SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 9, 2021
Machines For Freedom x Dioscvri Launch Mystic Felines Collection
Los Angeles, Calif. (March 9, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has joined forces with Alameda, California-based art studio, Dioscvri to launch a collaborative garment and gear collection featuring a hand-carved block design. The Mystic Felines Collection consists of a long sleeve shirt, a short-sleeve shirt, a...
March 9, 2021
Jaybird Teams Up With Des Linden To Inspire Future Generations of Runners
PARK CITY, Utah — March 9, 2021—Jaybird, the leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its partnership with American long-distance runner, Des Linden. Linden is a two-time Olympian in the marathon, representing the U.S. in 2012 and 2016, and won the Boston Marathon in 2018 becoming...
March 9, 2021
5x World Champ Craig Alexander Launches Vespa Pro Triathlon Team
(Miami, FL) March 9, 2021 – With the high profile CHALLENGE:MIAMI Triathlon serving as his backdrop, Craig “Crowie” Alexander, 5x World Triathlon Champion and former Hawaii IRONMAN course record holder, today announced the launch of the Vespa Professional Triathlon Team. Slated to include 12 of the world’s most accomplished and...
March 9, 2021
Olympian Katie Zaferes Joins Team UCAN
Olympian Katie Zaferes has made the switch to UCAN to fuel her training and racing at the highest levels in the sport of triathlon. Zaferes is ranked the #1 short-course triathlete in the world, is the reigning World Triathlon Series Champion, and a favorite for Olympic Gold in Tokyo. Zaferes...
March 8, 2021
Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca kicked off her 2021 season in Knik Lake, Alaska at the Iditarod Trail Invitational (ITI350),...
March 5, 2021
The Diva Dash Women’s Obstacle Run is Reinvented and Offers Experiential and Custom Partnerships To Reach 30,000+ Active Women.
BOULDER, Colorado, March 5th, 2021– Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official partnerships with companies wanting to connect with active women through the NEW Diva Dash Adventure event. Originally known as the SHAPE Diva Dash, the event started as a women’s obstacle adventure...
March 5, 2021
Spartan Names Eurofins Official COVID-19 Testing Partner for 2021 Event Season
BOSTON, Mass. (March 4, 2021). Spartan®, the world’s leading endurance sports and wellness brand, announced that Eurofins has been named its official COVID-19 testing partner. Eurofins, the world leader in clinical diagnostics, pharmaceutical, food and environmental laboratory testing services, will leverage its SAFER@WORKTM protocols for Spartan and Spartan Trail® events throughout...
March 4, 2021
UltrAspire Welcomes Tyler Andrews to the 2021 Elite Athlete Team
UltrAspire, an outdoor brand driving the hydration and waist lighting category forward, has been refining their athlete program for years. Innovative product development and conceptualizing ideas stem directly from working with members of the team. Entering 2021, UltrAspire works with athletes who hold some of the most prestigious world records...
March 3, 2021
Venga CBD and OCR World Championships Partner to Bring High Quality Training, Racing, and Recovery Products to the 2021 OCRWC
Elite OCR athletes often struggle with proper recovery after extended periods of strain on their bodies. These athletes need products they can trust to help them repeatedly train and achieve peak performance on race day. Venga CBD is excited to announce their partnership with OCR World Championships as the official...
March 3, 2021
Perfect Hydration Alkaline Water Becomes an Official Supporter of the American Red Cross
LOS ANGELES – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – is now an official supporter of the American Red Cross. Perfect Hydration will contribute $250,000 in monetary and product donations to help the nationally renowned humanitarian organization in their disaster relief efforts and blood services programs. “It’s an...