SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 18, 2021
Honey Stinger Partners with Soccer Star Catarina Macario
STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....
August 18, 2021
Professional Triathletes Organisation Partners with Story10 to Provide Global Video Distribution for The Inaugural Collins Cup
18 August 2021. The Professional Triathletes Organisation (PTO) and Story10, the audience engagement network powered by SNTV, have agreed a partnership that will see Story10 distribute highlights, pre-and post-race reaction and venue profiling for The Collins Cup. The Collins Cup, the PTO’s inaugural flagship event taking place on 28 August in...
August 17, 2021
Heineken USA Teams Up with Rock ‘n’ Roll Running Series to Become Official Beer Partner
TAMPA, Fla. (August 17, 2020) – The Rock ‘n’ Roll® Running Series is excited to announce a new partnership with HEINEKEN USA as the Official Non-Alcoholic Beer Partner for the Rock ‘n’ Roll Running Series. The new partnership will feature the Heineken® 0.0 Beer Garden at the Finish Line Festival...
August 17, 2021
beIN SPORTS Partners with Professional Triathletes Organisation for Live Collins Cup Coverage Across Mena, USA and Canada
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) and beIN SPORTS have agreed a partnership that will see The Collins Cup screened live and on demand in the USA, Canada, and 24 countries across the Middle East and North Africa on beIN SPORTS. The Collins Cup is the PTO’s inaugural flagship...
August 12, 2021
Challenge Almere-Amsterdam announces Wahoo as new Presenting Partner:
Video link available here "It's all about time. It's time to race. It's time for the World Championships Long Distance Triathlon in Almere. It's time to announce our new Presenting Sponsor. It's time for Wahoo." With these words, the new Presenting Sponsor of CHALLENGEALMERE-AMSTERDAM was just presented with a video...
August 11, 2021
Pho3nix Open Applications for 2022 Winter Olympic Games Support
The Pho3nix Foundation is set to expand its Athlete Program and continue to financially assist Olympic athletes in the lead up to the Winter Olympic Games in Beijing 2022. Part of the Pho3nix Foundation’s commitment to inspire and assist children’s participation in sport, the Pho3nix Athlete Program aims to support...
August 11, 2021
Malibu Triathlon Announces 2XU as New Title Partner Ahead of 34th Annual Race
Malibu, California (August 11, 2021) - Malibu Triathlon, recently acquired by Super League Triathlon (SLT), is excited to announce that 2XU, a world leader in technical sports apparel and compression, is joining the acclaimed race as the title sponsor ahead of its annual 34th event on September 25 and 26...
August 11, 2021
Team UCAN Athletes Win 4 Medals at Tokyo Olympics
For the past two weeks we watched the world’s greatest athletes compete at a level that is unfathomable for most of us. What we don’t see is all the preparation it takes to get to that level. Extensive training and some natural born talent are a huge part of the...
August 10, 2021
Joro Signs Three-Year Sponsorship Deal With Columbia Threadneedle Investments Boston Triathlon
BOSTON –Joro, the Rhode Island-based makers of vegan plant protein supplements designed for athletes and adventurers, has signed a three-year sponsorship deal with ethos, producers of the Columbia Threadneedle Investments Boston Triathlon. As part of the agreement, Joro will be onsite at the 2021 event, sampling and selling its new...
August 10, 2021
DICK’S Sporting Goods Signs Multi-Year Partnership with P3R as Title Partner of the Pittsburgh Marathon Weekend of Events
PITTSBURGH, PA (August 10, 2021) – P3R and DICK’S Sporting Goods have signed a new multi-year partnership and plan to open registration for the 2022 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events on Aug. 11. Runners of all ages and abilities are encouraged to register in person or online...