SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 4, 2021
Visionary Sponsorship: Hyperice Partners with Blind Athletes
Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...
August 4, 2021
USA Triathlon Announces Partnership with BOA Nutrition, Inc.
(CHARLOTTE, NC) August 2021: USA Triathlon is introducing a new innovation to its athletes, partnering with BOA Nutrition, Inc. to make its first product, Endure, the Exclusive Performance Salt Blast of USA Triathlon. BOA (which stands for a Blast of Optimized Actives) is launching Endure, which is designed to help...
August 3, 2021
Outspoken: Women in Triathlon Summit Announces In-Person Event, Partnership with Cervélo
Denver, Colorado, USA — August 3, 2021 - The producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of the in-person component of this year’s Summit, November 12th - November 14th in Tempe, AZ. In addition, Cervélo returns after a successful partnership in 2019 for the 2021 Summit as...
August 3, 2021
Professional Triathletes Organisation Announces Zwift as Official Training and Events Partner of The Collins Cup
The Professional Triathletes Organisation (PTO) and Zwift, the virtual training platform, have agreed a partnership that will see Zwift as the Official Virtual Training and Events Partner of The Collins Cup in 2021 Scheduled to take place on 28th August at the extraordinary x-bionic® sphere in Šamorín, near Bratislava, Slovakia,...
August 3, 2021
Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride
LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team...
July 30, 2021
Challenge Family and Anfi Group announce partnership
The training ground of Gran Canaria has just got even more accessible for triathletes with today’s announcement of a partnership between the island’s leading resort operator, Anfi Group, and CHALLENGEFAMILY. Anfi Group owns two resorts in the south west of the island - Anfi del Mar is a tropical sanctuary...
July 30, 2021
Wasatch 100 Partners with Gnarly Nutrition
Salt Lake City, UT -- Gnarly Nutrition will be the official hydration sponsor of the Wasatch 100, which is the second oldest 100-miler trail running race in the world. The Wasatch 100 has been a lasting influence on the ultrarunning community since it began in 1980. One example of this...
July 28, 2021
Beyond Monumental Partners With Nuun
INDIANAPOLIS – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, has announced that Nuun, the leading hydration solution, is now the official hydration sponsor of the organization's races. Nuun is set to be the exclusive provider for on-course hydration through 2023. The partnership saw early...
July 28, 2021
CURAD® Named Official Medical Supplier and ActivICE® Named Official Topical Pain Relief Partner of IRONMAN® U.S. Series
Northfield, IL –CURAD® and ActivICE®, two Medline brands and leading providers of world-class consumer medical products, announced they are the Official Medical Supplier and Official Topical Relief Partner of IRONMAN U.S. Series. IRONMAN is the #1 mass participation event company in the world, and the full-distance IRONMAN triathlon is widely...
July 27, 2021
PTO Partners with Austria Triathlon Podersdorf and Sportradar’s LAOLA1 to Deliver Collins Cup Coverage in Austria
27th July 2021. The Professional Triathletes Organisation (PTO) has agreed to establish a strategic partnership with Austria Triathlon Podersdorf and Sportradar LAOLA1, a leading sports platform in Austria, that will see The Collins Cup screened across their digital platform ‘HOME OF TRIATHLON’ in Austria. The Collins Cup is the PTO’s inaugural...