SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
December 10, 2020
Advocate and Elite Runner Jordan Marie Daniel Partners with rabbit
Santa Barbara, California - Jill Deering and Monica DeVreese were two dreamers with a simple vision when they co-founded rabbit less than five years ago: they wanted to create running apparel that is functional but fashionable, comfortable yet practical, all while building an amazing community of runners surrounding it all....
December 9, 2020
Giro Announces Renewed Partnership with U.S. Ski & Snowboard
(December 9, 2020 - Park City, UT)-- Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced a new four-year commitment to support athletes of the U.S. Ski & Snowboard as an official competition supplier of race helmets and goggles. In addition, Giro announced that Land Rover...
December 2, 2020
USA Triathlon Renews with HotelPlanner as Official Booking Partner Through 2023
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has extended its partnership with HotelPlanner, a leading online provider of group hotel bookings and individual hotel stays worldwide, as the organization’s Official Booking Partner through 2023. The partnership encompasses support for USA Triathlon high performance programs and USA Triathlon National Championships,...
December 2, 2020
USA Cycling partners with Hyperice for World-Class Recovery
COLORADO SPRINGS, Colo. – USA Cycling and Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration, and thermal technology, today announced that Hyperice has been named an Official Partner of USA Cycling. The partnership will make Hyperice products available to the USA Cycling Elite Athletics teams,...
December 1, 2020
Running USA Welcomes Craft as Official Apparel Partner
(December 1, 2020) – Running USA announces that Craft Sportswear NA, Inc is partnering with Running USA, effective immediately, as the non-profit trade organization’s Official Apparel Partner. Craft has been expanding its presence in the global running marketplace over the last several years with continuous development of innovative running apparel,...
November 24, 2020
COROS Wearables announces partnership with Fastest Marathoner on Earth Eliud Kipchoge and the NN Running Team
Tustin, CA, November 24, 2020 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Marathon Record Holder Eliud Kipchoge as its newest Pro Athlete Ambassador. In addition to the individual sponsorship of Eliud, COROS has also announced that they will become the official GPS Watch partner...
November 19, 2020
Pro Triathlete Tim O’Donnell Joins Master Spas Brand Ambassador Program
FORT WAYNE, Ind. — NOVEMBER 19, 2020 — Master Spas, the world’s largest swim spa manufacturer, is excited to announce a partnership with professional triathlete and IRONMAN champion Tim O’Donnell. “We couldn’t be more excited to welcome Tim to the Master Spas family,” says Kevin Richards, Vice President of Sales and Marketing....
November 18, 2020
USA Cycling and Interscholastic Cycling Leagues Announce Partnership to Get More Kids on Bikes and Keep Them Riding
COLORADO SPRINGS, Colo. - USA Cycling and the Interscholastic Cycling Leagues of Arizona and Georgia are pleased to announce a new partnership. In an ongoing effort to get kids on bikes and keep them riding through life, these groups are committed to advancing opportunities for youth riders to ensure a...
November 18, 2020
Polar Partners with #1 Esports Team Ahead of 2020 World Championships
(Boulder, CO – November 18, 2020) - Zwift’s top eRacing team, Saris + The Pro’s Closet, today announces a new partnership with Polar, the world leader in heart rate and biometric monitoring technology. For decades, Polar has been universally recognized as the gold standard in heart rate measurement. By joining...
November 18, 2020
ROAD iD and Corrigan Sports Team Up to Provide a Safer Training and Racing Experience
ROAD iD, the leading manufacturer of wearable ID for runners, is thrilled to announce a new partnership with Corrigan Sports Enterprises. The two companies share a common mission to promote active, healthy lifestyles through training and participating in events. Their new partnership is designed to improve runner safety. “We are...