SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 15, 2021
The Pikes Peak APEX presented by RockShox Welcomes Back GE Johnson for 2021
Colorado Springs, CO – March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023. “GE Johnson came on board...
March 12, 2021
Stages Cycling Partners with World’s Top Professionals
(Boulder, CO – March, 2021) StagesⓇ Cycling will continue to support the world’s top professional cyclists in every discipline with precision training tools and cycling electronics. Many riders will use both Stages Power Meters and Stages Dash, along with StagesPulse Heart Rate monitors and the new StagesBike SB20 Smart Bike. “Since...
March 11, 2021
Ben Kanute Joins Team INFINIT
Cincinnati, OH, March 11, 2021 – INFINIT Nutrition is excited to announce the addition of 2016 Olympian and professional triathlete Ben Kanute to Team INFINIT. After a year of almost no racing in 2020, Kanute kicks off the 2021 season this weekend at Challenge Miami where he will be fueling...
March 10, 2021
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...
March 9, 2021
Machines For Freedom x Dioscvri Launch Mystic Felines Collection
Los Angeles, Calif. (March 9, 2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has joined forces with Alameda, California-based art studio, Dioscvri to launch a collaborative garment and gear collection featuring a hand-carved block design. The Mystic Felines Collection consists of a long sleeve shirt, a short-sleeve shirt, a...
March 9, 2021
Jaybird Teams Up With Des Linden To Inspire Future Generations of Runners
PARK CITY, Utah — March 9, 2021—Jaybird, the leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its partnership with American long-distance runner, Des Linden. Linden is a two-time Olympian in the marathon, representing the U.S. in 2012 and 2016, and won the Boston Marathon in 2018 becoming...
March 9, 2021
5x World Champ Craig Alexander Launches Vespa Pro Triathlon Team
(Miami, FL) March 9, 2021 – With the high profile CHALLENGE:MIAMI Triathlon serving as his backdrop, Craig “Crowie” Alexander, 5x World Triathlon Champion and former Hawaii IRONMAN course record holder, today announced the launch of the Vespa Professional Triathlon Team. Slated to include 12 of the world’s most accomplished and...
March 9, 2021
Olympian Katie Zaferes Joins Team UCAN
Olympian Katie Zaferes has made the switch to UCAN to fuel her training and racing at the highest levels in the sport of triathlon. Zaferes is ranked the #1 short-course triathlete in the world, is the reigning World Triathlon Series Champion, and a favorite for Olympic Gold in Tokyo. Zaferes...
March 8, 2021
Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
Pleasant Valley, MO (March 8, 2021) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch. Rebecca kicked off her 2021 season in Knik Lake, Alaska at the Iditarod Trail Invitational (ITI350),...
March 5, 2021
The Diva Dash Women’s Obstacle Run is Reinvented and Offers Experiential and Custom Partnerships To Reach 30,000+ Active Women.
BOULDER, Colorado, March 5th, 2021– Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official partnerships with companies wanting to connect with active women through the NEW Diva Dash Adventure event. Originally known as the SHAPE Diva Dash, the event started as a women’s obstacle adventure...