SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 12, 2021
Runderwear Becomes Official Undergarment of The Road Runners Club Of America
Arlington, VA May 12, 2021 - The Road Runners Club of America (RRCA) is pleased to welcome Runderwear, the original performance underwear, as the Official Undergarment of the RRCA. Runderwear’s whole ethos is about creating chafe-free performance clothing. Runderwear clothing has no side seams and is label-free to prevent irritation and rubbing. Runderwear’s technical fabric...
May 11, 2021
USA Triathlon, Elk Grove Village Present 4 Star Endurance With Entrepreneur/Business Plan of the Year Award
COLORADO SPRINGS, Colo. — USA Triathlon and Elk Grove Village, an Illinois municipality and the organization’s Exclusive Entrepreneur Community, today announced that 4 Star Endurance, LLC, has been named as the first-ever recipient of the Elk Grove Village-USA Triathlon Entrepreneur/Business Plan of the Year Award. The inaugural award is one...
May 11, 2021
Jaybird Announces Partnership With U.S. Soccer Champion, Kelley O’Hara
PARK CITY, Utah — May 11, 2021 — Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, today announced its partnership with professional U.S. soccer player, Kelley O’Hara. The two-time FIFA Women’s World Cup champion and Olympic gold medalist currently plays for the Washington Spirit in the...
May 11, 2021
Decathlon Signs Jamal Hill, U.S. Ranked Number One Paralympic Swimmer, to Sponsorship
SAN FRANCISCO (May 11, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced a partnership with Los Angeles-based paraswimmer, Jamal Hill, who is currently ranked number one in the U.S. Paralympic 100-meter freestyle and number six in the world. As a U.S. National Team member, Hill is competing at...
May 11, 2021
AdventureCORPS® announces Joe Nimble® as the Official Shoe of Badwater®
Oak Park, CA: AdventureCORPS®, the organization behind the legendary Badwater® brand and world-wide series of Badwater races, is pleased to announce Joe Nimble® as the Official Shoe of Badwater® for 2021. Joe Nimble® is the German shoe pioneer that has been championing the cause of toefreedom® since 1982 and has...
May 11, 2021
Three triathlon hopefuls keep their Olympic qualification hopes alive.
Gaspar Riveros (CHI), Felix Duchampt (ROU), and Ognjen Stojanovic (SRB) have been enrolled into the Pho3nix Foundation’s Athlete Program, which aims to assist underfunded Olympic athletes from any nation in any individual Olympic sport to compete at their best on the world’s biggest stage and inspire their communities. Due to...
May 11, 2021
BASE Performance Provides Custom Apparel for USA Triathlon
Boulder, Colorado (May 12, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports products announced today that it will serve as the exclusivecustom cycling kit provider for athletes on the 2020 U.S. Olympic and Paralympic Triathlon Teams, and the Official Custom Cycling Apparel of USA Triathlon through March 2024. “USA Triathlon is...
May 10, 2021
Pic2Go Partners with The Steamboat Marathon 2021 to deliver Race Day Photos to Participants
After being canceled for the first time in history last year, The Steamboat Marathon, celebrating the 40th anniversary, will return this summer - on Sunday, June 6. The race, sponsored by Bank of the West, will have the half marathon shift to a virtual event while the full marathon and...
May 9, 2021
deboer wetsuits partners with 8x IRONMAN and IRONMAN 70.3 Champion, Amelia Rose Watksinson
Stamford, CT, Release: May 10, 2021 - deboer wetsuits is thrilled to announce a partnership with Amelia Rose Watkinson. In an abbreviated 2020 race season Rose Watkinson was undefeated in Australia, taking titles at Ironman Cairns, Ironman 70.3 Sunshine Coast, and Hervey Bay 100. In 2021 Rose Watkinson has remained...
May 6, 2021
Science in Sport extend partnership with INEOS Grenadiers and launch new campaign, “Progression is our Obsession”
The success of the partnership has been achieved through a collaborative and insight led approach to Performance Solutions, including nutritionist recruitment, tailored fuelling plans and bespoke product development based on the needs of the team and individual riders. This approach has made the partnership the longest and most successful performance...