SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 29, 2021
Honey Stinger Partners with WNBA Legend Angel McCoughtry
STEAMBOAT SPRINGS, Colo. (March 29, 2021)— Honey Stinger, the sports nutrition brand, is excited to announce its partnership with Olympian and professional basketball player Angel McCoughtry. McCoughtry is a five-time All-Star, two-time scoring champion, seven-time all-defensive player, and two-time Olympic gold medalist. She led the Atlanta Dream to three WNBA Finals appearances before taking the Las Vegas Aces...
March 25, 2021
World-class Athletes Join Altra’s 2021 Elite Ambassador Team
Denver, Colo. (March 25, 2021) –Altra, a leader in performance footwear innovation, has finalized their 2021 Elite Ambassador Team with the addition of Ryan Montgomery and Justin Grunewald. They join an impressive collection of athletes who inspire communities to move naturally, amplify each other’s voices, and unite athletes of all...
March 25, 2021
J&A Racing and Yuengling extend multi-year partnership for Shamrock Marathon Weekend
March 25, 2021 – VIRGINIA BEACH – J&A Racing today announced the extension of Yuengling as the title sponsor of the Shamrock Marathon Weekend held annually in Virginia Beach, Virginia. Since it was founded in 1829, America’s Oldest Brewery has remained fiercely independent, family-owned and continuously operated by the Yuengling...
March 24, 2021
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also...
March 24, 2021
2021 Austin Half Marathon Invites Businesses to Join the Race Weekend Fun
AUSTIN, Texas, March 24, 2021 -- The Ascension Seton Austin Marathon presented by Under Armour invites businesses to be included in the post-race goodie bag or the virtual goodie bag. This new initiative will cost nothing and can include local establishments and national businesses with an Austin presence. In lieu...
March 23, 2021
Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan
BOSTON, Mass. (March 23, 2021) – Amazfit, a global brand in the wearables market has announced a partnership with Spartan®, the world’s leading endurance sports and wellness brand to test its new T-Rex Pro Smartwatch at Obstacle Course Races across the US and Europe. As part of the partnership, Amazfit becomes...
March 22, 2021
New study calls on sports to end sponsorship deals with ‘high carbon polluters’
Report finds total of 258 sports partnerships with companies in high carbon industries. SportsPro
March 22, 2021
Dunkin’ Becomes Official Coffee and Donut of the DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (March 22, 2021) –Pittsburgh runs on Dunkin’ is taking on a whole new meaning this week, as P3R and Dunkin' team up for the DICK'S Sporting Goods Pittsburgh Marathon. Through this collaboration, Dunkin’ will serve as the official coffee and donut of the DICK’S Sporting Goods Pittsburgh Marathon, to...
March 19, 2021
The Only Hard Lemonade Seltzer Made by Lemonade Experts, Mike’s Hard Lemonade Seltzer, Partners with Endurance Sports Leader Spartan
BOSTON, Mass. (March 19, 2021) – Mike's Hard Lemonade Seltzer, the only hard lemonade seltzer made by lemonade experts has entered a partnership with the world’s leading endurance sports and wellness brand Spartan®, becoming the official “Hard Seltzer of Spartan US.” “Spartan athletes know the true definition of ‘hard,’” said Ian...
March 18, 2021
OCR World Championships Partners with DFND Compression for 2021 OCRWC
OCR athletes know they need high quality compression gear for training, racing, and recovery, and the OCR World Championships is excited to announce a new partnership with DFND compression for the 2021 OCRWC. Born from a need to keep the U.S. Military and First Responders safe from training injuries, DFND...