SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 10, 2021
X2 Performance Named Exclusive Energy Drink Partner of the 2021 Surf City and Long Beach Marathons
SOUTHERN CALIFORNIA – September 10, 2021 – Motiv Sports, operators of the Surf City Marathon and Long Beach Marathon, is pleased to welcome X2 Performance as the exclusive energy drink partner of the 2021 events. The partnership kicks off with the 25th edition of the Surf City Marathon and Half...
September 9, 2021
USA Cycling Partners with Zwift on Reimagined Cycling Inclusion Conversation Series and a New Olympic Development Scholarship Open to Underrepresented Athletes
(LONG BEACH, Calif.) September 9, 2021 - USA Cycling, the national governing body for cycling in the US, and Zwift, the online global fitness platform, announced a new partnership to increase access and inclusion in cycling. Zwift has come on board as a financial supporter for the upcoming virtual series...
September 9, 2021
Delfina Athletics Becomes Official Swimwear Supplier For The University Of Miami
Austin, Texas – September 9, 2021 – Delfina Athletics signs a multi-year partnership becoming University of Miami’s official swimwear supplier for the 2021-2023 seasons. The Austin-based company is making big waves in the aquatic space, designating itself as a premier swim gear option for athletes everywhere. Led by multi-time Olympian...
September 8, 2021
Sponsorship Pulled from Portland Marathon, Raising Questions About Fall Racing
Oregon Health and Sciences University did not directly discourage runners from participating in the mass event, but stated it was "doing everything" to avoid burdening overloaded hospitals. The Podium
September 8, 2021
Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products
San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...
September 7, 2021
Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development
Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...

September 3, 2021
Ultimate Direction Athlete Jon Albon Wins UTMB OCC Race
September 3, 2021 – Broomfield, CO – Ultimate Direction, inventor of the original hydration pack, congratulates brand athlete Jon Albon for his victory in the UTMB Mont-Blanc world summit of trail running. A multiple world champion in trail, sky running, and obstacle course racing, Albon crossed the OCC finish line...
September 2, 2021
COROS Sweeps the Podium at CCC
Irvine, CA, September 3, 2021 – COROS Wearables Inc., is excited to celebrate the accomplishments of all its users who competed in the various races in Chamonix this past week. Most notably, COROS is eager to recognize the podium sweep by its athletes – Thibaut Garrivier, Scotty Hawker, and Thibaut...
September 2, 2021
Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone
BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...
September 1, 2021
Strava Announced as Title Sponsor for 2021 Challenged Athletes Foundation’s Community Challenge
SAN DIEGO, CA – (September 1, 2021) – Challenged Athletes Foundation (CAF) is proud to announce its flagship fundraising event this fall is now the, 2021 CAF Community Challenge, powered by Strava. This October, athletes of all abilities can connect to participate and record activities across multi-sports and raise funds...