SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
February 18, 2021
Master Spas Welcomes ‘Iron Cowboy’ James Lawrence to Ambassador Team
FORT WAYNE, Ind. — Date here — Master Spas, the world's largest swim spa manufacturer, is excited to announce a partnership with “Iron Cowboy” James Lawrence. "We are very excited to have James Lawrence join Team Master Spas," says Kevin Richards, Vice President of Sales and Marketing. "At Master Spas, we...
February 17, 2021
CamelBak® Partners with Melanin Base Camp® and Diversify Outdoors®
PETALUMA, Calif. (February 17, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with two organizations of record in the diversity, equity and inclusion (DEI) space, Melanin Base Camp® and Diversify Outdoors®, in order to continue supporting conversation, education and action around these critical social...
February 17, 2021
Onewheel Announces First “Flow State” Brand Ambassadors
SANTA CRUZ, CA., Feb. 17, 2021 – Future Motion, maker of the popular Onewheel electric boards, today launched the Flow State ambassador program and content series. While other brands in the space focus on transportation, Onewheel has doubled-down on cultivating a leading lifestyle brand by partnering with luminaries of sport,...
February 17, 2021
USA Cycling’s Olympic Development Academy to Begin in May 2021
COLORADO SPRINGS, Colo. – In keeping with our commitment to champion the participation and performance of the next generation of athletes, USA Cycling has finalized the timeline for the first year of the Olympic Development Academy. This timeline was restructured following our announcement that the ODA would be run as...
February 16, 2021
LIV Racing Women’s Worldteam Announces New Satellite Rider For 2021
OOSTERHOUT (The Netherlands)– Feb. 16, 2021 – The Liv Racing Women’s WorldTeam today announced the addition of American Ayesha McGowan as a satellite rider for 2021. McGowan will train with the WorldTeam with the goal of racing after August 1. “We first met Ayesha at our 2019 training camp and...
February 16, 2021
rabbit Athlete Eric Senseman Snags a Golden Ticket to the Western States 100 Endurance Run at the Black Canyon 100k
February 16th, 2021 - Santa Barbara, California - The Western States 100 Endurance Run, the world’s oldest 100-mile trail race, permits just 369 entrants each year. There were 6,664 applicants entered for selection from the race lottery in 2020, and when the race was cancelled last year due to the...
February 12, 2021
Justin Grunewald Joins the rabbit Team
Santa Barbara, California - Justin Grunewald, who has taken his collegiate speed from the track to the trails in recent years, is the latest addition to the rabbitPRO team, from performance running apparel brand rabbit. The former University of Minnesota athlete first established his presence in ultrarunning with wins at...
February 12, 2021
Coree Woltering Joins UCAN to Fuel his Ultra Goals
Elite Ultrarunner Coree Woltering has officially joined the ranks of Team UCAN as he looks to take his running to the next level and claim Fastest Known Times (FKTs) on both the Arizona Trail (800 miles across Arizona from Mexico to Utah) and the Superior Hiking Trail (310 miles along...
February 11, 2021
USA Triathlon Teams Up with RaceX as Official Predictive Analytics Technology Partner
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with RaceX, a performance science division of Predictive Fitness, as the organization’s Official Predictive Analytics Technology Partner through January 2024. The innovative app provides race pacing plans, predictions, what-if analysis and race-rehearsal tools that help athletes uncover and achieve their...
February 11, 2021
Zone3 USA Signs Team Sirius Tri Club
BOULDER, Colorado, February 11th, 2021– Zone3 USA is proud to announce the signing of Team Sirius Tri Club to a multi-year partnership. Team Sirius trains and supports athletes of all abilities all over the world. A portion of all Zone3 USA sales to TSTC will go to support the efforts...