SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
November 17, 2020
Atlanta Track Club and Their Technology Partner haku Carry on the Tradition of the AJC Peachtree Road Race Through an Immaculate Virtual Experience
With a long and respected legacy of hosting Atlanta's most prestigious endurance events, Atlanta Track Club will be hosting this year’s Running of the AJC Peachtree Road Race virtually for the first time in its 51-year history. Despite not running or walking down Peachtree Road with 60,000 other participants in...
November 13, 2020
Turkey Trot Los Angeles Presented by UAE-USA United announces first-ever virtual event benefiting The Midnight Mission
(LOS ANGELES; November 9, 2020) – Turkey Trot Los Angeles presented by UAE-USA United is announcing its first-ever virtual 5k/10k run and walk benefiting The Midnight Mission. The United Arab Emirates (UAE) Consulate in Los Angeles is returning as sponsor and host of the race for a fifth year. Thanksgiving...
November 11, 2020
PKRS Launches Endurance Athlete Ambassador Program
(Santa Monica, CA – NOVEMBER 11, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today launches an all-new ambassador program to motivate people around the world to reach their peak potential through sports. PKRS is now accepting applications to join the ambassador program online at pkrs.ai/ambassadors....
November 10, 2020
Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing Partner to Bring Winter Sport Development to the Next Level for Athletes with Physical Disabilities
BOISE, Idaho – (November 10, 2020) – Challenged Athletes Foundation (CAF) and U.S. Paralympics Nordic Skiing (USPN) today announced a partnership to develop adaptive athletes from their first-time experience to the top levels of Nordic skiing and biathlon. In his new position as development coach, Wilson Dippo will lead the...
November 9, 2020
Somewear Labs’ Athlete Christin Douglas Records Fastest Known Time for Grand Canyon R2R2R-alt.
Grand Canyon, AZ — Somewear Labs’ ambassador athlete, Christin Douglas, joined colleagues Lexi Miller and Suzanne “Sunny” Stroeer to become the first females to finish the Grand Canyon Rim to Rim to Rim-alt route (R2R2R-alt). The unsupported trio completed 42miles, 15,000’ of elevation gain and two human-powered crossings of the...
November 9, 2020
New survey reveals 25 per cent of female professional riders earn zero salary
Wage disparity is growing between the highest and lowest paid riders, according to The Cyclists' Alliance annual survey. Read more on Cycling News.
November 5, 2020
Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid
United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the joy of climbing. This long-term cooperation will focus on the implementation of humanitarian projects in...
November 5, 2020
Elk Grove Village Named Exclusive Entrepreneur Community of USA Triathlon Through Unique Partnership
COLORADO SPRINGS, Colo.— USA Triathlon today announced a first-of-its-kind partnership with Elk Grove Village, as the Illinois municipality was named the Exclusive Entrepreneur Community and Exclusive Making Dreams Come True Partner of USA Triathlon through September 2021. The sponsorship program is the first of its kind between a municipality and...
October 23, 2020
bluerub partners with Professional Triathlete Angela Naeth
Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced a new partnership with world-class triathlete Angela Naeth, and the organization she founded, IRACELIKEAGIRL. This partnership supports and encourages women of all ages and abilities to enter and compete in triathlons. “We are delighted and humbled to...
October 23, 2020
Professional Triathletes Organisation announces Lucy Hall, Chris Leiferman, Simone Mitchell and James Cunnama as Final Wildcard Selections for PTO 2020 Championship
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that Lucy Hall, Chris Leiferman, Simone Mitchell and James Cunnama have been selected as the final wildcards for the PTO 2020 Championship at CHALLENGEDAYTONA®. In the final round of wildcard selections, the PTO’s focus was on Categories 2 and 3 of the...