SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 2, 2024
TrainingPeaks Partners with the Elite Trail Team to Support the Growth of Trail and Ultra Running
Media Contact: Sean VanHorn, Backbone Media Phone: 970-963-4873 ext. 1806 Email: sean.vanhorn@backbone.media Louisville, Colo., July 2, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, announced today a new partnership with the Elite Trail Team (ETT) — a team of trail and ultra runners who compete in...
June 27, 2024
Verge Launches Tour de Verge Contest to Celebrate Tour de France Debut with Intermarché-Wanty
NEW YORK, June 27th 2024 /ENDURANCE SPORTSWIRE/ Verge, the innovative leader in custom cycling apparel, is thrilled to announce the launch of the Tour de Verge contest, celebrating our first-ever appearance in the Tour de France with our sponsored team, Intermarché-Wanty. This milestone marks a significant achievement for Verge, showcasing...
June 27, 2024
Competitive Cyclist Named Official U.S. Retailer for A.S.O. Tour de France Products
PARK CITY, Utah (June 27, 2024) /ENDURANCE SPORTSWIRE/ Competitive Cyclist, the premier online retailer for premium cycling gear and apparel, proudly announced its partnership with Amaury Sport Organisation (A.S.O.) as the only official U.S. retailer for this year's Tour de France products. The distinguished collaboration underscores Competitive Cyclist’s commitment to...
June 27, 2024
HeroAid Named Official Sports Drink Partner And Finish Line Beverage Of Spartan Race For The 2024 Season
[Boston, MA 06/27/2024] /ENDURANCE SPORTSWIRE/ - HeroAid, one of the leading premium hydration beverages, is thrilled to announce its partnership with Spartan Race as the Official Sports Drink and Finish Line Beverage Partner for the 2024 season. This strategic collaboration brings together two forces committed to promoting an active lifestyle,...
June 26, 2024
ZONE3 announced as Official Swim Cap and Wetsuit Provider for 2024 Swim Serpentine
/ENDURANCE SPORTSWIRE/ ZONE3 announce that they have become the Official Swim Cap and Wetsuit Provider for Swim Serpentine, the popular open-water swimming event that returns on Saturday 14th September. More than 5,000 people are expected to take part in this year’s event, taking on one of four distances on offer...
June 26, 2024
pliability expands Athlete Roster with World Champion Middle Distance Runner Josh Kerr
NEW YORK, USA / LONDON, UK (June, 26th)/ENDURANCE SPORTSWIRE/ – Today, human movement brand, pliability, announces the addition of World Champion Middle Distance Runner, Josh Kerr, to its distinguished roster of athletes. The new signing marks pliability’s efforts to educate the ever growing running market by empowering runners with essential...
June 26, 2024
Chargel Continues On-Site Samplings and Sponsorships at California’s Truckee Tahoe Gravel
IRVINE, Calif. (June 26, 2024)/ENDURANCE SPORTSWIRE/ - Chargel®, a first-of-its-kind, delicious Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy with zero caffeine, today announced it will be sampling its half drink, half snack, energy source at the 2024 Truckee Tahoe Gravel. Running from June 28-29 in Truckee,...
June 26, 2024
Boulderthon Announces Lululemon as Presenting Sponsor of VIP Experience for 2024 Event
BOULDER, Colo. /ENDURANCE SPORTSWIRE/ – Boulderthon has announced its new partnership with lululemon for its 2024 event taking place on Sept. 29. Lululemon will serve as the presenting sponsor of VIP Experience, delivering a one-of-a-kind race day experience for Boulderthon’s 300+ VIP participants. Registration for Boulderthon is open and participants...
June 26, 2024
Natural Grocers Cycling Hosts Masters and Junior State Criterium Championships in Littleton, Colorado: June 29, 2024
LAKEWOOD, Colo., June 26, 2024 /ENDURANCE SPORTSWIRE/ - Natural Grocers Cycling (with the support of their title sponsor, Natural Grocers by Vitamin Cottage®) is proud to host the 2024 Colorado State Criterium Championships for Masters and Juniors on June 29, at the Douglas County EVOC Track. It is also part...
June 25, 2024
Project Mayhem CX Announces Inaugural Cyclocross Race Series in Connecticut
Connecticut, USA /ENDURANCE SPORTSWIRE/ - PMCX (Project Mayhem CX) is thrilled to announce the launch of its inaugural cyclocross race series, set to kick off this September. This new series aims to deliver a fun and exciting regional cyclocross experience that is inclusive and welcoming to all racers, regardless of...
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