SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
June 22, 2021
F2C Nutrition Partners with Harmony IRONMAN 70.3 Calgary as the Official On-Course Nutrition
Vancouver, B.C. – June 22, 2021 – F2C Nutrition is set to supply Harmony IRONMAN 70.3 Calgary with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation, F2C Nutrition was born from the vision and passion of Greg...
June 21, 2021
MANSCAPED™ Becomes Official Grooming Partner of USA Triathlon
COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with the California-based company MANSCAPED, which produces industry-leading men’s grooming products including electric trimmers, razors and formulations, as its official Grooming Partner through 2021. MANSCAPED will offer an exclusive standing discount to USA Triathlon Annual Members, as well as additional...
June 21, 2021
Pic2Go Delivered Race-Day Photos and Sponsored Experience Sharing at the Steamboat Marathon!
Pic2Go has successfully delivered race-day photos to participants of the Steamboat Marathon, while boosting social sharing of the branded photos for the benefit of the event sponsor! The Pic2Go’s patented 99.5% accuracy photo-tagging and Live Gallery Sharing technology enabled 80% social-sharing rate of the branded photos, boosting reach and engagement...
June 21, 2021
Fabletics Named Official Active Lifestyle Partner of Tough Mudder
EL SEGUNDO, Calif. (June 21, 2021) - Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series...
June 17, 2021
Rugged Races and RAM Racing Become Ventures Endurance
BOSTON, MA (June 17, 2021) — Ventures Endurance, a subsidiary of Gannett and one of the USA TODAY NETWORK Ventures companies, announced today a rebrand of its visual identity and representation across its portfolio of endurance races and events. The rebrand includes the combining of previously acquired Boston-based Rugged Races...
June 17, 2021
ZWIFT Signs on as Title Sponsor Tour de France Femmes
The women’s Tour de France is well and truly in the works, now with the backing of Zwift as their presenting partner. Zwift confirmed on Thursday that they will partner with the A.S.O. to create the Tour de France Femmes avec Zwift in 2022. Furthermore, the virtual platform has signed...
June 17, 2021
Chris Froome, new BKOOL ambassador
Just a few days after announcing his participation in the Tour de France, having overcome his serious injury, Chris Froome becomes the face of BKOOL, an indoor cycling simulator with which he is perfecting his preparation for the French competition. BKOOL is a virtual cycling app which allows you to...
June 16, 2021
Behind Team Psycho’s Storied History of Supporting Olympic Dreams
You've probably never heard of Team Psycho, but you're definitely familiar with the long line of elite triathletes who've been supported by the Boston-based triathlon club. Triathlete
June 16, 2021
Intermountain Healthcare Joins USA Cycling as Official Healthcare Services Provider
COLORADO SPRINGS, Colo. – USA Cycling announced today their new partnership with Intermountain Healthcare, as Official Healthcare Services Provider. Intermountain is a medical service provider in Utah, Idaho, and Nevada. The organization will be providing medical services for the USA Cycling National Team and Olympic Development Academy. “In an effort...
June 16, 2021
IRONMAN and Breitling Partner Together and Launch the Endurance Pro Ironman Watches
NEW YORK, N.Y. / TAMPA, Fla. (June 16, 2021) – Breitling and IRONMAN have signed a long-term partnership and teamed up to co-design the Endurance Pro IRONMAN watches, a special series of Breitling’s ultimate athleisure watch. The result is a set of perfectly lightweight and lighthearted luxury sports watches combining...