SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 20, 2021
Wigle Whiskey and the DICK’S Sporting Goods Pittsburgh Marathon Continue Partnership with Runner of STEEL Bourbon
PITTSBURGH (April 20, 2021) – P3R, the engine behind Pittsburgh’s greatest races – including the DICK’S Sporting Goods Pittsburgh Marathon – partners with Wigle Whiskey, an award-winning small batch whiskey distillery based in Pittsburgh, to bring back the Runner of STEEL Bourbon for the 2021 weekend of events. Made from...
April 20, 2021
We’re Stronger, Together: Davis Phinney Foundation’s TEAM DPF Launches Season as Official Charity Partner with Iron Horse Bicycle Classic
DURANGO, COLO.— What a difference a year makes. We are thrilled to announce that the Davis Phinney Foundation [https://davisphinneyfoundation.org/] will be bringing back in-person events at limited capacity for athletes of all abilities who would like to participate in live athletic and fundraising events in 2021. And we’ll kick off...
April 20, 2021
Wyoming Whiskey Introduces New Collection Inspired by The Majesty and Beauty of America’s Great Wide-Open Spaces
NEW YORK (April 20, 2021) –Wyoming Whiskey, a world-class American Whiskey distillery committed to the preservation of America’s wide-open spaces, today announces a new collection inspired by the beauty of our national parks. The Wide-Open Spaces Collection is an annual, small-batch production of Wyoming Whiskey that supports parks across the...
April 20, 2021
Adidas To Sponsor Boston Marathon Through 2030
The Boston Athletic Association (B.A.A.) announced that the organization has extended its longstanding official sponsorship with Adidas through 2030. The announcement marks more than 40 years of partnership between the athletic organizations. SGB Media
April 19, 2021
CUORE of Switzerland Becomes Official Performance Cycling Apparel Partner of USA Cycling
COLORADO SPRINGS, Colo. – CUORE of Switzerland, Inc. has signed a five-year agreement as the Official Performance Cycling Apparel of USA Cycling. With offices around the world, CUORE will outfit USA Cycling athletes at all competitions for cyclocross, mountain bike, road and track as USA Cycling champions performances for the...
April 16, 2021
Base Performance Exclusive Nutrition Partner for Nastar Ski Nationals
Boulder, Colorado – BASE Performance, LLC, industry-leading provider of sports nutrition products announced today that it served as the exclusive 2021 nutrition partner for NASTAR 2021 Ski Nationals event (Aspen, CO April 5-10, 2021). "It was great to have BASE Performance at the NASTAR National Championships to introduce their products...
April 15, 2021
UltrAspire Welcomes Jeff Browning to the Elite Athlete Team
UltrAspire is thrilled to announce that Jeff Browning has joined the elite athlete team. UltrAspire has pioneered avenues for hydration accessories and lighting since the company launched in 2012, but innovation for CEO & Founder, Bryce Thatcher, has taken place for over 30 years. In that time Bryce has worked...
April 15, 2021
Pittsburgh to Host 2023 National Senior Games
PITTSBURGH (April 15, 2021) – P3R announced as the Official Event Management Partner of SportsPITTSBURGH for the 2023 National Senior Games in Pittsburgh. P3R will serve as the event manager of the biennial event alongside SportsPITTSBURGH, a division of VisitPITTSBURGH. The games will welcome thousands of elite athletes over the...
April 15, 2021
Team Evergreen Announces BOA Technology as Presenting Sponsor of The Hundo
EVERGREEN, COLO, April 15, 2021 — Team Evergreen Cycling, a cycling organization that prides itself on thoughtful philanthropic impact, is pleased to announce BOA® Technology as the presenting sponsor of this year’s Hundo mountain bike race, taking place on June 19th in the Buffalo Creek trail system. BOA Technology Inc.,...
April 14, 2021
TYR Sport Signs World Champion Michael Andrew
Seal Beach, CA – April 14, 2021 - TYR Sport is proud to announce the signing of World Champion Michael Andrew. “We are thrilled to partner with Michael Andrew on his road to Tokyo,” said Matt Dilorenzo, CEO of TYR Sport. “Michael is an incredibly talented and versatile athlete, who...