SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 9, 2021
Professional Triathletes Organisation Name Garneau as Official Outfitter of Team Internationals at The Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Garneau will be the Official Team Internationals Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International...
June 8, 2021
CRAFT Sportswear Expands Endurance Sports Footprint, Partnering with Spartan Trail and Tough Mudder
BOSTON, Mass. (June 8, 2021) – Swedish-based CRAFT Sportswear has expanded its relationship with endurance sports leader Spartan by adding its designation of official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder. The multi-year deals also name CRAFT as...
June 8, 2021
USA Cycling Announces Skratch Labs as an Official Sponsor
COLORADO SPRINGS, Colo. – USA Cycling is proud to announce their new partnership with Skratch Labs, an innovator in sports nutrition. Based in Boulder, Colorado, Skratch Labs was founded by two cycling pros, Dr. Allen Lim and Ian MacGregor, who spent years on the Pro Cycling Tour watching teammates eat...
June 8, 2021
Jaybird Partners With Five-Time NBA All-Star Jimmy Butler
PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...
June 8, 2021
Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series
LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...
June 8, 2021
Liv Cycling Welcomes Anita Naidu
NEWBURY PARK, Calif. (June 8, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced its Liv Global Ambassador program with the announcement of new ambassador Anita Naidu. Celebrating the trailblazers and programs that elevate inclusion in cycling, the Liv Global Ambassador program recognizes outstanding...
June 4, 2021
J&A Racing partners with MarathonFoto to capture athletes’ images at the J&A Racing series of races as their official race photography provider.
J&A Racing is welcoming back live events. Runners will be welcomed back to the start line with photos from MarathonFoto. J&A Racing has partnered with MarathonFoto to provide participants images across their entire series of races. The series starts with MSP Big Blue 5K in August, the Bayport Foundation Crawlin Crab...
June 4, 2021
Team Evergreen Announces Gravity Haus as a Presenting Sponsor of the Triple Bypass
EVERGREEN, CO, June 4, 2021 -- Team Evergreen proudly welcomes Gravity Haus as a new presenting sponsor to the Triple Bypass and a supporting sponsor to Beti Bike Bash, The Hundo, and Mount Evans Hill Climb. Gravity Haus is an inclusive community that enables a modern active lifestyle that seamlessly...
June 3, 2021
TransRockies Race Series Adds 4iiii as a Sponsor for TransRockies Gravel Royale
Calgary, A.B. (June 3, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces 4iiii, maker of durable and affordable powermeters, as the newest sponsor for TransRockies’ latest stage race - Gravel Royale, taking place August 23 -26 in British Columbia. “It's great to be working with...
June 3, 2021
Rapha signs on as a major sponsor of Colorado’s Gold Rush Gravel bike rally
Boulder, CO. - Rapha, maker of the world’s finest cycling clothing, will be the exclusive cycling apparel partner of the Gold Rush Gravel Bike Rally held September 19th, 2021 in Gold Hill, Colorado. Gravel bike riders will take on this hilly adventure through Boulder County's finest gravel roads, trails, and...
