SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 3, 2021
Rapha signs on as a major sponsor of Colorado’s Gold Rush Gravel bike rally
Boulder, CO. - Rapha, maker of the world’s finest cycling clothing, will be the exclusive cycling apparel partner of the Gold Rush Gravel Bike Rally held September 19th, 2021 in Gold Hill, Colorado. Gravel bike riders will take on this hilly adventure through Boulder County's finest gravel roads, trails, and...
June 3, 2021
Leading Meal Kit Company Signs on as Title Sponsor for the Futures Division of the 15K Championships at the 2021 OCRWC
New York, NY June 3, 2021 – Obstacle Course Racing World Championships (OCRWC), the only independent global championships for the sport of Obstacle Course Racing, in partnership with HelloFresh, the world’s leading meal kit company, announced that all registration fees for the 13-17 age group of the 15K Obstacle Course Racing World Championships will...
June 2, 2021
CamelBak® Partners With Unlikely Hikers
PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors,...
June 2, 2021
Salomon Announces Partnership with Rich Roll
OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast,...
June 2, 2021
World Triathlon provides $100,000USD in athlete funds to support the road to Tokyo 2020
World Triathlon has approved a support fund of $100,000USD to provide financial assistance to those athletes from National Federations with the greatest needs in order to help them compete at Continental and World level over the Olympic and Paralympic Qualification Period. A total of 23 athletes and para athletes from...
June 2, 2021
Zone3 Partners with New England Endurance Events
BOSTON - Athletes racing some of the East Coast’s most iconic triathlons will be introduced to the emerging triathlon brand Zone3 during this upcoming season. The British company, which has established a U.S. presence over the past year, will play a key role at events directed by New England Endurance...
June 1, 2021
Champion® and Levi’s® Unveil BMX Freestyle U.S. Olympic Competition Gear
COLORADO SPRINGS, Colo. (June 1, 2021) – BMX Freestyle is making its Olympic Debut in Tokyo this summer, and USA Cycling has tapped Champion® Athleticwear and the Levi’s® Brand to be the official apparel providers for the BMX Freestyle National Team. As these athletes ascend to the highest platform in...
June 1, 2021
Pic2Go Partners with Tag Timing to power Sponsored Race Photography at 2021 Events
Pic2Go’s race photography platform will be used to automate race photo-tagging, branding and social sharing of the free race day photos by participants - at Tag Timing events in Macedonia during 2021. “Tag Timing was established in 2015, and very fast started to grow with the service that provides timing...
May 27, 2021
Professional Triathletes Organisation Partners with British Triathlon to Support the Dorney Triathlon on 13th June
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) today announced that it has partnered with British Triathlon, the governing body of the sport in Great Britain, and event organiser Dorney Lake Events to provide a professional prize purse along with media and marketing support for the Dorney Triathlon on 13th June at...
May 27, 2021
Tyvan Marce scales his own Everest
People say they want to climb Mount Everest “because it’s there.” But what would drive someone to run up and down a mountain to climb the equivalent elevation of 8,848 meters in one go? For sixteen-year-old trail runner and Pho3nix ambassador Tyvan Marce, it was a desire to challenge himself...
