SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 27, 2021
Machines For Freedom Named Title Sponsor of Stamina Racing Collective
Los Angeles, Calif. (January 27, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has been named title sponsor of Stamina Racing Collective, a Minneapolis, Minnesota based cycling team. Stamina Racing Collective is a non-profit cycling team with a goal to strengthen and diversify the pipeline of FTW (Femme,...
January 27, 2021
Zone3 Becomes Official Partner of United States Masters Swimming
SARASOTA, Fla. — Zone3 has become an official partner of U.S. Masters Swimming, the two organizations announced on Wednesday. Zone3 will be the title partner of an open water virtual event to be hosted this summer on Swim.com, and will provide benefits and engagement opportunities for USMS members. “Open water...
January 26, 2021
PeopleForBikes Joins The Big Gear Show as Presenting Sponsor
PARK CITY, UT – The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as presenting sponsor. PeopleForBikes builds a favorable bike business environment through legislation and regulation, and works to...
January 26, 2021
deboer wetsuits partners with 2019 Ironman European Champion, Skye Moench
Stamford, CT, Release: January 26, 2021. deboer wetsuits is proud to announce its partnership with Skye Moench. In 2019 Moench staked her claim as one of the top long course triathletes in the world when she won the Ironman European Championship in Frankfurt, and followed that up with a win...
January 26, 2021
Aqua Lung Welcomes World-Renowned Wildlife Photographer and Conservationist Paul Nicklen as a Global Ocean Ambassador
CARROS, France (January 26, 2021) – Aqua Lung, the celebrated pioneer, designer, manufacturer and distributor of dive and watersports equipment for 75 years, today announced world-renowned wildlife photographer and conservationist Paul Nicklen is joining the brand as a global ocean ambassador. As part of the partnership, Nicklen will exclusively use...
January 21, 2021
Surf City Marathon, WOLFpak Announce 2021 Partnership
HUNTINGTON BEACH – January 21, 2021 – Motiv Sports, operators of the Surf City Marathon, today announced a new partnership with motivational lifestyle brand WOLFpak, as the official backpack partner of the 2021 event. The partnership kicks off with the 25th edition of the Surf City Marathon and Half Marathon...
January 20, 2021
deboer wetsuits partners with Ironman 70.3 World Record Holder Kristian Blummenfelt
Stamford, CT, Release: January 20, 2021. deboer wetsuits is thrilled to announce a multi-year partnership with Kristian Blummenfelt. At only 26 years-old Blummenfelt has already set the Ironman 70.3 World Record (3:29:04), won the WTS Grand Final, and represented Norway at the 2016 Olympics. deboer wetsuits is very excited that Blummenfelt has chosen...
January 20, 2021
Challenge Family and ABUS conclude three-year agreement
In a year in which the safety of athletes plays a more prominent role than ever before, CHALLENGE FAMILY and ABUS are more than satisfied to announce a three-year partnership to take athletes' safety to the next level. This safety that comes with this partnership logically has nothing to do with the...
January 19, 2021
USA Triathlon Dives in with Zone3 as Exclusive Swimwear Partner Through 2024
COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Zone3 as the organization’s Exclusive Swimwear Partner through 2024. Zone3 will provide open water accessories, goggles, swimwear, swim accessories, transition packs and bags to athletes on the U.S. National Team and Toyota U.S. Paratriathlon National Team and will also support...
January 15, 2021
Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams
Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the 2021 season. The USA-registered World Tour team competes internationally from January through October. Asthe Official Bag...