enhance the participant experience at select Tough Mudder events across the...
June 21, 2024
supertri and Varlo Sports Unite to Disrupt and Ignite the Growth of Triathlon
Cherry Hill, New Jersey (June, 2024)/ENDURANCE SPORTSWIRE/ – Varlo Sports, a leader in sports apparel innovation is pleased to announce its multi-year strategic partnership as supertri’s Official Global Apparel Provider. Supertri is the new name and vision for Super League Triathlon, delivering fast, technical and tactical racing featuring the world’s best...
June 20, 2024
RBC GranFondo Whistler announces YWCA’s Gear Up program as new official charity partner
[Vancouver, BC] /ENDURANCE SPORTSWIRE/ - RBC GranFondo Whistler today announced a new partnership with the YWCA and their Gear Up program. This partnership will augment the event’s stated efforts to see greater female participation within the sport of cycling and provide opportunities for more youth aged 15 - 30 to gain...
June 19, 2024
CNO Financial Group Renews Title Sponsorship of the Indianapolis Monumental Marathon Through 2026
Carmel, Ind./ENDURANCE SPORTSWIRE/ – CNO Financial Group, Inc. (NYSE: CNO) announced an extension of its title sponsorship of the CNO Financial Indianapolis Monumental Marathon through 2026. The race has grown to one of the top 15 largest marathons in the country and attracts Olympians, Boston Marathon qualifiers and running enthusiasts...
June 18, 2024
Professional Dancer Emma Slater Partners With Active Recovery Footwear Leader OOFOS
June 18, 2024 /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, today announces a new partnership with renowned dancer, choreographer and style icon, Emma Slater. Known for her exciting career on stage and screen, including the film adaptation of Mamma Mia! and many years on the hit show,...
June 13, 2024
supertri Continues Lead Role In Middle East Triathlon Growth with Launch Of Crown Racing
/ENDURANCE SPORTSWIRE/ – Crown Racing is the third team confirmed to compete in supertri’s 2024 League season, with Bahrain Victorious 13 extending its commitment by becoming its inaugural principal partner having been a sponsor for the last three years. The team will further deepen supertri’s connection in the Middle East,...
June 12, 2024
IU Health signs on as Official Medical Provider through 2026 for the CNO Financial Indianapolis Monumental Marathon
INDIANAPOLIS, IN /ENDURANCE SPORTSWIRE/ – Beyond Monumental today announced a multi-year partnership with Indiana University Health as they return as the Official Medical Partner of the CNO Financial Indianapolis Monumental Marathon for the third consecutive year. The annual race weekend features marathon, half marathon, and 5K distances and will take...
June 12, 2024
H2O Audio Partners with Inspiring Paralympic Medalist Jamal Hill
SAN DIEGO, June 12, 2024 /ENDURANCE SPORTSWIRE/ - H2O Audio, the leader in waterproof audio technology, proudly announces a strategic partnership with Jamal Hill, the inspirational Team USA Paralympic swimmer and Tokyo 2020 medalist. The collaboration combines H2O Audio's innovative technology with Hill's moving story and dedication to swim education...
June 11, 2024
How Olympic Contenders Can ‘Lose Money’ in Elite Running
In July 2022, Eric Holt finished fourth at the U.S. outdoor championships in the men’s 1,500 meters, just a fingernail short of the podium. In the two years since, he’s only gotten better. On Sunday in New York, he ran a lifetime best of 3:34.05, nearly beating ’22 world champion...
June 11, 2024
Marathon Tours & Travel Named Official Travel Agency & Tour Operator of Abbott World Marathon Majors
Global marathon travel brand to offer Six Star Hopefuls dedicated race weekend packages 4,000 runners to earn Six Star Medal in 2024 10,000 runners just one star away from completing their journey /ENDURANCE SPORTSWIRE/ – ABBOTT WORLD MARATHON MAJORS (AbbottWMM) is delighted to announce Marathon Tours & Travel (MTT) as...