SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 22, 2021
New study calls on sports to end sponsorship deals with ‘high carbon polluters’
Report finds total of 258 sports partnerships with companies in high carbon industries. SportsPro
March 22, 2021
Dunkin’ Becomes Official Coffee and Donut of the DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (March 22, 2021) –Pittsburgh runs on Dunkin’ is taking on a whole new meaning this week, as P3R and Dunkin' team up for the DICK'S Sporting Goods Pittsburgh Marathon. Through this collaboration, Dunkin’ will serve as the official coffee and donut of the DICK’S Sporting Goods Pittsburgh Marathon, to...
March 19, 2021
The Only Hard Lemonade Seltzer Made by Lemonade Experts, Mike’s Hard Lemonade Seltzer, Partners with Endurance Sports Leader Spartan
BOSTON, Mass. (March 19, 2021) – Mike's Hard Lemonade Seltzer, the only hard lemonade seltzer made by lemonade experts has entered a partnership with the world’s leading endurance sports and wellness brand Spartan®, becoming the official “Hard Seltzer of Spartan US.” “Spartan athletes know the true definition of ‘hard,’” said Ian...
March 18, 2021
OCR World Championships Partners with DFND Compression for 2021 OCRWC
OCR athletes know they need high quality compression gear for training, racing, and recovery, and the OCR World Championships is excited to announce a new partnership with DFND compression for the 2021 OCRWC. Born from a need to keep the U.S. Military and First Responders safe from training injuries, DFND...
March 17, 2021
Pikes Peak APEX and Athletic Brewing Company Partner to Grow Region’s Trail Stewardship Initiative
Colorado Springs, Colorado, March 17, 2021—Sports Strategies announces a partnership between Athletic Brewing Company and The Pikes Peak APEX presented by RockShox. Athletic Brewing joins as a Supporting Sponsor and exclusive non-alcoholic beer of the 2021 Pikes Peak APEX. In addition to investing in the September event, Athletic Brewing has...
March 17, 2021
LEOMO Forges Innovative Cycling Partnership with MOVISTAR TEAM
Boulder, CO (March 17, 2020) — LEOMO Inc., a company that helps cyclists and triathletes of all levels break through power plateaus with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free riding, has announced a new partnership with the Movistar Team. Under the agreement, LEOMO will supply...
March 16, 2021
Athletes react to Nike pregnancy ad
While the ad is a step in the right direction for the company, many athletes, including Allyson Felix, Kara Goucher and Alysia Montaño, are criticizing Nike for not acknowledging their past treatment of pregnant female athletes. Canadian Running Magazine
March 16, 2021
Canyon Bicycles USA Announces Partnership with Carmichael Training Systems
CARLSBAD, CA MARCH 16, 2021– Canyon USA announced today a two-year partnership with Carmichael Training Systems that will benefit the organization as well as coached athletes. Celebrating over 20 years in business this year, CTS coaches will exclusively rely on Canyon bikes for use at camps, training sessions, and special...
March 16, 2021
UNDRBUDR Announces Partnership with USA CRITS and Sponsorship of D1 Women’s Team
Montclair, NJ, March 16, 2021 – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced becoming a brand sponsor of USA CRITS, the leading North American street racing series as well as sponsoring their participating D1 women’s team United Cycling. UNDRBUDR will sponsor the 10 event Series which begins this...
March 15, 2021
Cotopaxi Announces Grant Partnership with ROMP Ecuador
Salt Lake City, UT. March 15, 2021 -- Cotopaxi, Benefit Corporation and outdoor gear and apparel brand, is diversifying its major grant program to include more innovative, sustainable and change-making entities, today announcing a partnership with the Range of Motion Project (ROMP). ROMP is a global, non-profit organization dedicated to...