SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 16, 2021
Tough Mudder and Infinite Hero Foundation Partner to Fundraise for US Veterans
BOSTON, Mass. - Tough Mudder, the global experiential fitness entertainment brand, is partnering with the Infinite Hero Foundation to stop the cycle of US veteran suicide. The Infinite Hero Foundation advocates for our veterans’ needs and dedicates resources to support their mental, physical and emotional wellbeing. Together the organizations have...
June 16, 2021
RRCA Welcomes Your New Running BFF, Zespri™ SunGold™ Kiwifruit, As An Official Sponsor
Arlington, VA (June 16, 2021) - The Road Runners Club of America (RRCA) is pleased to welcome Zespri SunGold Kiwifruit as an Official Sponsor for the summer season. In partnership with Zespri we’ll work together to inspire our community of runners to discover better snacking on and off the pavement without compromising on taste. Zespri SunGold Kiwifruit are the perfect...
June 16, 2021
Momentous Bolsters Athlete Ambassador Team with Morgan Pearson Partnership
(JACKSON HOLE, WY—June 16, 2021) – Momentous, a premium sports nutrition company known for its line of NSF-certified protein powders and supplements, has teamed up with leading triathlete Morgan Pearson. He joins an elite team that also includes leading runners Emma Coburn, Emma Bates, and Molly Seidel, climber Alex Honnold, CrossFit...
June 15, 2021
PTO Supports the SUB7 and SUB8 Project
15 June 2021.- The Pho3nix Foundation today announced their partnership with the Professional Triathletes Organisation (PTO) for their ground-breaking Sub7 Sub8 Project. The attempt, set to take place in 2022, pits four of the world’s best athletes against each other in a bid to break the mythical 7-hour (mens) and 8-hour...
June 15, 2021
Tissot and USA Cycling Announce Partnership
Tissot is proud to announce a multiyear partnership with USA Cycling, the national governing body for the sport of cycling in the United States. International competitive cycling has been part of Tissot’s DNA since the brand was founded, and more officially so in the 80’s when the watchmaker became Official...
June 15, 2021
2021 Little Rockers Kids Marathon Registration Opens June 28
LITTLE ROCK, Ark. – Little Rock Marathon race officials announced today that registration for the Little Rockers Kids Marathon, presented by the Hatcher Agency, will open on June 28. The Little Rockers Kids Marathon is a family-friendly event to be held Saturday, Nov. 20, 2021 at 11:00 a.m. The Little...
June 11, 2021
Supernus Partners with Davis Phinney Foundation Virtual Event to Support Parkinson’s Wellness and Education
Boulder, CO— As an organization dedicated to wellness and education to help people and families affected by Parkinson’s, the Davis Phinney Foundation is excited to announce a partnership with Supernus Pharmaceuticals, as a new sponsor for the Every Victory Counts Challenge–a virtual event full of activity and fun for all...
June 11, 2021
Apex Benefits to Sponsor Beyond Monumental’s Youth Health & Wellness Program
(INDIANAPOLIS – JUNE 11, 2021) –Apex Benefits is pleased to announce a multi-year partnership with Beyond Monumental as the organization’s first title sponsor of its youth health and wellness program centered around running. The program, the Apex Benefits Monumental Kids Movement, is a seven-to nine-week program culminating with students running...
June 11, 2021
DeSatnick Real Estate to partner with DelMoSports as Title Sponsor of Iconic Escape the Cape Triathlon
Cape May, NJ – DelMoSports is pleased to announce that DeSatnick Real Estate will be the first ever Title Sponsor of the Escape the Cape Triathlon and Open Water Classic (ETC). Scheduled for August 29th this year, and returning to its normal June date in 2022, the ETC has become...
June 10, 2021
Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund
Colorado Springs, CO, June 10, 2021 – Sports Strategies announces Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund. The PPORA Board of Directors approved an allocation of $20,000, which includes funds reserved from 2020, as well as revenue forecasted to...