SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
April 29, 2021
Team Evergreen Announces BASE Performance as Presenting Sponsor of the Triple Bypass
EVERGREEN, CO - Team Evergreen announces BASE Performance as a presenting sponsor of the 2021 Triple Bypass bicycle ride and a supporting sponsor of The Hundo, Beti Bike Bash, and Mount Evans Hill Climb. The Triple Bypass, an iconic 110-mile cycling event that carves through the heart of the Rocky...
April 28, 2021
Pic2Go Partners with Rhode Races & Events to deliver Lasting Digital Memories to 2021 Participants!
Pic2Go, the global race photography solution provider and JKP Sports, a leading full-service sports photography company, have partnered with Rhode Races & Events to deliver free races photos to participants during 2021. The Pic2Go innovative sponsored race photography technology will be used to deliver free race day photos to participants, while offering...
April 27, 2021
IMG And A360media’s US Weekly and Men’s Journal Announce Event Partnerships
LOS ANGELES (April 27, 2021) – IMG, a global leader in sports, events, media and fashion, and accelerate360’s media division a360media today announced new marketing partnerships for Formula DRIFT and Escape from Alcatraz Triathlon with Men’s Journal, and Stars on Ice with Us Weekly. The partnerships will result in exclusive...
April 27, 2021
F2C Nutrition Inks Multi-Year Nutrition Partnership with Gran Fondo Hincapie
F2C Nutrition Inc. is proud to be the official nutrition partner for the Gran Fondo Hincapie series. F2C Nutrition, known for its clean, athlete-focused, science driven premium sports nutrition products and internationally recognized for quality and innovation, will be at all the events with nutritional and electrolyte beverages. “We are...
April 26, 2021
deboer wetsuits partners with Olympic Gold Medalist, Nicola Spirig
Stamford, CT, Release: April 26, 2021 - deboer wetsuits is thrilled to announce a multi-year partnership with Nicola Spirig. Spirig is one of the most decorated short course triathletes of all time, winning Gold at the 2012 London Olympics, Silver at the 2016 Rio de Janeiro Olympics, and is a...
April 26, 2021
Pho3nix Athlete Program Expands Stable of Tokyo Bound Athletes
The Pho3nix Foundation has added a further eight athletes to their Athlete Program, assisting them on their journey to Tokyo 2021. Skateboarder Margielyn Didal (PHI), surfer Billy Stairmand (NZL), mountain bike cyclist Janika Loiv (EST), hurdler Yasmin Giger (SUI), sprinter Leni Shida (UGA), discus thrower Greg Thompson (GBR), artistic gymnast...
April 23, 2021
Mammut Celebrates Earth Day with Protect Our Winters and ClimateUnited
(Williston, VT) April 22, 2021 – Mammut, premiere mountain safety and outdoor brand, announces new partnerships with Protect Our Winters (POW) and ClimateUnited as part of its ongoing commitment to sustainability. Mammut is dedicated to making meaningful and lasting connections within its company, across communities and around the world, united...
April 22, 2021
Battleship 12K returns for 2021 bigger and better than ever
Mobile, AL – The Battleship 12K, a patriotic run to honor those who served, is excited to return to the USS Alabama after taking a year off due to the Covid-19 pandemic. This year promises to make up for a year off. In addition to the brand awareness the event has...
April 22, 2021
Tough Mudder Is Back, with New and Returning Partners for 2021 Global Event Season
BOSTON, Mass. - Tough Mudder, the global experiential fitness entertainment brand announces a diverse roster of partners in advance of their 2021 season kick-off this weekend in Atlanta. The partnerships unite world renowned brands with a global community of outdoor enthusiasts who pursue Tough Mudder’s unique brand of teamwork-based extreme...
April 21, 2021
Lael Wilcox Joins Gnarly Nutrition Athlete Team
Salt Lake City, UT -- Gnarly Nutrition is excited to announce the official signing of ultra-endurance cyclist Lael Wilcox to its athlete team. Wilcox boasts a jaw-dropping cycling resume, most notably winning the 4,300-mile Trans Am Bike Race in 2016, and setting the record for the 2,750 mile Tour Divide...
