SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 7, 2021
Supersapiens Announced as Title Partner of The IRONMAN World Championship and Multiple IRONMAN European Events
TAMPA, Fla. / ATLANTA, Ga. / LONDON (April 6, 2021) – It is arguably already the most talked-about device in all of endurance sports, but expect the hype to increase further as today, Supersapiens and IRONMAN announced a major expansion of their recent agreement, which will include title partnership for the...
April 7, 2021
Supersapiens to be Title Sponsor for 2021 IRONMAN World Championship Kona
ATLANTA, 07 April 2021 — Supersapiens is proud to become the 2021 and 2022 title sponsor forthe IRONMAN World Championship, held annually in Kona, Hawaii. The deal also includes four of Europe’s most renowned races, IRONMAN UK, IRONMAN Hamburg, IRONMAN France, and IRONMAN Emilia Romagna. The Supersapiens training ecosystem, powered...
April 6, 2021
Mountain Hardwear Announces 2021 Non-Profit Partnerships
Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...
April 6, 2021
Introducing Nuun Energy, A Clean Boost With A Lasting Lift
SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...
April 5, 2021
HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation
(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...
April 5, 2021
Charge E-Bikes Cycle Forward with Backbone Media
Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...
April 1, 2021
Zone3 Signs Exclusive Partnership with Balanced Art Multisport
BOULDER, Colorado, March 30th, 2021– Zone3 USA is happy to announce the signing of Balanced Art Multisport (BAM) to an exclusive agreement to be the wetsuit and swim gear provider for the Elite Athletes of BAM. Zone3 USA will also support the athletes of Intermountain Health Care (IHC) Multisport under...
March 31, 2021
Hyland’s Powered Announces 2021 Ambassador Lineup
LOS ANGELES – March 31, 2021 – Hyland’s, a century-old leader in creating products to support a healthy, active lifestyle, is proud to announce its 2021 Hyland’s Powered Ambassador Team. The Hyland’s Powered team includes 85 marathoners, ultrarunners, triathletes and cyclists from 27 states who will represent the brand at high-profile events...
March 30, 2021
Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9
Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Motherfor a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women and...
March 30, 2021
Healthy Kids Running Series Secures Lidl US as East Coast Sponsor
Healthy Kids Running Series (HKRS) announced today that Lidl US, the fast growing and top ranked U.S. grocer, will become an official east coast sponsor for the 2021 spring and fall race seasons. The partnership will support more than 17,000 kids in New York, New Jersey, Delaware, Maryland, Washington, DC,...