SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 21, 2020
Tailwind Athlete Courtney Dauwalter Wins U.S. Big’s Backyard Ultra, Running 283+ Miles Over 3 Days
Durango, CO (October 21, 2020) - Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles),...
October 21, 2020
Elite Cycling Welcomes Applicants for Worldwide Ambassador Program
FONTANIVA, ITALY — Elite Cycling is now taking applications for its official 2020/2021 Worldwide Ambassador Program. This initiative is aimed at all cycling enthusiasts and professionals who would be interested in promoting the Elite brand philosophy on their social media platforms and within their community. Anyone who shares a passion...
October 20, 2020
F2C Nutrition Welcomes Canadian Olympic Hopeful and 2019 Canadian Junior Triathlete of the Year Brock Hoel to Team F2C
Vancouver, B.C. October 20, 2020 – F2C Nutrition Inc. is happy to announce a partnership with Canadian Olympic hopeful and 2019 Canadian Junior Triathlete of the Year, Brock Hoel. F2C Nutrition, known for premium sports nutrition products and is internationally recognized for quality and innovation, has extended a nutritional partnership...
October 20, 2020
Hyperice Announced as Presenting Sponsor of Virtual Mind Body Tri
October 20, 2020 – Organizers of the Mind Body Tri presented by Hyperice, a first-of-its-kind, live virtual event designed to exercise the body and calm the mind, today announced that Hyperice, the leaders in recovery and movement enhancement technology, has signed on as the event’s presenting sponsor. With a wide range...
October 19, 2020
NOCCO BCAA Beverage Brand Announces Top MMA Heavyweight Francis Ngannou as Global Brand Ambassador
LOS ANGELES (October 19, 2020) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – has signed top MMA Heavyweight Francis Ngannou as one of the faces of the company among a talented roster of Global brand ambassadors. Dedicated to revolutionizing the sport through hard...
October 15, 2020
Cali Condors Tap Bratter PA as 2020 ISL Season Sponsor
MIAMI BEACH, Fla. October 15, 2020 — As the International Swimming League (ISL) prepares to kick off its second season on Friday, October 16, the Cali Condors have tapped attorney Joshua Bratter’s BRATTER PA to be their 2020 ISL season sponsor. Led by General Manager and four-time Olympic gold medalist,...
October 15, 2020
Grandma’s Marathon signs ASICS as Official Shoe Sponsor
(DULUTH, MINN.) --- Grandma’s Marathon – Duluth, Inc. today is announcing a multi-year agreement to make ASICS the official running shoe sponsor of Grandma’s Marathon. The 45th annual race weekend will take place next summer, scheduled for June 17-19, 2021. As a presenting sponsor for the next three years, ASICS Corporation...
October 13, 2020
Addaday, Motiv are off to the Races
SANTA MONICA – Addaday, a world leader in injury prevention and recovery technology, today announced a new partnership with Motiv’s portfolio of marquee events to help thousands of runners maximize their performance, avoid injury and recover faster. The partnership kicks off with the 36th edition of the Long Beach Marathon...
October 9, 2020
State Farm and EnMotive Announce Pride Stride Partnership
LOS ANGELES & CHICAGO – October 9, 2020 – State Farm has partnered with EnMotive to become a premier sponsor of the inaugural Pride Stride Virtual Run. More than 34 Pride organizations across the country, from Los Angeles to Des Moines to Washington DC, are uniting to recognize National Coming...
October 5, 2020
A new book on Nike pulls no punches.
We're gonna check it out. According to Outside, 'Win at All Costs' is an indictment of more than just the Nike Oregon Project.