SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 14, 2021
IMT Des Moines Marathon Announces Title Sponsor
Des Moines, Iowa (April 14, 2021) – The IMT Des Moines Marathon announced today that it is partnering with DMOS Orthopaedics as the title sponsor of the DMOS Orthopaedics Sports & Fitness Expo. DMOS Orthopaedic Centers has been leading the way since 1955, providing innovative quality care to patients of...
April 13, 2021
New Balance To Sponsor Boston College
Boston College described the partnership as its “largest financial footwear and apparel agreement” in Boston College (BC) athletics history. New Balance secures the right to provide uniforms, apparel and footwear for 30 BC’s 31 varsity sports. SGB Media
April 13, 2021
Snowbasin Announces Multi-Year Partnership with Salomon
HUNTSVILLE, Utah (April 13, 2021) – Today, Snowbasin Resort and Salomon announce a new multi-year partnership in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two Northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of the...
April 13, 2021
Jaybird Teams Up With Justin Williams and L39ION of Los Angeles To Answer Adventure
PARK CITY, Utah — April 13, 2021 —Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, announced its multi-year partnership with Justin Williams and L39ION of Los Angeles, the LA-based professional cycling team. Founded in 2019 by brothers Cory and Justin Williams, L39ION of Los Angeles is...
April 12, 2021
Super League Triathlon Announces Global Partnership With OFX
Super League Triathlon has announced a wide ranging deal with OFX that will see them become a Global Partner for 2021 and beyond. OFX, who are world leaders in international money transfers, will work closely with Super League on marketing initiatives to grow the sport of triathlon, to help deliver a 2021...
April 10, 2021
Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited to have GU as our exclusive nutrition sponsor,” said Diana Fitzpatrick, president of the Western...
April 10, 2021
2021 Toyota USA Triathlon Age Group National Championships in Milwaukee Sold Out
COLORADO SPRINGS, Colo. — USA Triathlon today announced that the Toyota USA Triathlon Age Group Sprint and Olympic-Distance National Championships, scheduled for Aug. 6-8 in Milwaukee, are sold out. While both National Championship divisions are at capacity, a limited number of spots remain available for the sprint- and Olympic-distance Time...
April 10, 2021
Race Roster Continues Support for Running Industry, Returns as Title Sponsor for 2022 and 2023 Running USA Conference
(April 10, 2021) - Race Roster, a trusted technology partner for thousands of endurance events, will continue its support of the Running USA Industry Conference, the leading education and networking event for running event professionals in North America. The 2022 Running USA Industry Conference will be held in-person in February...
April 9, 2021
Athletic Brewing Expands Partnership with Spartan into Canada and the UK
BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...
April 8, 2021
INFINIT Nutrition Announces 2021 Team INFINIT Elite Roster
Cincinnati, OH, April 8, 2021 – INFINIT Nutrition, the original all-in-one custom sports drink company is pleased to announce its 2021 Team INFINIT Elite roster. Seventeen athletes are returning from the 2020 roster with three new members joining the team for 2021 including Olympian and professional triathlete, Ben Kanute along...