SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 10, 2021
If the Shoe (Contract) Fits: What’s Behind Pro Runner Sponsorship Shakeups.
Elite runners make most of their money by signing with shoe and apparel brands. Here’s why so many are changing allegiances this year. Women’s Running
February 10, 2021
Primal Secures Apparel Rights to Southern Firecracker 70.3
February 10, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports apparel company Primal to provide the event t-shirt and awards to the fastest male and female off the bike for the inaugural Southern Firecracker 70.3 to be held on June...
February 10, 2021
Pinarello US Introduces the Scuderia
SOLANA BEACH, CA (February 10, 2021)– Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team in Italian, includes eight unique athletes, ranging from an Olympic medalist to a gravel-racing champion,...
February 9, 2021
Honey Stinger Expands Hive Elite Program for 2021
STEAMBOAT SPRINGS, Colo.(Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 24 top returners from the 2020 squad, forming a team of athletes more than 50-strong to represent the brand...
February 8, 2021
Swiss Running Brand On Expands in Track & Field With Elite Athlete Chloe Abbott
ZURICH, Switzerland, February 8, 2021 - On, Swiss high-performance running brand, today announces the signing of University of Kentucky standout Chloe Abbott to its roster of Track & Field athletes. The NCAA runner-up in 2019's 400m (400m PB of 50.98) has set her sights on representing On and Team USA...
February 8, 2021
Zone3 USA Signs a Multi-Year Agreement with Without Limits Productions
BOULDER, Colorado, February 8th, 2021 – Zone3 USA has agreed to a multi-year partnership to cover all of the swim and swim course needs for Without Limits Productions. Zone3 USA will also be the Title Sponsor of the popular Stroke and Stride series held every summer at the Boulder Reservoir....
February 5, 2021
2x Olympic Gold Medalist Maggie Steffens Joins Team UCAN
Maggie Steffens, considered one of the greatest water polo players in history, is teaming up with UCAN on her quest for a 3rd Olympic Gold Medal. Steffens is Captain of Team USA and ranks 2nd on the All-Time scoring list in Olympic history. She was named MVP at the Olympics...
February 5, 2021
National Multisport Nonprofit Seeks Donors, Sponsors and Partners for its 2021 Nationwide TRIAD Initiatives Benefitting Youth
Baltimore, MD. - The International Association of Black Triathletes (IABT) is a national humanitarian nonprofit dedicated to providing advancement for urban youth and communities they represent through the sport of triathlon by being a gateway to reduce academic and health disparities and to increase opportunities for collegiate studies, internships, and...
February 5, 2021
The Continent’s Best Obstacle Course Racers Descend on North Lake Tahoe, CA for the 2021 Spartan North American Championship Presented by Yokohama
BOSTON, Mass. (February 4, 2021) – Spartan®, the world’s leading endurance sports and wellness brand, will once again return to the rugged mountains of Squaw Valley | Alpine Meadows in North Lake Tahoe, CA — host of the 1960 Winter Olympics — for the 2021 Spartan North American Championship on...
February 4, 2021
2021 Ambassadors Announced for Race Day Events
Race Day Events is proud to announce their 2021 Ambassadors. “We love connecting with the endurance sports community and launching our ambassador program allows us to expand that reach even further,” Director of Marketing Victoria Rouse said. “This is our inaugural year for the program, and we’re excited to build...