SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 10, 2021
Marathon-Photos now LIVE in UK
August 10, 2021. World-leading endurance photography company Marathon-Photos.com has forged ahead with LIVE photography since introducing its new service and website in April. This weekend, MarathonPhotos.Live officially launched in the UK. Athletes in London Triathlon – and their supporters – could see their photos online within seconds of passing a camera...
August 6, 2021
Queen of Pain finds Relief in Venga CBD
August 5, 2021, Steamboat Springs, CO. Venga CBD, a leader in training, racing, and recovery products for endurance athletes, announced today its partnership with ultra-runner, 4-time Obstacle Racing World Champion, and full-time lawyer Amelia Boone. Often dubbed the “Queen of Pain,” Boone competes at the highest level possible. No one knows...
August 6, 2021
Bionic Gloves named Official Cycling Glove of Team Magic Multisports
Nashville, TN (August 5, 2021) – Team Magic Inc., one of the nation’s largest full-service race production companies, announced a new strategic partnership with Bionic Gloves, makers of sport performance gloves including their new cycling glove, and naming them the Official Cycling Glove of Team Magic Multisports. As part of...
August 5, 2021
ROAD iD and 2021 Badwater Ultramarathon 135 Winner, Harvey Lewis Team Up to Save Lives, Empower Students and Fuel Dreams
ROAD iD, the premiere line of wearable identification products for runners and Harvey Lewis, High School Teacher / Ultrarunner and two-time winner (2014 & 2021) and ten-time finisher of the legendary BADWATER® 135 Ultramarathon announce the launch of the 2021 Limited Edition Pin-Tuck Dream Big Wrist ID. And to help...
August 4, 2021
Visionary Sponsorship: Hyperice Partners with Blind Athletes
Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...
August 4, 2021
USA Triathlon Announces Partnership with BOA Nutrition, Inc.
(CHARLOTTE, NC) August 2021: USA Triathlon is introducing a new innovation to its athletes, partnering with BOA Nutrition, Inc. to make its first product, Endure, the Exclusive Performance Salt Blast of USA Triathlon. BOA (which stands for a Blast of Optimized Actives) is launching Endure, which is designed to help...
August 3, 2021
Outspoken: Women in Triathlon Summit Announces In-Person Event, Partnership with Cervélo
Denver, Colorado, USA — August 3, 2021 - The producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of the in-person component of this year’s Summit, November 12th - November 14th in Tempe, AZ. In addition, Cervélo returns after a successful partnership in 2019 for the 2021 Summit as...
August 3, 2021
Professional Triathletes Organisation Announces Zwift as Official Training and Events Partner of The Collins Cup
The Professional Triathletes Organisation (PTO) and Zwift, the virtual training platform, have agreed a partnership that will see Zwift as the Official Virtual Training and Events Partner of The Collins Cup in 2021 Scheduled to take place on 28th August at the extraordinary x-bionic® sphere in Šamorín, near Bratislava, Slovakia,...
August 3, 2021
Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride
LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team...
July 30, 2021
Challenge Family and Anfi Group announce partnership
The training ground of Gran Canaria has just got even more accessible for triathletes with today’s announcement of a partnership between the island’s leading resort operator, Anfi Group, and CHALLENGEFAMILY. Anfi Group owns two resorts in the south west of the island - Anfi del Mar is a tropical sanctuary...