SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
July 26, 2021
RSAA Set To Debut Vertigo Challenge 12 Hours Pensacola
July, 26, 2021 Pensacola, Florida – Rockstar All Access announces today a partnership with Five Flags Speedway to debut the first race in a series of races called the Vertigo Challenge. The inaugural race will be called 12 Hours Pensacola and will feature 12 hours of cycling around a half...
July 23, 2021
Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series
Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...

July 22, 2021
Cali Condors Secure BRATTER PA as ISL Season Sponsor for Second Consecutive Year
MIAMI BEACH, Fla. (July 22, 2021) — The Cali Condors today announced attorney Joshua Bratter’s BRATTER PA has signed on for a second year as the team’s 2021 International Swimming League (ISL) season sponsor. Led by General Manager and four-time Olympic gold medalist, Jason Lezak, the Cali Condors are one of...
July 22, 2021
Alpha Win & Events.com Partner to Power Margaritaville Hollywood Beach Resort Half Marathon
LA JOLLA, CA, July 22, 2021— Events.com, a mobile-first event management and registration platform, today announced its partnership with Alpha Win, formerly known as HITS Endurance. Alpha Win has grown to include the 2021 Margaritaville Hollywood Beach Resort Half Marathon. Alpha Win currently uses Events.com as the official registration platform for...
July 22, 2021
Pikes Peak APEX presented by RockShox Welcomes Springs Wealth Group as 2021 Supporting Sponsor and Co-Host of the APEX Awards and After Party
Colorado Springs, CO, July 22, 2021 – Sports Strategies announces a partnership between Springs Wealth Group and Pikes Peak APEX. Springs Wealth Group joins The APEX as a supporting sponsor for 2021 and will co-host the APEX Awards & After Party on Sunday, September 26, 2021, following the fourth and...
July 21, 2021
Tech company TCS renews NYC Marathon rights and will spend $280 million on race sponsorships
TCS has retained New York City Marathon title rights and plans to spend up to $40 million annually until 2029 on global race sponsorships. The India-based firm also has become the new title sponsor of the London Marathon. CNBC
July 21, 2021
Ride Santa Barbara 100 Partners with Squadra, Reveals 2021 Kit Design
SANTA BARBARA, Calif. – July 21, 2021 –Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has teamed up with Squadra to produce the official kit of the 10th anniversary ride scheduled for October 23, 2021. Squadra has designed a custom commemorative RideSB100 jersey in a...
July 20, 2021
Deceuninck – Quick-Step announces partnership with BKOOL, the online cycling simulator and app
Deceuninck – Quick-step has announced that BKOOL, the online cycling simulator and app, will become an official partner of the team. Having previously worked with BKOOL for The Wolfpack: A Day in Hell event in February, our team were impressed by BKOOL’s setup and useability and are delighted to continue with...
July 20, 2021
Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland
LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...
July 18, 2021
Mississippi’s Largest Cycling Event Raises Funds for Parkinson’s
Greenwood, Miss. — As live sporting events start to come back to center stage for athletes and fundraisers, the Davis Phinney Foundation is thrilled to be one of the beneficiaries of the Bikes Blues & Bayous cycling event in Mississippi on Aug. 7, 2021. The Greenwood-Leflore County Chamber of Commerce...