SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
December 21, 2020
ROAD iD and Team Novo Nordisk Team Up to Promote Active Lifestyles
ROAD iD, leading manufacturer of wearable ID products and Team Novo Nordisk, the world’s first all-diabetes professional cycling team, announce a partnership that will bring the two organizations together around a shared goal to promote active, healthy lifestyles. All of Team Novo Nordisk’s athletes compete with type 1 diabetes and...
December 21, 2020
Momentous Welcomes World Champion and Leading Female Runners Emma Coburn, Emma Bates and Molly Seidel to the Team
(JACKSON HOLE, WY—DECEMBER 21, 2020)- Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has partnered with Steeplechase World Champion and Olympic Medalist, Emma Coburn, 12-time All American Marathoner Emma Bates, and 2020 Olympic Marathon Qualifier Molly Seidel. These 3 leading female runners...
December 18, 2020
USA Triathlon Foundation Names 2021 Ambassador Team Powered by Newton Running
COLORADO SPRINGS, Colo.— The roster for the 2021 USA Triathlon Foundation Ambassador Team Powered by Newton Running was announced today, featuring 46 age group ambassadors and three U.S. elite athlete captains. Team members will raise awareness for the mission of the USA Triathlon Foundation and encourage triathlon participation in their...
December 18, 2020
P3R and Pittsburgh Brewing Co. Announce New Partnership, Establishing I.C. Light as the Official Beer of the DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH (December 18, 2020) – P3R and Pittsburgh Brewing Co. announced their new two-year partnership as part of both companies’ efforts to create amazing experiences for Pittsburgh’s runners. I.C Light will be the official beer for the DICK’S Sporting Goods Pittsburgh Marathon weekend of events, and will pop-up to help...
December 16, 2020
Zwift sponsors L39ION team to help drive diversity
To celebrate multi-year sponsorship, Zwift and L39ION will be hosting two social rides on December 22. Like L39ION, Zwift isn’t afraid to challenge the norm, promoting women’s cycling and offering complete gender parity for all. CyclingNews
December 10, 2020
USA Triathlon Renews Longstanding Partnership with TrainingPeaks Through 2023
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has renewed with TrainingPeaks, one of the organization’s longest-standing corporate partners, through 2023. Through the agreement, TrainingPeaks will elevate its commitment to coaches with a strong focus on coaching education and exclusive resources, while continuing to provide USA Triathlon annual members with...
December 10, 2020
Advocate and Elite Runner Jordan Marie Daniel Partners with rabbit
Santa Barbara, California - Jill Deering and Monica DeVreese were two dreamers with a simple vision when they co-founded rabbit less than five years ago: they wanted to create running apparel that is functional but fashionable, comfortable yet practical, all while building an amazing community of runners surrounding it all....
December 9, 2020
Giro Announces Renewed Partnership with U.S. Ski & Snowboard
(December 9, 2020 - Park City, UT)-- Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced a new four-year commitment to support athletes of the U.S. Ski & Snowboard as an official competition supplier of race helmets and goggles. In addition, Giro announced that Land Rover...
December 2, 2020
USA Triathlon Renews with HotelPlanner as Official Booking Partner Through 2023
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with HotelPlanner, a leading online provider of group hotel bookings and individual hotel stays worldwide, as the organization’s Official Booking Partner through 2023. The partnership encompasses support for USA Triathlon high performance programs and USA Triathlon National Championships,...
December 2, 2020
USA Cycling partners with Hyperice for World-Class Recovery
COLORADO SPRINGS, Colo. – USA Cycling and Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration, and thermal technology, today announced that Hyperice has been named an Official Partner of USA Cycling. The partnership will make Hyperice products available to the USA Cycling Elite Athletics teams,...