SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 20, 2021
Challenge Family and ABUS conclude three-year agreement
In a year in which the safety of athletes plays a more prominent role than ever before, CHALLENGE FAMILY and ABUS are more than satisfied to announce a three-year partnership to take athletes' safety to the next level. This safety that comes with this partnership logically has nothing to do with the...
January 19, 2021
USA Triathlon Dives in with Zone3 as Exclusive Swimwear Partner Through 2024
COLORADO SPRINGS, Colo.— USA Triathlon today announced a partnership with Zone3 as the organization’s Exclusive Swimwear Partner through 2024. Zone3 will provide open water accessories, goggles, swimwear, swim accessories, transition packs and bags to athletes on the U.S. National Team and Toyota U.S. Paratriathlon National Team and will also support...
January 15, 2021
Osprey Designated the Official Bag Supplier of Trek-Segafredo Cycling Teams
Cortez, CO– January 15, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, announced it has been designated the Official Bag Supplier of Trek-Segafredo Men’s and Trek-Segafredo Women’s cycling teams for the 2021 season. The USA-registered World Tour team competes internationally from January through October. Asthe Official Bag...
January 12, 2021
BASE Performance Announces 2021 Apparel Partnership with Team Red, White, & Blue
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of endurance sports apparel announced today that it will be the exclusive 2021 triathlon apparel partner for Team Red, White, & Blue. This partnership will commence immediately and continue through December 2022. "BASE Performance is joining Team RWB as our exclusive triathlon...
January 8, 2021
The Pickle Juice Company Partners with Peace Cycling Performance and Paracycling Champion Steven Peace
MESQUITE, TX (January 8, 2021) — Pickle Juice – the original creators of the pickle beverage formulated to relieve muscle cramps and replenish electrolytes – has partnered with Peace Cycling Performance, Paracycling Champion Steven Peace’s coaching organization. Through the mutual partnership, Pickle Juice will support the coaching and racing teams...
January 7, 2021
Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons
Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race...
January 7, 2021
Liv Cycling Debuts as Exclusive Title Sponsor for New Liv Racing Women’s WorldTeam and Unveils Kit for 2021
OOSTERHOUT (the Netherlands) – Jan. 7, 2021 – The Liv Racing Women’s WorldTeam, formerly CCC-Liv, will unveil its new team kit to the public for the first time on Sunday, January 10 when new team member Lotte Kopecky competes in the Belgian Cyclocross Championship. The UCI Women's WorldTeam, with Liv...
January 6, 2021
Swim for Alligator Lighthouse Registration is Open
Islamorada, Florida – In 2021, the Friends of Pool will again host its annual Swim for Alligator Lighthouse on Saturday, September 11th. Swim for Alligator Lighthouse was established by the non-profit, Friends of Pool, in 2013 to create awareness of the historic Alligator Lighthouse and raise funds for aquatic program...
January 5, 2021
World Champion Emma Coburn Joins COROS Pro Athlete Team
Tustin, CA, January 5, 2021 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Steeplechase Champion, Emma Coburn, to its Pro Athlete Team. This partnership solidifies the brand's commitment to all runners, irrespective of distance or surface. COROS is dedicated to creating a comprehensive training platform...
January 5, 2021
Speedo USA Named Title Sponsor of Salty Sports Society’s SALT Series
Saint Augustine Beach, Florida – In 2021, Salty Sports Society will again host its SALT Series across the State of Florida with Speedo USA as its title sponsor. Five events have been planned to begin in February and end in December, making the Speedo SALT Series the only multi-destination open...